Snapchat and Your Publication Staff
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This presentation covers tips for publication staffs who are using Snapchat in the newsroom. It gives some reasons to be using the medium and best practices. It was presented by Aaron Manfull at the 2015 Fall JEA/NSPA National High School Journalism Convention in Orlando, Florida.
Snapchat and Your Publication Staff
- 1. SNAPCHAT Aaron Manfull s. aaronmanfull t. @manfull Director of Student Media Francis Howell North High School Director Media Now STL Student Journalism and Media Literacy Fromm, Hall & Manfull
- 4. 意堰掘鰻
- 8. INCREDIBLY EASY TAKE A PICTURE OR VIDEO. ADD SOME TEXT.
- 9. INCREDIBLY EASY TAKE A PICTURE OR VIDEO. ADD SOME TEXT.
- 10. INCREDIBLY EASY TAKE A PICTURE OR VIDEO. ADD SOME TEXT.
- 11. INCREDIBLY EASY TAKE A PICTURE OR VIDEO.
- 17. DATA
- 18. FUN
- 19. FUN
- 20. FUN
- 21. FUN
- 22. DISCOVER
- 24. 1. TELL STORIES To reach your audience in a relevant way.
- 25. 1. TELL STORIES To reach your audience in a relevant way. @newyorkermag
- 26. 1. TELL STORIES Dip into your archives. @washingtonpost
- 27. 1. TELL STORIES Open. Provide context. Close it out. @washingtonpost
- 28. 1. TELL STORIES Tell the story of a sporting event. @washingtonpost
- 29. 1. TELL STORIES Provide context and give important and timely score updates. @whitneydetails
- 33. 2. CREATE A GEOFILTER snapchat.com/geofilters 5 Tips For Creating Geofilters 1. All Graphics Must Be 100% Original 2. No logos or trademarks 3. No photos or hashtags 4. Dont cover too much of the screen 5. Make it something people will want to use
- 35. 3. CREATE GOOD CONTENT 1. Tell a story. Make sure you have a beginning, middle and end. This can all be done in one slide, one video or a series. 2. Make each snap count. Every one should have a purpose. 3. Work to keep stories around 90 seconds or less. 4. Dont follow people back. 5. Avoid mixing horizontal and vertical Snaps. 6. Dont assume your audience knows what youre talking about. 7. If youre going to cover a ballgame, cover the entire game. 8. Finish one story completely before you start the next. Dont mix stories together. 9. Dont just talk about school, become a part of the larger conversation going on (ie. New movies, iOS update, Twitter changes, etc.) 10. Be creative. 10 Tips for Creating Good Content
- 36. 4. FOLLOW AND STUDY 1. nowthisnews 2. newyorkermag 3. thenytimes 4. therealverge 5. shonduras 6. fallontonight 7. whitneyupdate 8. thelittlehawk 9. nprnews 10. tacobell 10 Accounts to follow
- 38. 6. HAVE SOME FUN
- 39. CHEAT SHEET http://goo.gl/TXCM6r Aaron Manfull s. aaronmanfull t. @manfull Director of Student Media Francis Howell North High School Director Media Now STL Student Journalism and Media Literacy Fromm, Hall & Manfull
Editor's Notes
- #4: 2 (3 things) inappropriate photos, messages, photos with messgaes, disappears
- #5: Then I heard the Washington Post was in that arena. Saw they were sharing - this and this and this (examples)
- #7: For my branding @manfull for twitter and then do yellow snap icon with aaronmanfull
- #12: NOTE FOR KATE: Make move play when this slide comes up
- #18: Whos read it, Whos taken a screen shot
- #24: Do you want to add Storytelling that connects directly with your audience? just wondering if you need to share why storytelling with this instead of others.
- #25: Do you want to add Storytelling that connects directly with your audience? just wondering if you need to share why storytelling with this instead of others.
- #26: NOTE TO KATE: This is a video I would like playing when the slide comes up
- #40: Shows them how to do things; what the buttons mean; make a story, follow people, etc.