SMM_UBS.pptx
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The document discusses leveraging social media, particularly Facebook, for business purposes. It outlines how to create an innovative social media marketing strategy using Facebook. Key points include how to create a Facebook business page to increase visibility and awareness, generate leads and build customer relationships. It also discusses using Facebook ads and paid advertising campaigns to promote business events and products/services. Competitor analysis on social media is recommended to help improve one's own marketing approach.
SMM_UBS.pptx
- 1. Innovative Social Media Marketing (Leveraging the Power of Facebook in Business) Dr. Tejinderpal Singh University Business School Panjab University Chandigarh (August 28, 2022)
- 2. The Internet is a tidal wave. It changes the rules. It is an incredible opportunity as well as incredible challenge (The Internet Tidal Wave) May-1995
- 10. Social Media Marketing Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. hubspot.com
- 11. Worlds Most used Social Media Platforms
- 12. July, 2022 https://datareportal.com/reports/digital-2022-july-global-statshot Worlds Most used Social Media Platforms
- 13. Why Social Media Marketing?
- 14. Increased Visibility and Awareness You're missing out on the potential to reach thousands, and even millions, if you don't have a presence. https://datareportal.com/reports/digital-2022-july-global-statshot
- 15. Quick Lead Generation and Conversion
- 16. A B
- 17. Quick Lead Generation and Conversion A lead is any person who indicates interest in a company's product or service in some way, shape, or form Leads are part of the broader lifecycle that consumers follow when they transition from visitor to customer
- 19. Building Relationships with your customers By connecting and engaging with your social media followers, you'll be able to build lasting relationships between them and your business https://www.facebook.com/swiggy.in/
- 20. Building Relationships with your customers "It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television." - Amy Jo Martin, Author of Renegades Write The Rules
- 21. Learning opportunities from competitors Social media is a great way to keep tabs on your competitors What is and isn't working for your competition, and therefore helps you decide what should or shouldn't change in terms of your company's approach.
- 23. Leveraging the Power of Facebook in Business Marketing (2004)
- 26. What does Facebook offer to Businesses? Establish your Business Presence Attract the Audience Build the relations Facebook Business Page Facebook Groups Facebook Paid Advertising Promotion of Business Events
- 28. Facebook Business Page Facebook business Page is a free way for businesses, brands, celebrities, causes and organizations to reach their audience.
- 29. Designing a Business Page
- 30. Designing a Business Page What should you know Before you design a Business Page? You must have a Facebook profile There is no limit of followers to the Facebook Business Page You must have a Facebook Business Page for Paid advertising Information shared on Personal Profile will not be reflected on Page or vice versa
- 31. Let us Design our First Business Page !!
- 32. Designing Paid Advertising Campaigns
- 34. Business Manager Account ( Meta Suite Account) Ad Manager Campaign-1 (Traffic) Campaign-2 (Awareness) Ad Group (Website) Ad Group (App) Ad Group (India) Ad Group (International) AD1 AD2 AD1 AD2 AD1 AD2 AD1 AD2