Pinpoint, Prepare, and Perform with Social Media Analytics
0 likes205 views
November 14, 2012, Social Media Pittsburgh Seminar with Katie Vojtko: Understand how to prepare, act, and measure in social media. Overview of appropriate metrics to both understand your network and report on your activity. Know what data to look for and when to tweak your posts for maximum effectiveness.
Pinpoint, Prepare, and Perform with Social Media Analytics
- 1. Pinpoint, Prepare, & Perform With Social Media Analytics and Measurement @katievojtko | hello@katievojtko.com | katievojtko.com
- 2. Over the Next 45 Minutes, We'll Cover: Insights -- How you can better plan and tailor your activity for the audience you're attempting to reach. Content Development -- Strategize your content and voice to meet your audience Measurement -- Identifying tools and resources to help you measure your reach and improve
- 3. Social Media gChat
- 4. Pinpoint -- #1 Don't Be Blind. 1. Understand your audience 2. Familiarize yourself with the culture and standards of the network: Information based vs Opinion/Thought based Regular "RTs" Conversational tone? Mentions, credit, and #FF? 3. Know the influential people within your network
- 5. Pinpoint -- #2 Identify Your Platforms You Can't Do It All :-)
- 6. Pinpoint -- #3 Know Your Voice
- 7. Pinpoint -- #3 Know Your Voice My Advice: Identify the main themes and topics that you plan to consistently talk about. Of those topics, 80% of your social media activity should convey YOUR BRAND.
- 8. Tools to Help Pinpoint -- SocialBro
- 9. Tools to Help Pinpoint -- SocialMention
- 10. Preparation... ...isn't a one-time deal. It takes continued awareness and mindfulness about the voice, content, and personality that you're sharing with the world.
- 11. Preparation -- #1 Plan Ahead
- 12. Preparation -- #2 Keep Lists
- 13. Preparation -- #3 Organize and Discover Use tools like: Twitter Lists Google+ Circles Facebook Privacy Lists
- 14. Preparation -- #4 Educate Yourself Don't be left in the dust by not knowing what's happening the world. Use email, blogs, news sites, journalists, and authoritative accounts to keep up with news in your industry.
- 15. Part III -- Perform
- 16. Perform -- Tip #1 Provide useful information that's related to your brand, company, work, expertise, interests, etc. Don't diverge too much - your followers may become confused or frustrated by your clutter.
- 17. Perform -- Tip #2 Post Regularly. Decide what's right for you and your audience. DO NOT: Post irregularly or rarely (less than once a week).
- 18. Perform -- Tip #3 Remember, everyone likes a laugh.
- 19. Perform -- Tip #4 Get people thinking. Provide insight. Spark a conversation. Make people feel good. See it in action: Emily Levenson (@emilylevenson) does a fantastic job with this technique.
- 20. Perform -- Tip #5 Be helpful and responsive This tip applies to both individuals and companies - reply to mentions, answer questions -- BE SOCIAL
- 21. Putting It All Together -- How to Determine Your Success Want to stay relevant? Trusted? Useful? Use the following metrics to ensure that you stay on track:
- 22. Here's the data that I care about... Click Count Mention & RT Count What links and topics are most engaging If day/time affected engagement Time spent on website Influencers who follow/mention/RT
- 23. Buffer (website & plugin/extension) bufferapp.com
- 24. Buffer (Again)
- 25. Hootsuite
- 26. Google Analytics -- Social
- 28. Bitly (website & plugin/extension)
- 29. RECAP: Start : Understand your goals and purpose on social media. Know what platforms make sense (you can't do them all!). Make it Happen : Develop a voice, follow influential accounts, plan for regular posting. Measure : Know what's working and what isn't. Tweak and adjust (you'll have to often).
- 30. @katievojtko | hello@katievojtko.com | katievojtko.com