Smartphones
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Proximity marketing allows for localized wireless distribution of advertising content to individuals in a particular location who have the necessary receiving equipment. Distribution can be via traditional broadcast or targeted to specific devices known to be in the area, determined by factors like cellular location, Bluetooth/WiFi range, GPS, or NFC chips. Communications may be further targeted to specific groups and can be both time and place specific. Uses include distributing media, information, games, social apps, and advertising.
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- 1. Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area. The location of a device may be determined by: A cellular phone being in a particular cell A Bluetooth or WiFi device being within range of a transmitter. An Internet enabled device with GPS enabling it to request localized content from Internet servers. A NFC enabled phone can read a RFID chip on a product or media and launch localized content from internet servers. Communications may be further targeted to specific groups within a given location, for example content in tourist hot spots may only be distributed to devices registered outside the local area. Communications may be both time and place specific, e.g. content at a conference venue may depend on the event in progress. Uses of proximity marketing include distribution of media at concerts, information (weblinks on local facilities), gaming and social applications, and advertising.
- 2. QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background.
- 4. Mobile application developers have to make a choice of whether to go with native development or Web—or even a hybrid development strategy—to build apps for the devices they want to support Q3 Technologies has extensive expertise in custom mobile application software development and has vast experience in developing Mobile Applications across diverse platforms and devices using latest techniques for all major platforms which includes Blackberry, iPhone, Android, Windows Mobile platform, and Symbian. Our solutions on all the major handheld and Smartphone platforms help our clients achieve a faster time to market with an unmatched cost advantage. We follow the highest standards in the industry for engineering process, product quality, delivery and support. Q3 leverages the best practices & solution accelerators for cross-platform mobile application development with its highly skilled architects, trained on various device platforms such as iOS, Android, Blackberry OS, Windows Phone, Symbian as well as Java ME. We develop a mobility strategy with an architecture that provides an end-to-end enterprise mobility solution and evolves an easy integration to enable access on multiple OS platforms.. The J2ME (Java 2 Platform, Micro Edition) technology is still relatively new. Strong development tools, especially IDEs, will greatly help J2ME's adoption among wireless application developers. In this article, I review four J2ME IDE products: Borland JBuilder 7 Enterprise with MobileSet 3 Sun Microsystems' Sun ONE (Open Network Environment) Studio 4 Mobile Edition Metrowerks CodeWarrior Wireless Studio 7 S5 Systems' jVise (based on IBM Eclipse technology)
- 5. A way for smartphone and other such devices to communicate with each other by simply bringing them in close proximity of each other (no more than a few CM). This communication allows contactless transactions, data exchanges and a more simplified set up of more complex radio communications such as Wi-Fi. Apple – iphone new iOS version 6 Google – Android with Google Wallet Blackberry – OS 7.0 + Microsoft – Windows 8 mobiles OS, Wallet Hub Mastercard – Further NFC support for PayPass (for Android and Blackberry platforms) Successful trial in partnership with the Isle of Wight Festival
- 6. This year, the UK are the leaders in smartphone penetration of the above 5 countries.
- 7. As a whole, China and the USA prefer using Google’s Android platform, whereas France and Ireland prefer using Apple’s iOS platform. In the UK it is a very close call between Android and iOS but Apple comes out top by 1%. Microsoft’s Windows OS is overall the least preferred across the countries.
- 8. Google translate app: This app can translate words and phrases in over 65 languages. The user can speak into their phone and have the word or phrase translated and spoken back to them. Key features: • Translate words and phrases in over 65 languages • Users can speak into their phone and get a translated response • Users can communicate with others using speech-to-speech translation • Users can view translation history Best Practice: The app is responsive to sound as well as written words so best practice for users would be to speak into their phone for the best possible results. On the other hand those with strong accents may find it more beneficial to write or take pictures of their chosen phrases.
- 9. The Trainline App This is an app designed for train users to plan journeys, book tickets and get timetables. The App is connected to the trainline website where users can access up to date information on all UK trains. There is also an iOS version of the app which allows users to download full timetables . The app is said to be both simple and accurate. Key features:  Displaying up to date train times  Journey planners  Ticket purchasing  Displaying timetables  Displaying general train information  Last train home finder Best Practice: The best practice for this app would be to book in advance to get the cheapest tickets and the quickest routes. Booking in advance will make the tickets purchased cheaper than would be paid in the actual train station.
- 10. The Red Laser App The red laser app is a bar code scanner used to check item prices while shopping. It is said to be very accurate. Users can search by voice or image and compare prices between thousands of retailers. Key Features:  Displays best buy options  Price checks items  Displays accurate price lists  Price comparison  Displays allergens in food  Purchase directly from phone Best Practice: Users should scan barcodes accurately to gain the necessary price listings and comparisons. Also to make shopping easier and faster users can buy directly from their smartphone. Use app on the go for best possible results.