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Liv-Jorunn H?ker Ottesen
Head of digital development, Sunnm?rsposten
@livhaker
Why I care about online design
Snds 2015 - pushing for better visual storytelling
133 years old
?lesund
25.000 copies,
six days a week
25 municipalities
30 people in the newsroom
smp.no
barkpost.com
Snds 2015 - pushing for better visual storytelling
Snds 2015 - pushing for better visual storytelling
–Johnny Appleseed
“Type a quote here.”
woodgatesview.com
heyyouguys.info
Snds 2015 - pushing for better visual storytelling
Snds 2015 - pushing for better visual storytelling
2013
Snds 2015 - pushing for better visual storytelling
#ddj!
Snds 2015 - pushing for better visual storytelling
22
Snds 2015 - pushing for better visual storytelling
24
Snds 2015 - pushing for better visual storytelling
Snds 2015 - pushing for better visual storytelling
Snds 2015 - pushing for better visual storytelling
Snds 2015 - pushing for better visual storytelling
Snds 2015 - pushing for better visual storytelling
Standardised a tool
Snds 2015 - pushing for better visual storytelling
Your audience don’t care
how it’s done - as long as it works.
Other newsrooms success online
Journalist + designer + developer
The story about Odin
VG
Silkeveiene
Adresseavisen
D?dskampen i Barentshavet
VG
ONA15
Los Angeles
The Baltimore Sun
Winner ONA awards 2015
Kera News
Winner ONA awards 2015
The tools are here
</html>
3 take aways from ONA15
1. Think product
Snds 2015 - pushing for better visual storytelling
2. New technology
Snds 2015 - pushing for better visual storytelling
19% pad
40% desktop
42% mobile
Audience at smp.no,
average - 2014-2015
19% pad
40% desktop
42% mobile
2015
+ Glasses
+ watches
+ wearables
+ hologram
+ robots
2017?
Amy Webb (@webmedia)
Digital Media Futurist
– Virtual Reality, Augmented Reality, 360
footage
and film, 3D TV, drones, robots, holograms…
3. New content
Immersive Journalism
Nonny de la Pe?a (@ImmersiveJourno)
Godmother of Immersive Journalism
– The technology is fascinating and
feels like magic right now, but…
…you are the storytellers!
Are you up for the challenge?
Snds 2015 - pushing for better visual storytelling

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Snds 2015 - pushing for better visual storytelling