My Advocate Center is a nonprofit organization that provides resources to parents, professionals, and policymakers involved in child custody and divorce legal cases. It offers advice on case management and navigating high-conflict situations to parents, and will host training workshops to elevate standards for professionals. For policymakers, it provides guidance on public policy issues. My Advocate Center has contracted with SMN Incorporated to improve its social media presence and brand awareness in order to help more children. SMN will research competitors and My Advocate Center's current social media, and provide recommendations based on findings from search engine optimization tools.