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Snow Crystal Approach Project Management in changing Environment 
Istvan Fekete 
(fekete.istvan.pic@gmail.com) 
Nokia 2011
We have to navigate us in rapidly changing business environment 
Picture Source: www.SnowCrystals.com 
We have to create clarityand solid structureto deliver results 
BUT 
The business environment is rapidly changing 
Projects are inter-linked 
Projects may meltdown 
Projects may be merged 
We have to re-allocate the resourcesfor the best results
How to create solid structures from clouds of needs and ideas? 
Core 
Solid structure 
Crystallizationcenter 
Stability(melted last) 
Branches 
Solid structure 
Linksto others/environment 
Elasticity (melted first) 
Cloud 
Changing, demanding environment 
Sourceof ideas and solutions 
Vibratingecosystem 
Core 
Branch 
Cloud 
projects, processes, solutions, teams, needs, etc 
Picture Source: www.SnowCrystals.com
Right balance among core and branches creates stability and adaptability 
Closedproject, solution, team. Resistant to change. Non-permeable boundaries 
Balancedproject, solution, team. Open to change. Semi-permeable boundaries 
Fragileproject, solution, team. Unstable in change. Permeable boundaries 
no Core 
no Branches 
Picture Source: www.SnowCrystals.com
How to create clarity in needs? 
Common 
Cloud of Needs 
Perceived 
Real 
Relevant 
Specific 
1 
a 
1.Helpyour customer to distinguishtheir real needs and perceived needs 
a.Perceivedneeds also drive(local) stakeholders to the wrongdirection 
b.Clarity in realneeds does notmean coveringallof them 
2.Agreewith your customer on what is relevant and what is not 
a.Relevantneeds make the difference 
b.Irrelevantdoes notmean out-of-scope 
3.Agree withall teamsthrough facilitated iterationson common and specific needs 
a.Commonis covered by global standard 
b.Specificis covered either by modular optionor local specific solutions 
4.And iterateamong steps 1, 2, 3 too! 
Irrelevant 
b 
2 
3 
a 
b 
b 
It is not: Give me your spec! I know what you need. 
a 
Iterate 
Picture Source: www.SnowCrystals.com
How to cover all relevant needs both by physical and digital solutions? 
Physical 
Digital 
Global Standard 
Modular Options 
Local Specific 
1.Global Standard Solution covers the agreed Common Needs-it is mandatoryeverywhere-it is supported24*7 
a.Same physicalprocess everywhere 
b.Same IT system/tooleverywhere 
2.Modular Optionscover more general Specific Needs and are: -developedgloballyand-choosenlocally 
a.Physicalprocess may look different but in-line with chosen option (standard) 
b.IT system/tool settingmay be different but in line with chosen option (standard) 
3.Local Specific solutionsare notto be: -supported by global development-in contradictionwith standard processes 
a 
a 
a 
b 
b 
b 
1 
2 
3 
Freedom within the set frames 
Picture Source: www.SnowCrystals.com
How to drive development, nurture innovation and channel them into structured value creation ? 
Physical 
Digital 
a 
a 
a 
b 
b 
b 
Copy-Paste, OTS 
Smart Copy, Customization 
Innovation 
1.Take existing solution with pride as it is 
a.Copy-paste physical process 
b.Buy off-the-shelf IT system/tool 
2.Adjust existing solution to our need 
a.Smart copy-paste physical process 
b.Customize bought IT system/tool 
3.Innovation is inspiring, risky, unpredictable development what maychange the game, or maynot-Do/inspireit where it makes sense-Kill it if goes to dead end-Global developments-Local Specific Solutions 
3 
2 
1 
Freedom within the set frames 
Picture Source: www.SnowCrystals.com
How to influence the world around me to drive success? 
Formal 
Semi-Formal 
Higher Level 
Same Level 
Lower Level 
1.-Business Owner, -SG Members-My boss 
2.-Project Team Members, -Suppliers, -Local Manager affected by my project 
3.-Local Employee affected by my project 
4.-Other Director 
5.-Other local Manager -Other Project Manager 
6.-Other local Employee who may help or being opinion leader 
1 
2 
3 
4 
5 
6 
If I am a Project Leader 
Exploit the semi-formal ecosystems as well! 
Picture Source: www.SnowCrystals.com
How to create more impact with less costs? 
Other Projects There 
Semi-formal Eco-systems There 
1.No blitz-visits, especially to other continent-have 3-4 days there 
2.Be the ambassador/trusteeof otherrunning projectsthere-be on other projects sessions too 
3.Go and seethe real processes on the shop-floor (gemba) -see/feel the inter-dependences 
4.Meetyour formal stake holders-ask them about their view 
5.Winstake holders in semi-formal ecosystem to help you 
6.Huntfor brilliant ideasto be nurtured, to be copied 
7.Understandany new, relevant needs(changing environment) 
Me, There 
Formal Stake Holders There 
Real Processes There 
New Needs 
New Ideas 
7 
4 
2 
6 
5 
3 
1 
More synergetic cyclical interactions 
Picture Source: www.SnowCrystals.com

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SnowCrystalApproach-FeketeIstvanPic

  • 1. Snow Crystal Approach Project Management in changing Environment Istvan Fekete (fekete.istvan.pic@gmail.com) Nokia 2011
  • 2. We have to navigate us in rapidly changing business environment Picture Source: www.SnowCrystals.com We have to create clarityand solid structureto deliver results BUT The business environment is rapidly changing Projects are inter-linked Projects may meltdown Projects may be merged We have to re-allocate the resourcesfor the best results
  • 3. How to create solid structures from clouds of needs and ideas? Core Solid structure Crystallizationcenter Stability(melted last) Branches Solid structure Linksto others/environment Elasticity (melted first) Cloud Changing, demanding environment Sourceof ideas and solutions Vibratingecosystem Core Branch Cloud projects, processes, solutions, teams, needs, etc Picture Source: www.SnowCrystals.com
  • 4. Right balance among core and branches creates stability and adaptability Closedproject, solution, team. Resistant to change. Non-permeable boundaries Balancedproject, solution, team. Open to change. Semi-permeable boundaries Fragileproject, solution, team. Unstable in change. Permeable boundaries no Core no Branches Picture Source: www.SnowCrystals.com
  • 5. How to create clarity in needs? Common Cloud of Needs Perceived Real Relevant Specific 1 a 1.Helpyour customer to distinguishtheir real needs and perceived needs a.Perceivedneeds also drive(local) stakeholders to the wrongdirection b.Clarity in realneeds does notmean coveringallof them 2.Agreewith your customer on what is relevant and what is not a.Relevantneeds make the difference b.Irrelevantdoes notmean out-of-scope 3.Agree withall teamsthrough facilitated iterationson common and specific needs a.Commonis covered by global standard b.Specificis covered either by modular optionor local specific solutions 4.And iterateamong steps 1, 2, 3 too! Irrelevant b 2 3 a b b It is not: Give me your spec! I know what you need. a Iterate Picture Source: www.SnowCrystals.com
  • 6. How to cover all relevant needs both by physical and digital solutions? Physical Digital Global Standard Modular Options Local Specific 1.Global Standard Solution covers the agreed Common Needs-it is mandatoryeverywhere-it is supported24*7 a.Same physicalprocess everywhere b.Same IT system/tooleverywhere 2.Modular Optionscover more general Specific Needs and are: -developedgloballyand-choosenlocally a.Physicalprocess may look different but in-line with chosen option (standard) b.IT system/tool settingmay be different but in line with chosen option (standard) 3.Local Specific solutionsare notto be: -supported by global development-in contradictionwith standard processes a a a b b b 1 2 3 Freedom within the set frames Picture Source: www.SnowCrystals.com
  • 7. How to drive development, nurture innovation and channel them into structured value creation ? Physical Digital a a a b b b Copy-Paste, OTS Smart Copy, Customization Innovation 1.Take existing solution with pride as it is a.Copy-paste physical process b.Buy off-the-shelf IT system/tool 2.Adjust existing solution to our need a.Smart copy-paste physical process b.Customize bought IT system/tool 3.Innovation is inspiring, risky, unpredictable development what maychange the game, or maynot-Do/inspireit where it makes sense-Kill it if goes to dead end-Global developments-Local Specific Solutions 3 2 1 Freedom within the set frames Picture Source: www.SnowCrystals.com
  • 8. How to influence the world around me to drive success? Formal Semi-Formal Higher Level Same Level Lower Level 1.-Business Owner, -SG Members-My boss 2.-Project Team Members, -Suppliers, -Local Manager affected by my project 3.-Local Employee affected by my project 4.-Other Director 5.-Other local Manager -Other Project Manager 6.-Other local Employee who may help or being opinion leader 1 2 3 4 5 6 If I am a Project Leader Exploit the semi-formal ecosystems as well! Picture Source: www.SnowCrystals.com
  • 9. How to create more impact with less costs? Other Projects There Semi-formal Eco-systems There 1.No blitz-visits, especially to other continent-have 3-4 days there 2.Be the ambassador/trusteeof otherrunning projectsthere-be on other projects sessions too 3.Go and seethe real processes on the shop-floor (gemba) -see/feel the inter-dependences 4.Meetyour formal stake holders-ask them about their view 5.Winstake holders in semi-formal ecosystem to help you 6.Huntfor brilliant ideasto be nurtured, to be copied 7.Understandany new, relevant needs(changing environment) Me, There Formal Stake Holders There Real Processes There New Needs New Ideas 7 4 2 6 5 3 1 More synergetic cyclical interactions Picture Source: www.SnowCrystals.com