Snowball is a project to make the Lillehammer region Europe's most complete for winter sports and experiences by 2020. The objectives are to double members' revenue, with two-thirds of growth from international visitors, and increase bednights by 2 million, including 1 million commercial. Snowball will work with regional partners on market and sales, product development, sustainable development, sports venue development, and cluster development to achieve these goals.
2. Snowball junction box
health culture sport - media
Tourism
and
experiences
3. Vision: Europe卒s most complete region
for experiences and winter sport.
Objectives - 2020
Double the members revenue
- 2/3 of the growth will come from international visitors
- Increase bednights with 2 million (1 million commercial)
Fjell Norge Innovasjon Norge Tour operators
Lillehammer Turist & members
Snowball
Market and Product- Sustainable Sport and Cluster
sales development development venue dev. development
Lillehammer Kunnskapspark NINA, stlandsforsking, HIL
NTG, idretten,
Regionr奪dene Kommunene IN / Oppland fk
3 N脱ringsliv, andre