The document discusses how social networking systems can be used to promote a human resources (HHRR) website. It identifies several ways social networks can generate traffic and candidates, improve the company brand, and foster customer loyalty for a HHRR website. Specifically, it suggests using social networks to import professional profiles, create video tutorials and share success stories, network with professionals in the field, and gather feedback from job candidates and customers. Overall, the document concludes that over 80% of social networks can help effectively promote a HHRR website.
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Sns
1. Presented by: Iv叩n Sala
Social Networking Systems
to promote a HHRR website
3. Social Networking tools to promote a HHRR website
Yes No
Social Networks by
Professionals and
Activists
- Generate traffic of candidates to the website
- Improve brand image by creating and belonging to HR communities
- Foster costumer loyalty with group updates (members and info)
- Import professional profiles (from other websites)
- Direct:
These communities can help finding contractors (Outsourced personal to
develope tech projects)
- Not direct:
Contractors can solve technical difficulties at any stage of the project:
development, implementation, maintenance, backup, hosting, etc
I consider these cannot be helpful
How does a HHRR Website take advantage from SNS?
4. Yes No
Social Networks
by Contents
- Tutotial videos (from the website)
- Acquiring candidates and clients by taping success cases:
* Candidates who have been hired
* Employers who have hired candidates
- Create brand image with videos on security, law, process, quality, efficiency,
etc.
Allows to save and share links on different categories (tags) with employees, clients
and candidates:
- Related news on the sector
- News about our company (Newsletters)
- News about competitors
- Market open search (by sector, discipline)
Social Networking tools to promote a HHRR website
I consider these cannot be helpful
How does a HHRR Website take advantage from SNS?
5. Yes No
Social Networks
by Fans
Yes No
I consider these cannot be helpful
- Blogs for websites technical instructions (tutorial)
- Blogs for websites operations (tutorial)
- Generating traffic due to the information on the blogs:
* Solving enquiries on the sector
* Updated info on the sector
- Private blogs between candidate and the companys consultants
- Private blogs between clients and companys consultants
- Follow up of issues y opinions
- Ranking of suppliers made by clients
Social Networking tools to promote a HHRR website
How does a HHRR Website take advantage from SNS?
6. Yes No
Social Networks Websites (non segmented)
etc
Social Networking tools to promote a HHRR website
- Generate traffic to the website
* With tailored promotions for candidates / clients
* Networking
* Share information, news, events
* Create communities
- Gather feedback from the market
- Hold and promote events
- Improve services to clients, candidates, employees and employers
-TWITTER
- Follow and be followed by people who share common interests
How does a HHRR Website take advantage from SNS?
7. Yes No
Virtual worlds & life e-learning
Content Management Systems (CMS)
Yes No
Yes No
- CMS manage great deal off content in different ways.
- It provides a big blog-like capability, group organization and many other
content-related features such as mashups.
- It is ideal for networking sites.
Social Networking tools to promote a HHRR website
- On line education
- Meeting long distance
- Allows to create virtual spaces: collaborate, improve relationships, etc.
WIKIS
- Create stronger relationships, efficiency, insight and effectiveness
- Help you to collate, collaborate and share information
- Team problem solving
- Continuous feedback for groups of interest
- Knowledge flowing through your organization
- Encourage other people to use other peoples information
How does a HHRR Website take advantage from SNS?
8. Are SNS helpful to promote a HHRR
website?
Social Networking tools to promote a HHRR website
Yes. They are.
Mote than 80%