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SNS Analysis
    yu zeniya
Outline
1, Base Date of Service

     2,

          3,mobile

     4, Application

5,        SNS

6,                    SNS
1, Base Date of Service
        User, Sales, Characteristics
Founded: 
February 1, 2004                                                  Founded: 
August 1, 2003                                          2004   2

         1, User       2           (            1 )                                      1, User:          2                             1, User: 1683
                  50           1                                                         2,        :       530        (                  )      51         3
                           1                                              120            3, MYSPACE                       8325                       1                               25
                                                     900       PV                        4,                                                                             154   PV
         2,                500              (                         )                                                                        111       PC42
         3, facebook                   (5                  )                                                                             2,          120            (       104 ,     8   )
         4,                                                                                                                              3,                (20                  )




                                   2006     4                                                              2004   2                                            March 2006

1, User: 1300                                                                   1, User: 1000                                                   1, User:          3700
         (10 40       , 20       40 , 30                       20    )               (10 27 , 20 37            , 30       24    , 40    12 )             52                    75%   "
                                                                                2,            : 112
2,            : 196
                                                                                     (           25    ,                       15   ,
     (           28    ,                        25    ,             47 )
                                                                                                 16    ,              41 )
3,                         100
                                                                                3, Mixi
Firendster
Facebook
           QQ
Myspace
           mixi
Bebo
           Cyworld
Hi5
           V Kantakte
Orkut
           Maktob
厂苍蝉比较
2,
               SNS
     ※   SNS
厂苍蝉比较
厂苍蝉比较
厂苍蝉比较
厂苍蝉比较
=
                     BUT
     →



                 =                +




                 =                +         +

PC   mixi


                           GREE       PC   GREE


            57
3,mobile
SNS   PC



mixi   PV




            Q          SNS
GREE   100   PV   --mixi
MySpace   Facebook
                             (10/6 ABI Research)




            SNS         46
   7   MySpace   Facebook
4, Application
Facebook vs MySpace




         Facebook Application!!
Facebook Application!!
                          Win-Win-Win
      SNS             SNS           Application


SNS         …



SNS          …
                SNS

                       …
                                             SNS
Facebook Application!!




                http://japan.internet.com/vi/img/article/busnews/20090528looops2l.jpg
Facebook Application!!
Facebook    TOP50               152
Facebook Application!!
 Now…Application                      (   500            )
      …Application
     1,
Facebook     375


                                  4   8000
                               Facebook          $18M        1800



     2,                                   Pay With Facebook


                           Facebook


                                  Facebook
          ※Facebook        5                        10              5000
mixi Application                                      (   )
1,                       8                   2
     ※
         mixi                                      OK

2,                           1          PV              0.01


                                                        0.02   0.03




3,              …mixi
                                             100

                  mixi                               120
                  (              mixi            )
Open Social Facebook vs Google
(                         )
■ 1
 SNS
                                                                         ……


■ 2                                   BGM Web
                            iTunes Store      OpenSocial
 iTunes Store                   SNS
                                                       1     SNS               SNS


■ 3
                                                                                         SNS


■ 4
                      SNS                                            SNS


■ 5
                                      SNS
                SNS                         SNS   ID             1    SNS ID         1
                                                           SNS                 SNS
SNS
5,Twitter
Twitter   3700
Twitter
5   10   15   20


                   2
                       Stone
Twitter
              witter                      -      10
     1,
     2,
     3,                           Twitter
     4, Freemium
                       1


     5,
          Twitter                     (           )
     6,                           Twitter


     7, Twitter API        Firehose


     8,
          Twitter
     9, Twitter
                                Twitter


     10,
                                      Facebook
Twitter                               DELL
          Twitter   Twitter      300

Twitter                       Dell.com/outlet
                                        300


                              Twitter
      GOOD!?
Twitter          mixi Facebook



       Twitter


     Twitter              Twitter




     Twitter
5,   SNS
Mixi           6
       MySpace 95   Facebook 100

1,             …    SNS
2,     …
3,         …
6,   SNS
au    SNS                 100




2006 1   27
au




                               30       --
                    35



               35
                          13                  7
                    6      4        2

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厂苍蝉比较

  • 1. SNS Analysis yu zeniya
  • 2. Outline 1, Base Date of Service 2, 3,mobile 4, Application 5, SNS 6, SNS
  • 3. 1, Base Date of Service User, Sales, Characteristics
  • 4. Founded: February 1, 2004 Founded: August 1, 2003 2004 2 1, User 2 ( 1 ) 1, User: 2 1, User: 1683 50 1 2, : 530 ( ) 51 3 1 120 3, MYSPACE 8325 1 25 900 PV 4, 154 PV 2, 500 ( ) 111 PC42 3, facebook (5 ) 2, 120 ( 104 , 8 ) 4, 3, (20 ) 2006 4 2004 2 March 2006 1, User: 1300 1, User: 1000 1, User: 3700 (10 40 , 20 40 , 30 20 ) (10 27 , 20 37 , 30 24 , 40 12 ) 52 75% " 2, : 112 2, : 196 ( 25 , 15 , ( 28 , 25 , 47 ) 16 , 41 ) 3, 100 3, Mixi
  • 5. Firendster Facebook QQ Myspace mixi Bebo Cyworld Hi5 V Kantakte Orkut Maktob
  • 7. 2, SNS ※ SNS
  • 12. = BUT → = + = + + PC mixi GREE PC GREE 57
  • 14. SNS PC mixi PV Q SNS
  • 15. GREE 100 PV --mixi
  • 16. MySpace Facebook (10/6 ABI Research) SNS 46 7 MySpace Facebook
  • 18. Facebook vs MySpace Facebook Application!!
  • 19. Facebook Application!! Win-Win-Win SNS SNS Application SNS … SNS … SNS … SNS
  • 20. Facebook Application!! http://japan.internet.com/vi/img/article/busnews/20090528looops2l.jpg
  • 22. Facebook Application!! Now…Application ( 500 ) …Application 1, Facebook 375 4 8000 Facebook $18M 1800 2, Pay With Facebook Facebook Facebook ※Facebook 5 10 5000
  • 23. mixi Application ( ) 1, 8 2 ※ mixi OK 2, 1 PV 0.01 0.02 0.03 3, …mixi 100 mixi 120 ( mixi )
  • 24. Open Social Facebook vs Google
  • 25. ( ) ■ 1 SNS …… ■ 2 BGM Web iTunes Store OpenSocial iTunes Store SNS 1 SNS SNS ■ 3 SNS ■ 4 SNS SNS ■ 5 SNS SNS SNS ID 1 SNS ID 1 SNS SNS SNS
  • 27. Twitter 3700
  • 28. Twitter 5 10 15 20 2 Stone
  • 29. Twitter witter - 10 1, 2, 3, Twitter 4, Freemium 1 5, Twitter ( ) 6, Twitter 7, Twitter API Firehose 8, Twitter 9, Twitter Twitter 10, Facebook
  • 30. Twitter DELL Twitter Twitter 300 Twitter Dell.com/outlet 300 Twitter GOOD!?
  • 31. Twitter mixi Facebook Twitter Twitter Twitter Twitter
  • 32. 5, SNS
  • 33. Mixi 6 MySpace 95 Facebook 100 1, … SNS 2, … 3, …
  • 34. 6, SNS
  • 35. au SNS 100 2006 1 27 au 30 -- 35 35 13 7 6 4 2