Smwcph The Year of Hashtags talk 20. Feb 2014
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Talk given at Social Media Week Copenhagen, smwcph, February 2014. In 2013 "hashtags" went mainstream to a broader audience, not only in Social Media circles. From a Danish perspective: what were the big hashtags uses, what where the smaller but interesting uses and cases. Cases of Twitter, Facebook & Instagram uses of hashtags for events, organizaions and companies. The How-to and Not-to's with Hashtags. Why it is important to use and listen to hashtags, f.ex. for lead generation in the opportunity economy. What can we expect for 2014 in the area of hashtag usage - marketing, TV, out-door ads etc. Danish expert on Twitter, Stefan B淡gh-Andersen, Overskrift.dk, and social media consultant Jacob Holst Mouritz, Advice A/S, will guide you through.
Smwcph The Year of Hashtags talk 20. Feb 2014
- 1. The Year of Hashtags Stefan B淡gh-Andersen Jacob Holst Mouritzen #SMWhashtags
- 3. Overskrift.dk / Overblik Social Medie Monitorerings-tjeneste Fokus udelukkende p奪 dansk indhold Online nyheder, debatfora, Twitter, facebook, Instagram #SMWhashtags
- 4. #SMWhashtags
- 6. #SMWhashtags
- 7. #SMWhashtags
- 8. #SMWhashtags
- 9. #SMWhashtags
- 10. #SMWhashtags
- 12. #SMWhashtags
- 13. OM #rf13 p奪 Instragram
- 14. #SMWhashtags
- 16. #SMWhashtags
- 17. MEN HVOR STORT VAR HASHTAGS I DANMARK I 2013? #SMWhashtags
- 18. Twitter Danmark i tal, 2013 27 millioner tweets Heraf 9 millioner re-tweets og 18 million originale tweets Hashtags anvendt 10 millioner gange Fordelt p奪 875.000 forskellige tags #SMWhashtags
- 19. DK tweets, tidspunkt p奪 dagen 2500000 2000000 1500000 Original Tweets Retweets Sum 1000000 500000 0 0 #SMWhashtags 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
- 21. #SMWhashtags
- 22. 1 9 17 25 33 41 49 57 65 73 81 89 97 105 113 121 129 137 145 153 161 169 177 185 193 201 209 217 225 233 241 249 257 265 273 281 289 297 305 313 321 329 337 345 353 DK tweets over 奪ret 100000 90000 80000 70000 60000 50000 Originale Retweets 40000 30000 20000 10000 0 #SMWhashtags
- 23. 1 9 17 25 33 41 49 57 65 73 81 89 97 105 113 121 129 137 145 153 161 169 177 185 193 201 209 217 225 233 241 249 257 265 273 281 289 297 305 313 321 329 337 345 353 DK tweets over 奪ret 100000 90000 #MTVhottest 80000 70000 60000 50000 Originale Retweets 40000 30000 20000 10000 0 #SMWhashtags
- 24. 1 9 17 25 33 41 49 57 65 73 81 89 97 105 113 121 129 137 145 153 161 169 177 185 193 201 209 217 225 233 241 249 257 265 273 281 289 297 305 313 321 329 337 345 353 DK tweets over 奪ret 100000 90000 Allan #stormdk 28/10 80000 70000 60000 50000 Originale Retweets 40000 30000 20000 10000 0 #SMWhashtags
- 26. #SMWhashtags
- 27. #SMWhashtags
- 28. DK tweets over 奪ret 100000 Kommunalvalg #dkpol #kv13 #rv13 19/11 90000 80000 70000 60000 Originale 50000 Retweets 40000 30000 20000 10000 1 9 17 25 33 41 49 57 65 73 81 89 97 105 113 121 129 137 145 153 161 169 177 185 193 201 209 217 225 233 241 249 257 265 273 281 289 297 305 313 321 329 337 345 353 0 #SMWhashtags
- 29. Find din politiker s脱lg din stemme! #SMWhashtags
- 30. DK tweets over 奪ret 100000 Bodil #stormdk #husly 15/12 90000 80000 70000 60000 Originale 50000 Retweets 40000 30000 20000 10000 1 9 17 25 33 41 49 57 65 73 81 89 97 105 113 121 129 137 145 153 161 169 177 185 193 201 209 217 225 233 241 249 257 265 273 281 289 297 305 313 321 329 337 345 353 0 #SMWhashtags
- 31. 1 9 17 25 33 41 49 57 65 73 81 89 97 105 113 121 129 137 145 153 161 169 177 185 193 201 209 217 225 233 241 249 257 265 273 281 289 297 305 313 321 329 337 345 353 %-vis anvendelse af hashtags i tweets over 奪ret, alts奪 > 0 hashtags %, Anvendelse af tweets 45 40 35 30 25 20 15 10 5 0 #SMWhashtags
- 32. Antal hashtags anvendes i originale tweets pr. tweet over 奪ret pr. m奪ned. 0,45 0,40 0,35 0,30 0,25 0,20 0,15 0,10 0,05 0,00 1 #SMWhashtags 2 3 4 5 6 7 8 9 10 11 12
- 33. 1 9 17 25 33 41 49 57 65 73 81 89 97 105 113 121 129 137 145 153 161 169 177 185 193 201 209 217 225 233 241 249 257 265 273 281 289 297 305 313 321 329 337 345 353 Hashtag frekvens - #sldk 1400 1200 1000 800 600 400 200 0 #SMWhashtags
- 34. 1 9 17 25 33 41 49 57 65 73 81 89 97 105 113 121 129 137 145 153 161 169 177 185 193 201 209 217 225 233 241 249 257 265 273 281 289 297 305 313 321 329 337 345 353 Hashtag frekvens - #dkpol 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0 #SMWhashtags
- 35. Hashtag frekvens - #xfactordk 6000 5000 4000 3000 2000 1000 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 #SMWhashtags
- 37. #SMWhashtags
- 39. Hvad er et godt hashtag? Specifikt for Danmark? Anvend dk i navnet Check det ikke anvendes i anden sammenh脱ng Sammensatteord? Ikke for lange vel? #SMWhashtags
- 40. Tendenser for fremtiden? 2nd Screen Outdoor / TV ads Events-driven Google #hashtag s淡gning #SMWhashtags
- 41. Tak for i dag Stefan B淡gh-Andersen @nitoen Jacob Mouritzen @jacobmouritzen Feedback, ris og ros brug 4 minutter p奪: http://speakerscore.com/Z4RC #SMWhashtags