SoCast SRM - Radio and Social Media - the "New Normal"
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Media presented at hivio 2013 (http://hivio.com), the radio ideas festival. From SoCast SRM (http://www.socastsrm.com) COO Sandy Hurst.
SoCast SRM - Radio and Social Media - the "New Normal"
- 1. 03/09/2013 Presented for: Radio and Social: The New Normal
- 2. Crisitunity Friend or foe? Competitor or companion? Cost or revenue center? Engagement or sales? Crisis or opportunity for broadcasting?
- 4. Social Trumps Search Based on traffic statistics from over 200 major media properties, (including Time, Huffington Post, Rolling Stone, Sports Illustrated) overall social media traffic to publishers, even Facebook traffic by itself amounts to more than Google search traffic for quite a while now, 3 months in a row. -Buzzfeed
- 6. Audience uses Mobile for Social
- 7. The Opportunity for Radio
- 8. 1. Your Audience has an Audience
- 10. 3. Consistent Brand Exposure
- 11. 4. Talk WITH your Audience
- 12. So whats the problem?
- 14. Actionable Ideas for Radio in Social (that work)
- 15. 1. Leverage Social for Content Import and export content TO and FROM social
- 18. 2. Bake Social into Digital Properties Socially enable all of your online content
- 19. 862 entrants in 48 hours 8,168 new fans in 5 days
- 21. 3. Evaluate Trends in Social Data
- 24. Experts in digital technology and social media solutions for broadcast entertainment 410 ADELAIDE ST WEST, #200 TORONTO, ON M5V 1S8 PHONE: (416) 635-6678 EMAIL: INFO@SOCASTSRM.COM
Editor's Notes
- Own your brand in social media, dont let others define who you are in this space Need a presence Not just for content, but for customer relations / audience relationsWebsite and social are not content dumping grounds
- Who remembers what one of these is?