This document lists various snack and dessert foods including jello, peanuts, pudding, nachos, potato chips, chocolate bar, pie, doughnut, cake, popsicle, ice cream cone, ice cream bar, pretzel, muffin, cookies, crackers, sundae, and popcorn.
This document lists various snack and dessert foods including jello, peanuts, pudding, nachos, potato chips, chocolate bar, pie, doughnut, cake, popsicle, ice cream cone, ice cream bar, pretzel, muffin, cookies, crackers, sundae, and popcorn.
This document lists various dessert and snack foods in different languages, including jello, peanuts, pudding, nachos, french fries, chocolate bar, pie, doughnut, cake, popsicle, ice cream, ice cream bar, pretzel, muffin, cookies, crackers, sundae, and popcorn in English and other languages.
This document provides healthier snack and drink alternatives to common unhealthy options. It suggests eating dark chocolate covered almonds instead of pretzels, baked sweet potato chips instead of regular potato chips, Greek yogurt with berries instead of ice cream, and green tea instead of soda. The alternatives are noted to have favorable nutrient profiles like protein, vitamins, and minerals with less fat, saturated fat, sodium, and calories.
Cloud 9, launched by Goldwin Healthcare Pvt. Ltd., is a natural ingredients-based energy drink that promotes health without side effects and has quickly become a leading player in India. The brand targets young adults, particularly in urban areas, through strategic sponsorships, advertising campaigns, and partnerships with gyms and events, emphasizing a 'lifestyle in a can.' With a focus on innovation and reaching specific demographics, Cloud 9 aims to position itself as a healthier alternative to competitors like Red Bull.
The document provides guidance on elements that should be included in a business plan such as describing the key people involved in the business, the opportunity and business model, risks and potential rewards. It also discusses sections that are typically included in a business plan like an executive summary, company overview, management team, products/services, financial projections, and funds requested. The business plan format generally involves an introductory section setting up what will be covered, main sections providing key details, and a conclusion summarizing what was presented.
The document discusses a marketing plan for Lay's potato chips. It focuses on using social media like Facebook, Twitter, YouTube and Instagram to increase brand awareness and sales of Lay's chips. The key tactic is to make social media content more relatable to target audiences. Most of the marketing budget will be spent on social media advertising and campaigns, with less emphasis on search engine marketing. The goal is to get more people engaging with the Lay's brand and ultimately purchase more potato chips.
1) The document is a marketing plan submitted by a group of students to their professor for Engro Foods Ltd's new fruit juice product called "Fruitos".
2) It includes an introduction to Engro Foods' history and values, an overview of the dairy product market in Pakistan, internal and external audits of Engro Foods, and a marketing strategy for Fruitos outlining objectives, segmentation, positioning, and marketing mix.
3) The marketing plan proposes targeting families and children 6-12 years old with Fruitos, positioning it as a healthy and nutritious snack, and promoting it through TV, print, and social media advertising.
This business plan outlines Kokomo Technology Consulting Services, an IT consulting firm to be located in Chicago, Illinois. The plan details the company's mission to provide high quality IT services and solutions to enhance clients' business processes. It analyzes the industry and competitive landscape, and identifies the medical and university sectors as primary target markets. The marketing strategy focuses on establishing long-term partnerships through superior customer service and deliverables. Financial projections estimate modest profits for the first three years based on sales forecasts and expense budgets. The plan aims to position Kokomo Technology as one of the top three IT consulting firms in Chicago within five years.
Hamdard Laboratories produces Rooh Afza, an herbal drink invented in 1905. Rooh Afza has strong brand recognition in Pakistan and generates 50 billion rupees in annual sales for Hamdard. It is commonly consumed in the summer and during Ramadan. While Rooh Afza maintains a leading market share, it faces increasing competition from products like Jam-e-Shirin and needs to reposition itself to appeal to younger consumers who prefer energy drinks and ready-to-drink beverages. Focus groups and a SWOT analysis identified opportunities for Hamdard such as new flavors, celebrity endorsements, and an improved website to promote Rooh Afza in today's market.
Royle Chocolate Potato Chips plans to open a small-scale potato chip production business in Jamnagar, Gujarat. The total cost of the project is 10,00,000 INR. They will produce and sell potato chips in various package sizes, priced between 10-640 INR. The production process involves washing, peeling, slicing, drying, frying, cooling, and packaging potatoes. Marketing efforts will focus on advertising in local shops, cinemas, malls, and supermarkets. With annual sales projected to reach 1920000 INR in the fourth year, the breakeven point is estimated to be achieved by the end of the fourth year of operations.
principle of marketing "Bara sAft" JUICE projectchfahdi
油
The document outlines the business plan for 'Bara Saft', a fruit juice brand aiming to produce high-quality juices with modern equipment in compliance with good manufacturing practices. Key objectives include increasing market share by 25%, expanding the product line, and establishing a strong distribution network while facing competition from established brands. Strategies for product quality, pricing, and promotion are discussed, targeting various demographic segments in Karachi.
- The document compares Lays and Bingo potato chips in India in terms of quality, price, availability, promotion, and which brand is more preferred.
- A survey of 100 consumers and 50 retailers found that while Lays has greater brand recognition and market share, Bingo is becoming a tougher competitor after its 2007 launch. Both brands provide similar profit margins to retailers.
- Quality and availability were cited as the most important factors for consumers in choosing their favorite brand, with Lays the most preferred among consumers and Bingo gaining popularity. The study concludes that Bingo has made progress in capturing market share but still has work to do to overtake Lays.
Lays potato chips are a popular FMCG product owned by PepsiCo. Some key factors that determine the demand for Lays include:
1) Its widespread brand recognition and variety of flavors that appeal to different tastes.
2) Affordable price makes it accessible to a large population across different income groups.
3) Heavy advertising increases awareness and popularity, driving up demand.
Clover Pakistan Limited has produced the Tang powdered drink brand since 1986 under an agreement with Kraft Foods. Tang holds a market share of over 60% in the powdered drink category. It advertises on television, radio, and print from April to September each year to promote itself as a nutritious drink. Its target audience is females aged 18-45. Past advertising campaigns have run the same commercial with a Ramadan special in 2008. The 2009 plan aimed to launch a new variant and target urban audiences more through print and below-the-line activities.
The document discusses the introduction and growth stages of ITC's Bingo snacks brand in India. It provides details about ITC's market research, initial product offerings under Bingo, and marketing strategies used such as television, radio and outdoor advertisements as well as sales promotions during the introduction stage. During the growth stage, Bingo gained 16% market share within 9 months by eating into the market share of rival brand Lays. ITC aims to further increase Bingo's market share to 25% through continued high-decibel advertising and regional flavors.
This document summarizes Lay's marketing campaign in Pakistan to address concerns that the product contained pork fat. [1] Lay's conducted research and worked with certification organizations to prove the product is halal. [2] The campaign used TV, radio, and online ads featuring Junaid Jamshed to clarify the issue and reassure consumers. [3] Evaluation found the campaign successfully increased sales and restored consumer faith in the brand.
Four brands of potato chips were tested in blind and non-blind taste tests to determine if consumers' ratings and preferences differed depending on whether the brand was visible or not. It was hypothesized that taste ratings would vary when the brand was known, and that most consumers would be unable to distinguish brands by taste alone. The results showed that taste scores were more scattered without brands but closer together with brands visible. Purchase intention increased slightly for branded chips like Lays but decreased for no-name brands when consumers knew the brands. However, over 60% of participants could not identify their preferred brand when blindfolded. This suggests that consumer preference is heavily influenced by branding rather than taste alone.
- PepsiCo was formed in 1965 through the merger of Frito-Lay and Pepsi-Cola. It owns popular snack and beverage brands like Lay's, Pepsi, Mountain Dew, and Cheetos.
- Lay's began in 1932 when Herman Lay opened a snack shop. It merged with Pepsi-Cola in 1965 to form PepsiCo. Lay's uses cost-based pricing and promotes through advertising and sales promotions.
- A SWOT analysis finds Lay's strengths are its brand image, satisfaction levels, and distribution worldwide, while weaknesses include low supply in remote areas and rumors about ingredients. Opportunities exist in rural markets and new flavors, while threats include competitors and substitutes.
Tango's is a startup restaurant in Yelahanka aimed at providing high-quality food and exceptional service, focusing on a diverse menu that appeals to all age groups. The company promotes social responsibility through community programs and has developed marketing strategies to attract families within a three-mile radius. Their growth plans include expanding their customer base through loyalty programs, community engagement, and catering services, while achieving financial stability through various funding sources.
Business Plan Sample - Great Example For Anyone Writing a Business PlanThe Business Plan Team
油
This document is a confidential business plan for 'Company A,' a mid-tier hosting provider based in the UK, focusing on growth strategies to double revenue in three years through enhanced sales and marketing efforts, while maintaining strong customer service. The company has approximately 贈1m in annual turnover, serves around 600 clients, and aims to capitalize on market trends favoring cost reduction, efficiency, and flexibility in hosting solutions. Despite economic challenges, the company's stable financial position and plans for targeted growth areas suggest significant potential for expansion.
The document explains the BEM (Block Element Modifier) naming convention for CSS and HTML classes, developed by Yandex. BEM helps create modular and reusable components by defining a clear structure for class names: blocks represent standalone entities, elements are parts of blocks, and modifiers adjust the appearance or behavior. It provides examples of how to implement BEM syntax in CSS and HTML with practical code snippets.
How to Build a Dynamic Social Media PlanPost Planner
油
This document outlines a comprehensive strategy for optimizing social media effectiveness, including conducting a social media audit, establishing clear goals, and selecting appropriate platforms. It emphasizes the importance of creating engaging content, utilizing data analytics, and developing a consistent content calendar to promote engagement and track ROI. Additionally, it offers tips on storytelling, using marketing tools, and adapting to audience needs to enhance overall social media presence.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
油
The document discusses how UX and data storytelling can influence policy-making in the Philippines, highlighting the importance of design in processing and visualizing data. It includes case studies on road safety and budget tracking, emphasizing the need for user-centered design and effective communication of data. The key takeaway is that data visualization is not just about aesthetics but also about making information accessible and emotionally resonant.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
This business plan outlines Kokomo Technology Consulting Services, an IT consulting firm to be located in Chicago, Illinois. The plan details the company's mission to provide high quality IT services and solutions to enhance clients' business processes. It analyzes the industry and competitive landscape, and identifies the medical and university sectors as primary target markets. The marketing strategy focuses on establishing long-term partnerships through superior customer service and deliverables. Financial projections estimate modest profits for the first three years based on sales forecasts and expense budgets. The plan aims to position Kokomo Technology as one of the top three IT consulting firms in Chicago within five years.
Hamdard Laboratories produces Rooh Afza, an herbal drink invented in 1905. Rooh Afza has strong brand recognition in Pakistan and generates 50 billion rupees in annual sales for Hamdard. It is commonly consumed in the summer and during Ramadan. While Rooh Afza maintains a leading market share, it faces increasing competition from products like Jam-e-Shirin and needs to reposition itself to appeal to younger consumers who prefer energy drinks and ready-to-drink beverages. Focus groups and a SWOT analysis identified opportunities for Hamdard such as new flavors, celebrity endorsements, and an improved website to promote Rooh Afza in today's market.
Royle Chocolate Potato Chips plans to open a small-scale potato chip production business in Jamnagar, Gujarat. The total cost of the project is 10,00,000 INR. They will produce and sell potato chips in various package sizes, priced between 10-640 INR. The production process involves washing, peeling, slicing, drying, frying, cooling, and packaging potatoes. Marketing efforts will focus on advertising in local shops, cinemas, malls, and supermarkets. With annual sales projected to reach 1920000 INR in the fourth year, the breakeven point is estimated to be achieved by the end of the fourth year of operations.
principle of marketing "Bara sAft" JUICE projectchfahdi
油
The document outlines the business plan for 'Bara Saft', a fruit juice brand aiming to produce high-quality juices with modern equipment in compliance with good manufacturing practices. Key objectives include increasing market share by 25%, expanding the product line, and establishing a strong distribution network while facing competition from established brands. Strategies for product quality, pricing, and promotion are discussed, targeting various demographic segments in Karachi.
- The document compares Lays and Bingo potato chips in India in terms of quality, price, availability, promotion, and which brand is more preferred.
- A survey of 100 consumers and 50 retailers found that while Lays has greater brand recognition and market share, Bingo is becoming a tougher competitor after its 2007 launch. Both brands provide similar profit margins to retailers.
- Quality and availability were cited as the most important factors for consumers in choosing their favorite brand, with Lays the most preferred among consumers and Bingo gaining popularity. The study concludes that Bingo has made progress in capturing market share but still has work to do to overtake Lays.
Lays potato chips are a popular FMCG product owned by PepsiCo. Some key factors that determine the demand for Lays include:
1) Its widespread brand recognition and variety of flavors that appeal to different tastes.
2) Affordable price makes it accessible to a large population across different income groups.
3) Heavy advertising increases awareness and popularity, driving up demand.
Clover Pakistan Limited has produced the Tang powdered drink brand since 1986 under an agreement with Kraft Foods. Tang holds a market share of over 60% in the powdered drink category. It advertises on television, radio, and print from April to September each year to promote itself as a nutritious drink. Its target audience is females aged 18-45. Past advertising campaigns have run the same commercial with a Ramadan special in 2008. The 2009 plan aimed to launch a new variant and target urban audiences more through print and below-the-line activities.
The document discusses the introduction and growth stages of ITC's Bingo snacks brand in India. It provides details about ITC's market research, initial product offerings under Bingo, and marketing strategies used such as television, radio and outdoor advertisements as well as sales promotions during the introduction stage. During the growth stage, Bingo gained 16% market share within 9 months by eating into the market share of rival brand Lays. ITC aims to further increase Bingo's market share to 25% through continued high-decibel advertising and regional flavors.
This document summarizes Lay's marketing campaign in Pakistan to address concerns that the product contained pork fat. [1] Lay's conducted research and worked with certification organizations to prove the product is halal. [2] The campaign used TV, radio, and online ads featuring Junaid Jamshed to clarify the issue and reassure consumers. [3] Evaluation found the campaign successfully increased sales and restored consumer faith in the brand.
Four brands of potato chips were tested in blind and non-blind taste tests to determine if consumers' ratings and preferences differed depending on whether the brand was visible or not. It was hypothesized that taste ratings would vary when the brand was known, and that most consumers would be unable to distinguish brands by taste alone. The results showed that taste scores were more scattered without brands but closer together with brands visible. Purchase intention increased slightly for branded chips like Lays but decreased for no-name brands when consumers knew the brands. However, over 60% of participants could not identify their preferred brand when blindfolded. This suggests that consumer preference is heavily influenced by branding rather than taste alone.
- PepsiCo was formed in 1965 through the merger of Frito-Lay and Pepsi-Cola. It owns popular snack and beverage brands like Lay's, Pepsi, Mountain Dew, and Cheetos.
- Lay's began in 1932 when Herman Lay opened a snack shop. It merged with Pepsi-Cola in 1965 to form PepsiCo. Lay's uses cost-based pricing and promotes through advertising and sales promotions.
- A SWOT analysis finds Lay's strengths are its brand image, satisfaction levels, and distribution worldwide, while weaknesses include low supply in remote areas and rumors about ingredients. Opportunities exist in rural markets and new flavors, while threats include competitors and substitutes.
Tango's is a startup restaurant in Yelahanka aimed at providing high-quality food and exceptional service, focusing on a diverse menu that appeals to all age groups. The company promotes social responsibility through community programs and has developed marketing strategies to attract families within a three-mile radius. Their growth plans include expanding their customer base through loyalty programs, community engagement, and catering services, while achieving financial stability through various funding sources.
Business Plan Sample - Great Example For Anyone Writing a Business PlanThe Business Plan Team
油
This document is a confidential business plan for 'Company A,' a mid-tier hosting provider based in the UK, focusing on growth strategies to double revenue in three years through enhanced sales and marketing efforts, while maintaining strong customer service. The company has approximately 贈1m in annual turnover, serves around 600 clients, and aims to capitalize on market trends favoring cost reduction, efficiency, and flexibility in hosting solutions. Despite economic challenges, the company's stable financial position and plans for targeted growth areas suggest significant potential for expansion.
The document explains the BEM (Block Element Modifier) naming convention for CSS and HTML classes, developed by Yandex. BEM helps create modular and reusable components by defining a clear structure for class names: blocks represent standalone entities, elements are parts of blocks, and modifiers adjust the appearance or behavior. It provides examples of how to implement BEM syntax in CSS and HTML with practical code snippets.
How to Build a Dynamic Social Media PlanPost Planner
油
This document outlines a comprehensive strategy for optimizing social media effectiveness, including conducting a social media audit, establishing clear goals, and selecting appropriate platforms. It emphasizes the importance of creating engaging content, utilizing data analytics, and developing a consistent content calendar to promote engagement and track ROI. Additionally, it offers tips on storytelling, using marketing tools, and adapting to audience needs to enhance overall social media presence.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
油
The document discusses how UX and data storytelling can influence policy-making in the Philippines, highlighting the importance of design in processing and visualizing data. It includes case studies on road safety and budget tracking, emphasizing the need for user-centered design and effective communication of data. The key takeaway is that data visualization is not just about aesthetics but also about making information accessible and emotionally resonant.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.