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Social Media Marketing - Viral Video Success Stories

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David Alpern
David Alpern

Viral Challenges & Ideation - looking at successful viral video campaigns and discerning the secret of their success

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SOCIAL: Viral Challenges & Ideation Internet Online Marketing Group David@InternetOMG.com 562-275-3699 InternetOMG.com
Social Media Marketing - Viral Video Success Stories
Viral Examples
Thinking Outside The Box The Secret Sauce of Virality
Presentation Outline Viral Ideas for my Clients Background prior efforts Context budgets and resources Purpose awareness & engagement Goals buzz, followers, actions Strategies social referrals exponentially Resources Tactics Metrics
Social Media Marketing - Viral Video Success Stories
Social Media Marketing - Viral Video Success Stories
Social Media Marketing - Viral Video Success Stories
Viral Successes 2013 Businesses Evian Over 63M views Live young: Clever, babies, cute, happy, tag relevant
Viral Successes Schmaltz = Feel Good Dove has had great success innovating w/ social media viral campaigns dating back to Dove Evolution in 2005: 56M+
Viral Successes Big Brand Example Pepsi MAX March 2013: Fake Test Drive 44M views Humor w/ brand present; not overt
Viral Successes #DancePonyDance Over 7.3M views (mainly in the UK) Three UK discusses why this moon walking pony has been such a viral success
Viral Successes Little Brand Example Blendtec Will it Blend? - Tom Dickson, founder, simply attempts to blend unusual items to show off power of blender Appeals to an inner desire of us all Leverages brand equity of others Compels comments Updates iPhone 5s, 5c Branding ever-present WIB as of 3/21/13: 294.1M views
Viral Successes Variables & Commonalities Catvertising cats (over the top fan demographic) Short and edited well Humor Compelling to share Simple to execute Leave the more complicated Jeff Gordon hidden camera set-ups to the big brands
My Clients and Social Media Yokohama Tires Upcoming social promotion Prizes A few or many? time value perception Prize related or buzzworthy promo products? Social engagement component Metrics judgment
My Clients and Social Media Reading Eggs Online reading program for ages 3-7 Viral efforts have not borne large followings Ideas?
My Clients and Social Media Ideas for Baja Fresh Poor buzz ratio across category: I&O 0.09%, Rubios 0.96%, BF 0.63%, CH 1.07%. Compare: Disney 1.53%, MBZ 1.32%, YOK 2.5%
My Clients and Social Media Ideas for Santa Monica C&VB 2.11% Buzz Compelling brand Vested audience Visuals galore
Non-Profits and Social Media Bialecki Kidney Cancer Foundation fightkidneycancer.org (new) Donor fatigue in St. Louis BKCF supports research in Kidney Cancer. All proceeds go to the national Kidney Cancer Foundation in Evanston, IL Family foundation est. 12 yrs Traditional fundraising: Musical events by members of St. Louis Symphony Ideas?
Thank You Internet Online Marketing Group David@InternetOMG.com 562-275-3699 InternetOMG.com

More Related Content

Social Media Marketing - Viral Video Success Stories

  • 1. SOCIAL: Viral Challenges & Ideation Internet Online Marketing Group David@InternetOMG.com 562-275-3699 InternetOMG.com
  • 4. Thinking Outside The Box The Secret Sauce of Virality
  • 5. Presentation Outline Viral Ideas for my Clients Background prior efforts Context budgets and resources Purpose awareness & engagement Goals buzz, followers, actions Strategies social referrals exponentially Resources Tactics Metrics
  • 9. Viral Successes 2013 Businesses Evian Over 63M views Live young: Clever, babies, cute, happy, tag relevant
  • 10. Viral Successes Schmaltz = Feel Good Dove has had great success innovating w/ social media viral campaigns dating back to Dove Evolution in 2005: 56M+
  • 11. Viral Successes Big Brand Example Pepsi MAX March 2013: Fake Test Drive 44M views Humor w/ brand present; not overt
  • 12. Viral Successes #DancePonyDance Over 7.3M views (mainly in the UK) Three UK discusses why this moon walking pony has been such a viral success
  • 13. Viral Successes Little Brand Example Blendtec Will it Blend? - Tom Dickson, founder, simply attempts to blend unusual items to show off power of blender Appeals to an inner desire of us all Leverages brand equity of others Compels comments Updates iPhone 5s, 5c Branding ever-present WIB as of 3/21/13: 294.1M views
  • 14. Viral Successes Variables & Commonalities Catvertising cats (over the top fan demographic) Short and edited well Humor Compelling to share Simple to execute Leave the more complicated Jeff Gordon hidden camera set-ups to the big brands
  • 15. My Clients and Social Media Yokohama Tires Upcoming social promotion Prizes A few or many? time value perception Prize related or buzzworthy promo products? Social engagement component Metrics judgment
  • 16. My Clients and Social Media Reading Eggs Online reading program for ages 3-7 Viral efforts have not borne large followings Ideas?
  • 17. My Clients and Social Media Ideas for Baja Fresh Poor buzz ratio across category: I&O 0.09%, Rubios 0.96%, BF 0.63%, CH 1.07%. Compare: Disney 1.53%, MBZ 1.32%, YOK 2.5%
  • 18. My Clients and Social Media Ideas for Santa Monica C&VB 2.11% Buzz Compelling brand Vested audience Visuals galore
  • 19. Non-Profits and Social Media Bialecki Kidney Cancer Foundation fightkidneycancer.org (new) Donor fatigue in St. Louis BKCF supports research in Kidney Cancer. All proceeds go to the national Kidney Cancer Foundation in Evanston, IL Family foundation est. 12 yrs Traditional fundraising: Musical events by members of St. Louis Symphony Ideas?
  • 20. Thank You Internet Online Marketing Group David@InternetOMG.com 562-275-3699 InternetOMG.com

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