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Smartwrap

J
Jaydeep Deshpande

SMARTWRAP is a new smartphone case concept that aims to provide additional functionality beyond basic protection. Key features include the ability to generate a small electric charge using piezo-electric materials to provide power on the go without needing to plug in. The case will also be made from strong but lightweight carbon fiber. Marketing strategies will target early technology adopters and focus on digital promotions, with a goal of capturing 3% of the smartphone market after 2 years.

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SMARTWRAP AS SMART AS YOUR SMARTPHONE
AGENDA Product Conceptualization & Manufacturing Marketing & Sales Strategy Further Strategies
Product Conceptualization & Manufacturing
WHAT IS SMARTWRAP ? As mobile phones are advancing by the l minute why still use the same old mobile cover ? ARTWRAP is the Smarter way of l ecting your Smartphone. Overall Plan & Technology Marketing Strategy Further Strategies
FEATURES l Piezo-electric charging l Ultra-strong Carbon fiber body l Thin and light l Customizable appearance l Add-ons* Overall Plan & Technology Marketing Strategy Further Strategies
CHARGE ON THE GO - Unique Feature - Provides trickle charging current - Ensures your battery does not get discharged when not in use Overall Plan & Technology Marketing Strategy Further Strategies
ULTRA-STRONG BODY Thin and light- body is made by carbon-fiber, l which makes it stronger yet lighter & thinner l MORE strength..LESS Weight l Scratch proof Overall Plan & Technology Marketing Strategy Further Strategies
CUSTOMIZATION Overall Plan & Technology Marketing Strategy Further Strategies
ADD-ONS Foldable supports for better viewing experience l Cover can be strapped to your shoulder, l with a belt. Overall Plan & Technology Marketing Strategy Further Strategies
PLAN OF ACTION l Acquiring finance l Acquisition of land l Acquisition of machinery l Acquisition of man-power Acquisition of basic resources l l Distribution network l Branding Overall Plan & Technology Marketing Strategy Further Strategies
FINANCE Finance Marketing Strategy Further Strategies
COSTING 200 + 200 + 100 = 500 (M.C) (Running) (Profit) Selling Price Raw material Taxes Gross Profit Manufacturing Labour Loan Overall Plan & Technology Marketing Strategy Further Strategies
MARKETING STRATEGIES
MARKET ANALYSIS Overall Plan & Technology Marketing Strategy Further Strategies
S.W.O.T. ANALYSIS STRENGTH WEAKNESS First Mover Lack of experience Technically sound Market Risk OPPORTUNITIES THREATS Ever-growing mobile Future/potential market competition from an already established market participant. Overall Plan & Technology Marketing Strategy Further Strategies
STRATEGY First-In Strategy (first mover) - willingness to take risks - create demand - technological competence - heavy promotion Build experiences not just the product Focus on the consumers Continuously innovate We aim to establish SMARTWRAP as a brand Overall Plan & Technology Marketing Strategy Further Strategies
STRATEGY PLACE l l PRICE MIDC Satara 499 Onwards l PRODUCT Overall Plan & Technology Marketing Strategy Further Strategies
STRATEGY l PROMOTION Digital Marketing l (Company Website, Social Media, Mobile Promotions) Public Relations (Press l launches, releases, PR events) Advertising through mass media (radio, l directories) ersonal Selling (at l trade-shows, exhibitions, dealer salesmen training) Overall Plan & Technology Marketing Strategy Further Strategies
TARGETED AUDIANCE Overall Plan & Technology Marketing Strategy Further Strategies
SALES Overall Plan & Technology Marketing Strategy Further Strategies
FURTHER STRATEGIES
GROWTH STRATEGY SHORT TERM GOAL: 脹 3% of the total smartphone sales after 2 years. LONG TERM GOAL: 脹 20% of the total smartphone sales after 10 years. 脹 Entering into Tablet Market. Overall Plan & Technology Marketing Strategy Further Strategies
EXIT PLAN Automobile Accessories l l Stationary products l Industrial plastic components Overall Plan & Technology Marketing Strategy Further Strategies
re than just a cover. e than what you'd expect.. Overall Plan & Technology Marketing Strategy Further Strategies

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Smartwrap

  • 1. SMARTWRAP AS SMART AS YOUR SMARTPHONE
  • 2. AGENDA Product Conceptualization & Manufacturing Marketing & Sales Strategy Further Strategies
  • 3. Product Conceptualization & Manufacturing
  • 4. WHAT IS SMARTWRAP ? As mobile phones are advancing by the l minute why still use the same old mobile cover ? ARTWRAP is the Smarter way of l ecting your Smartphone. Overall Plan & Technology Marketing Strategy Further Strategies
  • 5. FEATURES l Piezo-electric charging l Ultra-strong Carbon fiber body l Thin and light l Customizable appearance l Add-ons* Overall Plan & Technology Marketing Strategy Further Strategies
  • 6. CHARGE ON THE GO - Unique Feature - Provides trickle charging current - Ensures your battery does not get discharged when not in use Overall Plan & Technology Marketing Strategy Further Strategies
  • 7. ULTRA-STRONG BODY Thin and light- body is made by carbon-fiber, l which makes it stronger yet lighter & thinner l MORE strength..LESS Weight l Scratch proof Overall Plan & Technology Marketing Strategy Further Strategies
  • 8. CUSTOMIZATION Overall Plan & Technology Marketing Strategy Further Strategies
  • 9. ADD-ONS Foldable supports for better viewing experience l Cover can be strapped to your shoulder, l with a belt. Overall Plan & Technology Marketing Strategy Further Strategies
  • 10. PLAN OF ACTION l Acquiring finance l Acquisition of land l Acquisition of machinery l Acquisition of man-power Acquisition of basic resources l l Distribution network l Branding Overall Plan & Technology Marketing Strategy Further Strategies
  • 11. FINANCE Finance Marketing Strategy Further Strategies
  • 12. COSTING 200 + 200 + 100 = 500 (M.C) (Running) (Profit) Selling Price Raw material Taxes Gross Profit Manufacturing Labour Loan Overall Plan & Technology Marketing Strategy Further Strategies
  • 14. MARKET ANALYSIS Overall Plan & Technology Marketing Strategy Further Strategies
  • 15. S.W.O.T. ANALYSIS STRENGTH WEAKNESS First Mover Lack of experience Technically sound Market Risk OPPORTUNITIES THREATS Ever-growing mobile Future/potential market competition from an already established market participant. Overall Plan & Technology Marketing Strategy Further Strategies
  • 16. STRATEGY First-In Strategy (first mover) - willingness to take risks - create demand - technological competence - heavy promotion Build experiences not just the product Focus on the consumers Continuously innovate We aim to establish SMARTWRAP as a brand Overall Plan & Technology Marketing Strategy Further Strategies
  • 17. STRATEGY PLACE l l PRICE MIDC Satara 499 Onwards l PRODUCT Overall Plan & Technology Marketing Strategy Further Strategies
  • 18. STRATEGY l PROMOTION Digital Marketing l (Company Website, Social Media, Mobile Promotions) Public Relations (Press l launches, releases, PR events) Advertising through mass media (radio, l directories) ersonal Selling (at l trade-shows, exhibitions, dealer salesmen training) Overall Plan & Technology Marketing Strategy Further Strategies
  • 19. TARGETED AUDIANCE Overall Plan & Technology Marketing Strategy Further Strategies
  • 20. SALES Overall Plan & Technology Marketing Strategy Further Strategies
  • 22. GROWTH STRATEGY SHORT TERM GOAL: 脹 3% of the total smartphone sales after 2 years. LONG TERM GOAL: 脹 20% of the total smartphone sales after 10 years. 脹 Entering into Tablet Market. Overall Plan & Technology Marketing Strategy Further Strategies
  • 23. EXIT PLAN Automobile Accessories l l Stationary products l Industrial plastic components Overall Plan & Technology Marketing Strategy Further Strategies
  • 24. re than just a cover. e than what you'd expect.. Overall Plan & Technology Marketing Strategy Further Strategies