Smirnoff red planet you night club 2014
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This document outlines the staffing and logistics for promoting Smirnoff vodka at You Night Club through various phases. It details the setup of promotional areas like a space bar and photowall, staff roles such as welcome astronauts and bottle servers, and activities including drink tastings, photo opportunities, and a balloon drop giveaway. Electrical access and storage space are requested from the club to support the promotional event.
Smirnoff red planet you night club 2014
- 1. You Night Club Action flow Smirnoff The Red Planet
- 2. Action flow Phase 1: 23u30 – 01u30 2 welcome astronautes 2 bar astronautes 1 handling boy 1 model astronaute 1 photographer 1 supervisor Phase 2: 01u30 – 03u30 2 bottle serve astronautes 1 handling boy 2 space box astronautes 1 photographer 1 model astronaute 1 supervisor
- 3. Action flow •Arrival @ You Night Club (22u00) •Supervisor + Photographer + handling boy -> Unload and set up all material (See materials) -> Space bar -> Dimensions: 100x160cm -> Electricity for LED lighting required -> Photo wall -> Dimensions: 220x270cm -> Electricity for 3 halogen lamps required -> Entrance module -> Dimensions front cabinet: 200x80cm -> Dimensions back cabinet: 100x70cm -> Electricity for 1 lamp required
- 4. Action flow Space bar Dimensions : 100x160cm
- 6. Action flow Entrance module Dimensions front cabinet (black) : 200x80cm Dimensions back cabinet (black): 100x70cm
- 7. Action flow •Arrival @ You Night Club (22u30) •Astronautes -> Balloon give-away prep. -> Provide space to prepare/store balloons (production room?) -> Electricity for air pumps -> Tasting preparation -> Prep. will happen at the entrance module/spacebar
- 8. Action flow – Regular format Fase 1: 23u30 – 01u30 1.Tasting •2 welcome astronautes: -> Give cups + boardingticket (when too busy, also prepared tastings) •Tasting at Spacebar (2 astronautes) -> Serve Smirnoff tasting to the clubbers •Handling (1 promoboy at entrance module) -> Preparation cocktails
- 9. Action flow – Regular format Fase 1: 23u30 – 01u30 2. Boardingticket •Scratch: 3 recipes or chance on free Smirnoff mix (15/club) •Important for bar staff to know (max 15 drinks) •With an unique code, chance to win a cocktailnight at home or cocktailkit -> facebook
- 10. Action flow – Regular format Fase 1: 23u30 – 01u30 2. Boardingticket Only free mix with this visual (15 tickets in total)
- 11. Action flow – Regular format Fase 1 + 2: 23u30 – 03u30 3. Photographer and model
- 12. Action flow – Regular format Fase 1/2: 23u30 – 03u30 4. Supervisor (1 promoboy) -> Coordinate the event throughout the night -> Balloondrop: coordinate and give the signs
- 13. Action flow – Regular format Fase 2: 01u30 – 03u30 5. Bottle serve (2 promogirls) •Promote bottle serve in the club •With order:  Pass order (Smirnoff + drinks) through to You Night Club waiter  Prep. Ice bucket at entrance module / bar oIce bucket o2x glowsticks ogadgets  Order directly to waiter -> Alert our Smirnoff astronautes
- 14. Action flow – Regular format Fase 2: 01u30 – 03u30 5. Bottle serve (2 promogirls) •Stimulate the sales of Smirnoff bottles •Buy a bottle = keep the ice bucket •Bottle prize?
- 15. Action flow – Regular format Fase 2: 01u30 – 03u30 6. Space box (2 promogirls) •Extra gifts for the clubbers •Sunglasses •Wristbands •Boardingtickets
- 16. Action flow – Regular format Fase 2: 01u30 – 03u30 7. Balloon give-away (02u30) •Max. 15min •Place to store balloons? •Podium/Location to be provided by club •Balloon = chance for free drink voucher (max 25) •Signal •Dance and have fun
- 17. Smirnoff voucher Drink voucher => Make sure the bar personnel knows about the voucher!!
- 18. Smirnoff table tent/poster Cocktails to be served: Smirnoff Cranberry & Lime 5cl Smirnoff 20cl Cranberry Juice Wedge of Lime Smirnoff Apple Bite 5cl Smirnoff 10cl Apple Juice 10cl Lemonade Wedge of Lime Smirnoff Orange Bite 5cl Smirnoff 10cl Orange Juice 10cl Lemonade Wedge of Lime
- 19. Action flow •End of activation (03u30) •Break down of material •Service exit available to carry material out of club?
- 20. Important for you Please provide : • A room for the crew •Electricity for photowall, entrance module and bar •All ingredients of the signature drinks: Cranberry juice, lime, lemonade, apple and orange juice
- 21. That's one small step for You Night Club... One giant leap for mankind!