SMM-hotel
•
0 likes•163 views
This document discusses using social media marketing (SMM) on VKontakte, Facebook, and Instagram to promote a hotel in Finland. The main goals are to increase customer loyalty and sales. The target audience for the hotel uses these three social media platforms. After one month of promotion, the page members on each platform increased significantly. The website conversion rate also grew substantially, resulting in a 10% increase in total website sales.
SMM-hotel
- 1. S M M P R O M O T I O N - V K O N TA K T E , FA C E B O O K , I N S TA G R A M HOTEL IN FINLAND
- 2. WHAT SMM CAN PROPOSE TO BOOST COMPANY RESULTS!? •  Three main targets that SMM can help you to achieve: SMMtargets 1. Increase clients loyalty 2. Increase sales volume 3. Increase client loyalty + sales
- 3. THE TARGET AUDITORY FOR THE HOTEL IN FINLAND ARE MAINLY USERS OF VKONTAKTE, FACEBOOK AND INSTAGRAM •  Chosen strategy – Increase clients loyalty + sales •  Starting points : 1.  Vkontakte – 400 members 2.  Facebook – 150 members 3.  Instagram – new account
- 4. ONE MONTH RESULTS – INCREASE PAGE MEMBERS 400 850 150 555 0 268 0 100 200 300 400 500 600 700 800 900 Before promotion After one month promotion Page members Vkontakte Page members Facebook Page members Instagram
- 5. ONE MONTH RESULTS. TOTAL WEBSITE CONVERSION RATE INCREASE 100 180 0 20 40 60 80 100 120 140 160 180 200 Before promotion After one month promotion Website conversion rate Website conversion rate
- 6. ONE MONTH RESULTS. TOTAL WEBSITE SALES – INCREASE UP TO 10% 3 10 0 2 4 6 8 10 12 Before promotion After one month promotion Website sales Before promotion After one month promotion