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Smartwatches and the Bending of Time

Interbrand
Interbrand

1) Technological innovations like smartwatches create "technological fields" that have gravitational pull on companies, similarly to how black holes pull objects. 2) As with relativity, time passes more slowly for objects moving very fast or near strong gravitational fields. For companies, moving toward new technologies results in time passing more slowly, keeping them younger. 3) Smartwatches in particular are poised to have a major impact due to their multi-functionality, health tracking abilities, and proximity to users on their wrists. Companies that embrace smartwatches will age more slowly while those that resist will age more quickly.

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Smartwatches, Technological Fields and The Bending of Time. Quadion Technologies WhitePaper
Don't you hear my call though you're many years away Don't you hear me calling you Write your letters in the sand For the day I take your hand In the land that our grandchildren knew. - Queen, 39, (1975) Physicists call it the Twin Paradox. It states that two identical twin brothers live on earth, until one of them travels to outer space. They both carry the exact same watch and set the exact same time and date. The brother traveling stays in outer space for one year. When he comes back, he 鍖nds that his brother has grown a lot older than he has. Perhaps two years, or 鍖ve, or 鍖fty. Had the former stayed longer in space, his brother could have died of natural causes. Time passed di鍖erently for each of them. All is relative. Relativity states that if Charlie - the brother sent to space- travels at 90% the speed of light (aka c, hence Charlie) his watch, his inner clock, his body, even his synaptic connections will tick 44% slower than Sebastians (the staying one). If Charlie is sent at 99% of the speed of light, his time will tick 14% slower than Sebastians (the staying brother). Finally, at 99.9% of the speed of light, his clock will tick 4.5% slower than his brothers. In this last scenario, 'when the second brother comes back, he will have aged 5 year whereas the 鍖rst will have aged 110 years. (1 - Neil deGrasse Thyson) Why is that? Due to gravity and velocity. The closer to one of these forces an object is, relativity states, the slower times passes on through it. And the stronger gravity or velocity are, the more profound the e鍖ect. This is explained by Einstein's Theory of Special Relativity and Lorentz Postulate of Time Transformation: a moving watch will experience a slower passing of time in relation to a stationary one. So, the brother aboard the spaceship and the brother on earth will experience di鍖erent (or relative) time spans. The one traveling -or moving- undergoes a slower lapse, which has a much softer impact on him. The one staying on earth -or staying still- will endure a harder impact. The former, on the move, will age more slowly and enjoy a prolonged youth. The latter, motionless, will go through that process faster, perishing at a relative earlier stage. The same occurs when exposed to a gravity 鍖eld. The bigger the 鍖eld and stronger the gravity, the slower the time passage.
If we metaphorically extrapolate physics to other areas of life, standing still will translate as growing old, languishing, dying. On the contrary, moving or exposing oneself to stronger forces will mean staying younger, enduring, living. The Physics of Businesses. The laws of physics can not be applied directly to companies and brands. Nevertheless, they create an excellent analogy to explain some of the phenomena experienced in arenas such as business, management and marketing resulting from the introduction of new technologies. Brands and companies have a lifecycle: they are born, grow, get strong, grow old, decay and in most cases, disappear. Time a鍖ects them. Lets imagine that competing enterprises are twin brothers. One of them travels in space (in our metaphor, it moves) and the other stays on earth (it stays still). Time, like space, is a relative magnitude. But unlike the latter, time can not be traveled forward or backwards. 'Time can be bent or squeezed, but it can't run backwards. (2 - Interstellar, 2015.) Similarly, a company gets going through space, but not through time. It can, for example, make the decision during its 鍖rst quarter of the year to penetrate a di鍖erent niche, develop a new product, or adopt a new technology. Whether the strategy is -or is not correct- the 鍖rm can always go forward, backwards or sideways: leave the market, go deeper into the niche, invest heavier on technology. What the company is not able to do however, is go back in time, and at the closing of the 鍖scal year say: "Let's return to Q1 and disregard investing on this technology". Time passes and space coordinates vary. The 鍖rst gives no options but the second does. In physics, time can not be modi鍖ed, but its e鍖ects can be altered by managing velocity or proximity to a gravity 鍖eld. That general principle is applicable to clocks, spaceships or people. Again, it is an analogy to what happens to companies. In space, the faster one goes ahead, or the closer to a gravitational 鍖eld one is, the more sluggish the elapse, the younger one stays, and the more relevant one remains. The same applies to brands and businesses. Only that gravitational forces do not appear when nearing the speed of light, bigger planets or blackholes. They come when the company -or brand- face di鍖erent circumstances that heavily impact on them: changes in consumer trends, capital issues, market shifts, regulatory matters or technological innovations. Coming from wherever they might, these events always have something in common: weight. For they sort of gravitate in a companies' life. Hence, this weight is often referred to as 'gravity'. The more gravity an event or situation has, the broader its impact. A company gets going through space, but not through time.
Over the last years, companies have encountered technological innovations as one of their toughest and most disruptive challenges ever. Technology Fields. Like giant blackholes, new technologies have appeared mostly unforeseen and have impacted companies, markets and businesses alike. Some were sucked in, some destroyed and torn apart; and while some contracted, others expanded. Whatever the case, the event horizon pulled them, and their business were accelerated or sent to a di鍖erent dimension. Over the last decade, thanks to the massive digitalization of society and businesses, corporations have come near a new form of gravity 鍖elds, which we will call Technological Fields. Varied in form and size, these technological 鍖elds imply di鍖erent advances, happening silently,iteration after iteration, before they explode in one singular event that alters the landscape around it forever. Technological Fields have, since the inception of the contemporary digital world in the 1950s, elevated or buried 鍖rms, as well as created and transformed markets. Think of the personal computer, the internet, the world wide web, the graphical user interfase, social networks, blogs, digital photography, search engines, emails, smartphones, tablets, cloud services, e -commerce, software as a service, smart TVs, mobile apps, digital entertainment stores or streaming services. All of these tech 鍖elds have had their impact. Uber, for example, car riding app, is taking on the taxi consortium; Amazon, an online retailer is eating brick and mortar retail stores; Google, born as a web search engine, de鍖es the status quo of advertising and media purchasing; iTunes, a digital entertainment store created the conditions to bring physical stores to a closing; and Net鍖ix -a streaming service and content producer- competed against DVD rental stores and beat them. Tech Fields do not always have an easy genesis to spot. Often, they are of such magnitude, that is impossible to avoid, escape or de鍖ect them, even from their very humble beginnings. And what brands are facing today -and being pulled towards- is a new technological domain, a gigantic uncertainty of an immense force called Wearable Technology. Wearables come in many forms: bracelets, smartglasses, clothing, GPS watches, activity trackers and many others. So far, enterprises have managed to stay in a relatively safe orbit, just out of its gravity pull. But with the surge and massi鍖cation of smartwatches and the introduction of the Apple Watch in particular, the event horizon is quickly approaching, and its gravitational pull will become so great as to make escape impossible. (3) Neil DeGrase Thyson There are three key elements smartwatches possess to create such a gravitational e鍖ect: multi-usage; health tracking and body proximity. Technological Fields have, since the inception of the contemporary digital world in the 1950s, elevated or buried 鍖rms, as well as created and transformed markets.
As a general principle, smartwatches allow people to perform mostly all the technological hand interactions right from their wrists: controlling the homes thermostat, moving through a presentations slides, responding to an SMS, turning on the lights, etc. While smartwatches are not presented -for the time being- as replacements for smartphones, they allow their users to let go of their devices for some time during the day, just as they do with their computers. Besides, as batteries become longer lasting, and smartwatches resist better the exposure to the elements (water resistance, etc), they slinger attached to their users wrist. Eventually, they will become a regular part of the persons ecosystem and fully synergize with their daily lives. As industry analyst and blogger John Gruber recounts on his podcast The Talk Show (Episode #118 - "Sloppy on the side, may 2015), it is now common at Apples HQ to have people getting up from their chairs in the middle of a meeting, standing for a minute or two. Why is that so? Because it commonplace now to have their smartwatches tell them to get up and do some exercise. If such levels of interaction have been reached only months after the introduction of a product, the devices use penetration into a persons life will soon become exponential. Smartwatches will not bend time for their users, but they will for brands. Keep Moving. Time being relative, it will not run exactly the same for all of them. As in interstellar travel, time will run more sluggishly for those accepting, approaching and adopting the technology. The brands clock will run slower on them, and the e鍖ects of the passing of time will be more gentle. On the contrary, for those companies staying on the surface, and avoiding the event horizon, time will seem to dash. At the end of the day they will become older, long before the brands accepting the challenge. As time bends in the new technological arena, the former businesses will prove e鍖cient in stretching it, remaining young, healthy, close to their users. They will survive. The latter will, hard as they may try, perish. Biology, psychology and physiology evidence that when a person moves -be it by migration, heading emotionally or psychologically towards or from an event, or exercising their bodies-, they avoid getting involved in a lethargic time passing. The key to staying young is Moving. Technological 鍖elds are showing that going forward is the only path for an enterprise to stay young. With smartwatches, this is more visible than ever. And as the event horizon gets closer, managers will learn that while business and economics laws can be altered or avoided, the laws of physics de鍖nitely can not. Catalina Bergmann and Gustavo Gonzalez contributed to this paper. (c) Patricio Cavalli - Quadion Technologies. 2015. The more gravity an event or situation has over a company, the broader its impact.

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Smartwatches and the Bending of Time

  • 1. Smartwatches, Technological Fields and The Bending of Time. Quadion Technologies WhitePaper
  • 2. Don't you hear my call though you're many years away Don't you hear me calling you Write your letters in the sand For the day I take your hand In the land that our grandchildren knew. - Queen, 39, (1975) Physicists call it the Twin Paradox. It states that two identical twin brothers live on earth, until one of them travels to outer space. They both carry the exact same watch and set the exact same time and date. The brother traveling stays in outer space for one year. When he comes back, he 鍖nds that his brother has grown a lot older than he has. Perhaps two years, or 鍖ve, or 鍖fty. Had the former stayed longer in space, his brother could have died of natural causes. Time passed di鍖erently for each of them. All is relative. Relativity states that if Charlie - the brother sent to space- travels at 90% the speed of light (aka c, hence Charlie) his watch, his inner clock, his body, even his synaptic connections will tick 44% slower than Sebastians (the staying one). If Charlie is sent at 99% of the speed of light, his time will tick 14% slower than Sebastians (the staying brother). Finally, at 99.9% of the speed of light, his clock will tick 4.5% slower than his brothers. In this last scenario, 'when the second brother comes back, he will have aged 5 year whereas the 鍖rst will have aged 110 years. (1 - Neil deGrasse Thyson) Why is that? Due to gravity and velocity. The closer to one of these forces an object is, relativity states, the slower times passes on through it. And the stronger gravity or velocity are, the more profound the e鍖ect. This is explained by Einstein's Theory of Special Relativity and Lorentz Postulate of Time Transformation: a moving watch will experience a slower passing of time in relation to a stationary one. So, the brother aboard the spaceship and the brother on earth will experience di鍖erent (or relative) time spans. The one traveling -or moving- undergoes a slower lapse, which has a much softer impact on him. The one staying on earth -or staying still- will endure a harder impact. The former, on the move, will age more slowly and enjoy a prolonged youth. The latter, motionless, will go through that process faster, perishing at a relative earlier stage. The same occurs when exposed to a gravity 鍖eld. The bigger the 鍖eld and stronger the gravity, the slower the time passage.
  • 3. If we metaphorically extrapolate physics to other areas of life, standing still will translate as growing old, languishing, dying. On the contrary, moving or exposing oneself to stronger forces will mean staying younger, enduring, living. The Physics of Businesses. The laws of physics can not be applied directly to companies and brands. Nevertheless, they create an excellent analogy to explain some of the phenomena experienced in arenas such as business, management and marketing resulting from the introduction of new technologies. Brands and companies have a lifecycle: they are born, grow, get strong, grow old, decay and in most cases, disappear. Time a鍖ects them. Lets imagine that competing enterprises are twin brothers. One of them travels in space (in our metaphor, it moves) and the other stays on earth (it stays still). Time, like space, is a relative magnitude. But unlike the latter, time can not be traveled forward or backwards. 'Time can be bent or squeezed, but it can't run backwards. (2 - Interstellar, 2015.) Similarly, a company gets going through space, but not through time. It can, for example, make the decision during its 鍖rst quarter of the year to penetrate a di鍖erent niche, develop a new product, or adopt a new technology. Whether the strategy is -or is not correct- the 鍖rm can always go forward, backwards or sideways: leave the market, go deeper into the niche, invest heavier on technology. What the company is not able to do however, is go back in time, and at the closing of the 鍖scal year say: "Let's return to Q1 and disregard investing on this technology". Time passes and space coordinates vary. The 鍖rst gives no options but the second does. In physics, time can not be modi鍖ed, but its e鍖ects can be altered by managing velocity or proximity to a gravity 鍖eld. That general principle is applicable to clocks, spaceships or people. Again, it is an analogy to what happens to companies. In space, the faster one goes ahead, or the closer to a gravitational 鍖eld one is, the more sluggish the elapse, the younger one stays, and the more relevant one remains. The same applies to brands and businesses. Only that gravitational forces do not appear when nearing the speed of light, bigger planets or blackholes. They come when the company -or brand- face di鍖erent circumstances that heavily impact on them: changes in consumer trends, capital issues, market shifts, regulatory matters or technological innovations. Coming from wherever they might, these events always have something in common: weight. For they sort of gravitate in a companies' life. Hence, this weight is often referred to as 'gravity'. The more gravity an event or situation has, the broader its impact. A company gets going through space, but not through time.
  • 4. Over the last years, companies have encountered technological innovations as one of their toughest and most disruptive challenges ever. Technology Fields. Like giant blackholes, new technologies have appeared mostly unforeseen and have impacted companies, markets and businesses alike. Some were sucked in, some destroyed and torn apart; and while some contracted, others expanded. Whatever the case, the event horizon pulled them, and their business were accelerated or sent to a di鍖erent dimension. Over the last decade, thanks to the massive digitalization of society and businesses, corporations have come near a new form of gravity 鍖elds, which we will call Technological Fields. Varied in form and size, these technological 鍖elds imply di鍖erent advances, happening silently,iteration after iteration, before they explode in one singular event that alters the landscape around it forever. Technological Fields have, since the inception of the contemporary digital world in the 1950s, elevated or buried 鍖rms, as well as created and transformed markets. Think of the personal computer, the internet, the world wide web, the graphical user interfase, social networks, blogs, digital photography, search engines, emails, smartphones, tablets, cloud services, e -commerce, software as a service, smart TVs, mobile apps, digital entertainment stores or streaming services. All of these tech 鍖elds have had their impact. Uber, for example, car riding app, is taking on the taxi consortium; Amazon, an online retailer is eating brick and mortar retail stores; Google, born as a web search engine, de鍖es the status quo of advertising and media purchasing; iTunes, a digital entertainment store created the conditions to bring physical stores to a closing; and Net鍖ix -a streaming service and content producer- competed against DVD rental stores and beat them. Tech Fields do not always have an easy genesis to spot. Often, they are of such magnitude, that is impossible to avoid, escape or de鍖ect them, even from their very humble beginnings. And what brands are facing today -and being pulled towards- is a new technological domain, a gigantic uncertainty of an immense force called Wearable Technology. Wearables come in many forms: bracelets, smartglasses, clothing, GPS watches, activity trackers and many others. So far, enterprises have managed to stay in a relatively safe orbit, just out of its gravity pull. But with the surge and massi鍖cation of smartwatches and the introduction of the Apple Watch in particular, the event horizon is quickly approaching, and its gravitational pull will become so great as to make escape impossible. (3) Neil DeGrase Thyson There are three key elements smartwatches possess to create such a gravitational e鍖ect: multi-usage; health tracking and body proximity. Technological Fields have, since the inception of the contemporary digital world in the 1950s, elevated or buried 鍖rms, as well as created and transformed markets.
  • 5. As a general principle, smartwatches allow people to perform mostly all the technological hand interactions right from their wrists: controlling the homes thermostat, moving through a presentations slides, responding to an SMS, turning on the lights, etc. While smartwatches are not presented -for the time being- as replacements for smartphones, they allow their users to let go of their devices for some time during the day, just as they do with their computers. Besides, as batteries become longer lasting, and smartwatches resist better the exposure to the elements (water resistance, etc), they slinger attached to their users wrist. Eventually, they will become a regular part of the persons ecosystem and fully synergize with their daily lives. As industry analyst and blogger John Gruber recounts on his podcast The Talk Show (Episode #118 - "Sloppy on the side, may 2015), it is now common at Apples HQ to have people getting up from their chairs in the middle of a meeting, standing for a minute or two. Why is that so? Because it commonplace now to have their smartwatches tell them to get up and do some exercise. If such levels of interaction have been reached only months after the introduction of a product, the devices use penetration into a persons life will soon become exponential. Smartwatches will not bend time for their users, but they will for brands. Keep Moving. Time being relative, it will not run exactly the same for all of them. As in interstellar travel, time will run more sluggishly for those accepting, approaching and adopting the technology. The brands clock will run slower on them, and the e鍖ects of the passing of time will be more gentle. On the contrary, for those companies staying on the surface, and avoiding the event horizon, time will seem to dash. At the end of the day they will become older, long before the brands accepting the challenge. As time bends in the new technological arena, the former businesses will prove e鍖cient in stretching it, remaining young, healthy, close to their users. They will survive. The latter will, hard as they may try, perish. Biology, psychology and physiology evidence that when a person moves -be it by migration, heading emotionally or psychologically towards or from an event, or exercising their bodies-, they avoid getting involved in a lethargic time passing. The key to staying young is Moving. Technological 鍖elds are showing that going forward is the only path for an enterprise to stay young. With smartwatches, this is more visible than ever. And as the event horizon gets closer, managers will learn that while business and economics laws can be altered or avoided, the laws of physics de鍖nitely can not. Catalina Bergmann and Gustavo Gonzalez contributed to this paper. (c) Patricio Cavalli - Quadion Technologies. 2015. The more gravity an event or situation has over a company, the broader its impact.