際際滷

際際滷Share a Scribd company logo
Christian DiRusso, Julianna Fiorillo, Connor Hause, Matthew Rushton
SMARTWATCHES
History
2000 - IBM introduces a watch with
a calendar, Bluetooth
compatibility, and flash
memory for $399
2003 - Fossil releases a watch that
ran Palm OS.
1982 - Pulsar: could store 24 digits of memory and was
able to connect to printers
1990 - Seiko Receptor: doubled as a pager
1994 - Timex Datalink: can wirelessly connect to a PC
1999 - Samsung introduces the first watch phone with
an antenna, LCD screen, 90 minutes talk time
History
2004 - Microsoft releases watch
with SPOT technology to
integrate the software
with everyday activities
2010 - Sony releases the Live
View which was an
external bluetooth
display for Androids
2013 - The Year of the
Smartwatch Apple,
BlackBerry, Google, LG,
Microsoft, Samsung, Sony
all actively involved in
smartwatch development.
Modern-Day Features
Pairing
Many watches can be paired to
smartphones to take calls, send
texts. Watches often rely on
smartphones for full functionality
Modern-Day Features
Fitness
Line between smartwatches and fitness trackers is
blurring as heart rate monitor, GPS, athletic band
features are becoming more common.
Modern-Day Features
Interface
Touch interface dominant,
easier to navigate. Many use
a combination of touch and
buttons
Display
Either E-ink or Color: E-Ink
display saves battery with 5
days of battery life; Color only
lasts 1-2 days
 Smartwatches featuring
Googles Android OS
 Google Now voice assitant and
Play Store integrated
 Launched in March 2014, has
since sold roughly 1 million
units
 Compatible with all Android
smartphones devices
regardless of manufacturer
 Popular watches include the
]LGs G Watch and Motorolas
Moto 360
 Announced in September
2014, releasing April 2015
 iOS, Siri, Apple Pay
itegrated
 Functions as a remote for
Apple TV, viewfinder for the
iPhones camera, walkie-
talkie
 Numerous health tracking
features
 Expected to provide a strong
boost to smartwatch sales
Todays marketplace
Specification
Auidences for smartwatches are
commonly targeted. Many are
designed for specific athletic
purposes to track miles, laps, and
heart rates (Fitbit) Ex - the TAG
Heuer Aquaracer for sailors in the
2013 Americas Cup.
Pricing
Simpler smartwatches (original Pebble, LG G Watch)
cost around $100. Higher end watches, like the Gear
S, can cost upwards of $400. Apple Watch will be
$350
Marketing
 Pairing, health features are the main
selling point of smartwatches today
 However, physical size of
smartwatches is often large, bulky.
 Design is often not precieved as
fashionable and has hence not
disrupted traditional watch markets
 Battery life can be an issue. As more
functions are added to smartwatches,
battery life decreases.
 Demand and success are hard to
predict (similar to netbooks or Google
Glass), making development difficult
Discussion
 Do you see watches as a way to tell time or more of a
fashion accessory?
 Would you buy a smartwatch? Why or why not?
 How do you think Apple will impact the smartwatch
industry?
 Do you think smartwatches have the potential to ever
replace the standard wristwatch?

More Related Content

Smartwatch presentation

  • 1. Christian DiRusso, Julianna Fiorillo, Connor Hause, Matthew Rushton SMARTWATCHES
  • 2. History 2000 - IBM introduces a watch with a calendar, Bluetooth compatibility, and flash memory for $399 2003 - Fossil releases a watch that ran Palm OS. 1982 - Pulsar: could store 24 digits of memory and was able to connect to printers 1990 - Seiko Receptor: doubled as a pager 1994 - Timex Datalink: can wirelessly connect to a PC 1999 - Samsung introduces the first watch phone with an antenna, LCD screen, 90 minutes talk time
  • 3. History 2004 - Microsoft releases watch with SPOT technology to integrate the software with everyday activities 2010 - Sony releases the Live View which was an external bluetooth display for Androids 2013 - The Year of the Smartwatch Apple, BlackBerry, Google, LG, Microsoft, Samsung, Sony all actively involved in smartwatch development.
  • 4. Modern-Day Features Pairing Many watches can be paired to smartphones to take calls, send texts. Watches often rely on smartphones for full functionality
  • 5. Modern-Day Features Fitness Line between smartwatches and fitness trackers is blurring as heart rate monitor, GPS, athletic band features are becoming more common.
  • 6. Modern-Day Features Interface Touch interface dominant, easier to navigate. Many use a combination of touch and buttons Display Either E-ink or Color: E-Ink display saves battery with 5 days of battery life; Color only lasts 1-2 days
  • 7. Smartwatches featuring Googles Android OS Google Now voice assitant and Play Store integrated Launched in March 2014, has since sold roughly 1 million units Compatible with all Android smartphones devices regardless of manufacturer Popular watches include the ]LGs G Watch and Motorolas Moto 360
  • 8. Announced in September 2014, releasing April 2015 iOS, Siri, Apple Pay itegrated Functions as a remote for Apple TV, viewfinder for the iPhones camera, walkie- talkie Numerous health tracking features Expected to provide a strong boost to smartwatch sales
  • 9. Todays marketplace Specification Auidences for smartwatches are commonly targeted. Many are designed for specific athletic purposes to track miles, laps, and heart rates (Fitbit) Ex - the TAG Heuer Aquaracer for sailors in the 2013 Americas Cup. Pricing Simpler smartwatches (original Pebble, LG G Watch) cost around $100. Higher end watches, like the Gear S, can cost upwards of $400. Apple Watch will be $350
  • 10. Marketing Pairing, health features are the main selling point of smartwatches today However, physical size of smartwatches is often large, bulky. Design is often not precieved as fashionable and has hence not disrupted traditional watch markets Battery life can be an issue. As more functions are added to smartwatches, battery life decreases. Demand and success are hard to predict (similar to netbooks or Google Glass), making development difficult
  • 11. Discussion Do you see watches as a way to tell time or more of a fashion accessory? Would you buy a smartwatch? Why or why not? How do you think Apple will impact the smartwatch industry? Do you think smartwatches have the potential to ever replace the standard wristwatch?