際際滷

際際滷Share a Scribd company logo
What is Snapchat?
What is SnapChat?
 Snapchat was created in 2011 and was
originally called Picaboo
 Evan Spiegel, co-founder and CEO, and Bobby
Murphy, co-founder
 Photo messaging app with self destructible
capability
 400 million snaps sent every day
(Ang, 2014)
Who uses Snapchat?
 More than two thirds of all Snapchat users are
under 25 and most are women (Rayman,
2014)
 30 million active users (Shontell, 2013)
 Known as the sexting app (Gross, 2013)
Means of Communication
One Way (Traditional) Two Way
(Converstaion)
Information/Consum
ption
Connectivity/Entertai
nment
Communication Type
CommunicationNeed
What is the future of Snapchat?
 Not currently making money
 CEO looking into incorporating ads into the
app
 Raised $60 million in the summer of 2013
valuing the company at $800 million
 Facebook has offered to buy the app
Sources
 Ang, Sarah. "11 Things You Didn't Know About Snapchat's Founders."
Mashable. N.p., 13 Feb. 2014. Google. Web. 18 June 2014.
 deHahn, Patrick. "Snapchat has a bright (and long) future." CNN Money.
N.p., 25 Oct. 2013. Google. Web. 18 June 2014.
 Gross, Doug. "Snapchat: Sexting tool, or the next Instagram?." CNN. N.p.,
10 Jan. 2013. Google. Web. 18 June 2014.
 Rayman, Noah. "This Chart Explains Why Youre Not on Snapchat." Time.
N.p., 4 Apr. 2014. Google. Web. 18 June 2014.
 Shontell, Alyson. "The Truth About Snapchat's Active Users (The Numbers
The Company Doesn't Want You To See)." Business Insider. N.p., 9 Dec.
2013. Google. Web. 18 June 2014.
Ad

Recommended

Snapchat's Story
Snapchat's Story
Elissa Welsh
Final assignmentpdf
Final assignmentpdf
Jayati1305
9a it6 the geeks pitch presentaition
9a it6 the geeks pitch presentaition
CardinalwisemanICT2
Snapchat
Snapchat
Xin XU
Social Apps - Utility vs. Triviality
Social Apps - Utility vs. Triviality
paeisenman
Unit 35 LO1
Unit 35 LO1
nicolemukonjo3091
Bahasa Indonesia - Materi Bahasa puitis
Bahasa Indonesia - Materi Bahasa puitis
Dini Istiqomah
Psycho journals
Psycho journals
aswadtheman
Psy final project
Psy final project
aswadtheman
Design project two- brief - full brie frev a
Design project two- brief - full brie frev a
aswadtheman
Architectural design studio 1 project 2 brief march 2015
Architectural design studio 1 project 2 brief march 2015
aswadtheman
SOLID design
SOLID design
Yoan-Alexander Grigorov
fin curso
Monica Martinez
comparision between IT and Information system
comparision between IT and Information system
tayyab3052
Management information systems ppt
Management information systems ppt
tbampogi
Green business
Green business
jgarciahv
Aaaaaaaaaaaaaaaaaaaaaa
Aaaaaaaaaaaaaaaaaaaaaa
aswadtheman
World Population Day
World Population Day
Akshit Garg
Ryan's Edtect2 Project
Ryan's Edtect2 Project
Ryan Paca
how information system is implement in any organization
how information system is implement in any organization
tayyab3052
What is Snapchat?
What is Snapchat?
Kelly Quirk
A brief look inside UML
A brief look inside UML
Yoan-Alexander Grigorov
Introduction to Domain-Driven Design
Introduction to Domain-Driven Design
Yoan-Alexander Grigorov
WordPress REST API ≪c違潟
WordPress REST API ≪c違潟
Hiromasa Tanaka
WebSockets with PHP: Mission impossible
WebSockets with PHP: Mission impossible
Yoan-Alexander Grigorov
snapchat powerpoint presentation.pptx
snapchat powerpoint presentation.pptx
DeepakRathore100
Snapchat Company Presentation
Snapchat Company Presentation
lilyhash
Snapchat 際際滷share Company Presentation
Snapchat 際際滷share Company Presentation
lilyhash
Snapchat: Then, Now and the Future by Ronn Torossian
Snapchat: Then, Now and the Future by Ronn Torossian
5W Public Relations/5WPR
Snapchat
Snapchat
Bianca Baker

More Related Content

Viewers also liked (17)

Psy final project
Psy final project
aswadtheman
Design project two- brief - full brie frev a
Design project two- brief - full brie frev a
aswadtheman
Architectural design studio 1 project 2 brief march 2015
Architectural design studio 1 project 2 brief march 2015
aswadtheman
SOLID design
SOLID design
Yoan-Alexander Grigorov
fin curso
Monica Martinez
comparision between IT and Information system
comparision between IT and Information system
tayyab3052
Management information systems ppt
Management information systems ppt
tbampogi
Green business
Green business
jgarciahv
Aaaaaaaaaaaaaaaaaaaaaa
Aaaaaaaaaaaaaaaaaaaaaa
aswadtheman
World Population Day
World Population Day
Akshit Garg
Ryan's Edtect2 Project
Ryan's Edtect2 Project
Ryan Paca
how information system is implement in any organization
how information system is implement in any organization
tayyab3052
What is Snapchat?
What is Snapchat?
Kelly Quirk
A brief look inside UML
A brief look inside UML
Yoan-Alexander Grigorov
Introduction to Domain-Driven Design
Introduction to Domain-Driven Design
Yoan-Alexander Grigorov
WordPress REST API ≪c違潟
WordPress REST API ≪c違潟
Hiromasa Tanaka
WebSockets with PHP: Mission impossible
WebSockets with PHP: Mission impossible
Yoan-Alexander Grigorov
Psy final project
Psy final project
aswadtheman
Design project two- brief - full brie frev a
Design project two- brief - full brie frev a
aswadtheman
Architectural design studio 1 project 2 brief march 2015
Architectural design studio 1 project 2 brief march 2015
aswadtheman
fin curso
Monica Martinez
comparision between IT and Information system
comparision between IT and Information system
tayyab3052
Management information systems ppt
Management information systems ppt
tbampogi
Green business
Green business
jgarciahv
Aaaaaaaaaaaaaaaaaaaaaa
Aaaaaaaaaaaaaaaaaaaaaa
aswadtheman
World Population Day
World Population Day
Akshit Garg
Ryan's Edtect2 Project
Ryan's Edtect2 Project
Ryan Paca
how information system is implement in any organization
how information system is implement in any organization
tayyab3052
What is Snapchat?
What is Snapchat?
Kelly Quirk
WordPress REST API ≪c違潟
WordPress REST API ≪c違潟
Hiromasa Tanaka
WebSockets with PHP: Mission impossible
WebSockets with PHP: Mission impossible
Yoan-Alexander Grigorov

Similar to What is Snapchat? (20)

snapchat powerpoint presentation.pptx
snapchat powerpoint presentation.pptx
DeepakRathore100
Snapchat Company Presentation
Snapchat Company Presentation
lilyhash
Snapchat 際際滷share Company Presentation
Snapchat 際際滷share Company Presentation
lilyhash
Snapchat: Then, Now and the Future by Ronn Torossian
Snapchat: Then, Now and the Future by Ronn Torossian
5W Public Relations/5WPR
Snapchat
Snapchat
Bianca Baker
Snapchat
Snapchat
Bianca Baker
Snapchat Statistics
Snapchat Statistics
Pratibha Vuppuluri
Statistics on Snapchat
Statistics on Snapchat
Pratibha Vuppuluri
How To Use Snapchat For Brands: Mediatel Connected Consumer Conference
How To Use Snapchat For Brands: Mediatel Connected Consumer Conference
Alex Packham
Snapchat
Snapchat
Allison Brown
Snapchat diapositivas
Snapchat diapositivas
lala2703
Snapchat
Snapchat
Joshua Yu
Unit 35 - L01
Unit 35 - L01
owenshepherd7
Snapchat for Business 2015
Snapchat for Business 2015
Chris Snider
Snapchat
Snapchat
Prashant Iyer
Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?
Fresh Digital Group
Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?
Doug Robinson
Semester Long Branding and Positioning Project
Semester Long Branding and Positioning Project
Asia Borman
How did snapchat acquire its first 1000 customers
How did snapchat acquire its first 1000 customers
Gokul259528
Snapchat - A Strategic Look
Snapchat - A Strategic Look
Saba Siddiqui
snapchat powerpoint presentation.pptx
snapchat powerpoint presentation.pptx
DeepakRathore100
Snapchat Company Presentation
Snapchat Company Presentation
lilyhash
Snapchat 際際滷share Company Presentation
Snapchat 際際滷share Company Presentation
lilyhash
Snapchat: Then, Now and the Future by Ronn Torossian
Snapchat: Then, Now and the Future by Ronn Torossian
5W Public Relations/5WPR
How To Use Snapchat For Brands: Mediatel Connected Consumer Conference
How To Use Snapchat For Brands: Mediatel Connected Consumer Conference
Alex Packham
Snapchat diapositivas
Snapchat diapositivas
lala2703
Snapchat for Business 2015
Snapchat for Business 2015
Chris Snider
Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?
Fresh Digital Group
Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?
Doug Robinson
Semester Long Branding and Positioning Project
Semester Long Branding and Positioning Project
Asia Borman
How did snapchat acquire its first 1000 customers
How did snapchat acquire its first 1000 customers
Gokul259528
Snapchat - A Strategic Look
Snapchat - A Strategic Look
Saba Siddiqui
Ad

Recently uploaded (14)

SocialBoss grow your social media presence!
SocialBoss grow your social media presence!
SocialBoss
Exploring the Child Labour and Human Security Nexus in an Armed Conflict Sett...
Exploring the Child Labour and Human Security Nexus in an Armed Conflict Sett...
AJHSSR Journal
5Data Inc: Leading Mobile App Development Company
5Data Inc: Leading Mobile App Development Company
5dataInc
Cryptomaster @mikehydes Medium Followers 21-06-25
Cryptomaster @mikehydes Medium Followers 21-06-25
Mike Hydes
The Impact of Private Port Terminal Operations on Community Welfare (A Case S...
The Impact of Private Port Terminal Operations on Community Welfare (A Case S...
AJHSSR Journal
How to Buy Linkedin Accounts Safely And Effectively_ Expert Tips.pdf
How to Buy Linkedin Accounts Safely And Effectively_ Expert Tips.pdf
https://vrtsmm.com/product/buy-verified-linkedin-accounts/
Brown Minimalist Casual Fashion Collection Presentation.pdf
Brown Minimalist Casual Fashion Collection Presentation.pdf
RealDarrah
The Supply of Specific Foodstuffs to the Military in Nigeria during the Secon...
The Supply of Specific Foodstuffs to the Military in Nigeria during the Secon...
AJHSSR Journal
Choosing the Best Social Media Marketing Agency in London: Why Social Angels ...
Choosing the Best Social Media Marketing Agency in London: Why Social Angels ...
The Social Angels Angels
Rollover offers kids wear clothing at competitive prices.
Rollover offers kids wear clothing at competitive prices.
RolloverKidsCompany1
Investigating how the customary, freehold, and leasehold land tenure systems ...
Investigating how the customary, freehold, and leasehold land tenure systems ...
AJHSSR Journal
Mike Hydes 際際滷Share Followers 21-06-25
Mike Hydes 際際滷Share Followers 21-06-25
Mike Hydes
Model of Indigenous Forest Management in the Context of Protection and Fulfil...
Model of Indigenous Forest Management in the Context of Protection and Fulfil...
AJHSSR Journal
Best Website Designing Company in Mumbai
Best Website Designing Company in Mumbai
Just for Galz
SocialBoss grow your social media presence!
SocialBoss grow your social media presence!
SocialBoss
Exploring the Child Labour and Human Security Nexus in an Armed Conflict Sett...
Exploring the Child Labour and Human Security Nexus in an Armed Conflict Sett...
AJHSSR Journal
5Data Inc: Leading Mobile App Development Company
5Data Inc: Leading Mobile App Development Company
5dataInc
Cryptomaster @mikehydes Medium Followers 21-06-25
Cryptomaster @mikehydes Medium Followers 21-06-25
Mike Hydes
The Impact of Private Port Terminal Operations on Community Welfare (A Case S...
The Impact of Private Port Terminal Operations on Community Welfare (A Case S...
AJHSSR Journal
Brown Minimalist Casual Fashion Collection Presentation.pdf
Brown Minimalist Casual Fashion Collection Presentation.pdf
RealDarrah
The Supply of Specific Foodstuffs to the Military in Nigeria during the Secon...
The Supply of Specific Foodstuffs to the Military in Nigeria during the Secon...
AJHSSR Journal
Choosing the Best Social Media Marketing Agency in London: Why Social Angels ...
Choosing the Best Social Media Marketing Agency in London: Why Social Angels ...
The Social Angels Angels
Rollover offers kids wear clothing at competitive prices.
Rollover offers kids wear clothing at competitive prices.
RolloverKidsCompany1
Investigating how the customary, freehold, and leasehold land tenure systems ...
Investigating how the customary, freehold, and leasehold land tenure systems ...
AJHSSR Journal
Mike Hydes 際際滷Share Followers 21-06-25
Mike Hydes 際際滷Share Followers 21-06-25
Mike Hydes
Model of Indigenous Forest Management in the Context of Protection and Fulfil...
Model of Indigenous Forest Management in the Context of Protection and Fulfil...
AJHSSR Journal
Best Website Designing Company in Mumbai
Best Website Designing Company in Mumbai
Just for Galz
Ad

What is Snapchat?

  • 2. What is SnapChat? Snapchat was created in 2011 and was originally called Picaboo Evan Spiegel, co-founder and CEO, and Bobby Murphy, co-founder Photo messaging app with self destructible capability 400 million snaps sent every day (Ang, 2014)
  • 3. Who uses Snapchat? More than two thirds of all Snapchat users are under 25 and most are women (Rayman, 2014) 30 million active users (Shontell, 2013) Known as the sexting app (Gross, 2013)
  • 4. Means of Communication One Way (Traditional) Two Way (Converstaion) Information/Consum ption Connectivity/Entertai nment Communication Type CommunicationNeed
  • 5. What is the future of Snapchat? Not currently making money CEO looking into incorporating ads into the app Raised $60 million in the summer of 2013 valuing the company at $800 million Facebook has offered to buy the app
  • 6. Sources Ang, Sarah. "11 Things You Didn't Know About Snapchat's Founders." Mashable. N.p., 13 Feb. 2014. Google. Web. 18 June 2014. deHahn, Patrick. "Snapchat has a bright (and long) future." CNN Money. N.p., 25 Oct. 2013. Google. Web. 18 June 2014. Gross, Doug. "Snapchat: Sexting tool, or the next Instagram?." CNN. N.p., 10 Jan. 2013. Google. Web. 18 June 2014. Rayman, Noah. "This Chart Explains Why Youre Not on Snapchat." Time. N.p., 4 Apr. 2014. Google. Web. 18 June 2014. Shontell, Alyson. "The Truth About Snapchat's Active Users (The Numbers The Company Doesn't Want You To See)." Business Insider. N.p., 9 Dec. 2013. Google. Web. 18 June 2014.