ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
Snickers Real World Project
Whole FoodsWalmart
BilingualBulkPrice, Price, Price!DealsBig Carts
Promotional items, like these end of aisle displays, are important & prominent at Walmart. They capture customers before they even have to consider the options. PRICE IS EVERYTHING.
HEALTH & NUTRITIONare NOT a priority
real consumers shopat Walmart
There was no common demographic at Walmart
The parking lot
They don¡¯t care about their health¡­
People buy what their kids want.
The candy aisle was hugeand divided into sections
BULK!
Cover all of the micro-categories
bite-SIZED
In general, they were Deal-Driven also
BANGFORYOURBUCK
curious butloyal
calm  consumers¡¯ ¡°candy guilt¡±
they need an extra push
nostalgia
FINAL IMPLICATONS

More Related Content

Snickers Real World Project