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So it goes: design as translation

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Bruno Lorenz

This document discusses design as a process of translation. It argues that designers act as translators and interpreters of unstructured social needs, contextualizing and adapting them into artifacts. Design involves mediating between source contents and end users. The process requires textualizing unstructured entities and interpreting them to construct artifacts that translate and answer the original questions or signs. Design is proposed as a form of translation that establishes meaning through aesthetic, interpretive, affective and performative dimensions.

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ME. BRUNO LORENZ ¨C SET¡¯20 Coisas da vida / ? assim mesmo. Designcomotradu??o
So it goes: design as translation
So it goes: design as translation
SO IT GOES.
So it goes: design as translation
PYM (2017) Traduzir como¡°dizer depois¡±.
sourcetext(ST)?? targettext(TT) tradu??o textual
sourcetext(ST)?? targettext(TT) tradu??o textual EXPLICAR ADAPTAR SIMPLIFICAR IGNORAR
canthedesignactivity,intendedasan inventiveandproject-makingactivity, alsobeviewedasaformoftranslation?
entidadesdesestruturadas contextosabertos incertezaeincoer¨ºncia No design ?? artefato
Design[er]generallyactslikeatranslator andinterpreterofsocialneedsthat previouslyexistedasunstructured,non- textual,open-endedentities[¡­]
designstandsasan elementofmediation andaccessbetweena setofcontentsanda user/reader
entidadesdesestruturadas contextosabertos incertezaeincoer¨ºncia No design ?? artefato
HTTPS://YOUTU.BE/GHN5V3NJ9KO
HTTPS://EDITION.CNN.COM/2020/06/19/US/THE-LAST-OF-US-PART-II-ACCESSIBILITY-OPTIONS-BLIND-GAMER-TRND/INDEX.HTML
FALSE-FLAG.ORG/EMILIE-GOSSIAUX/
HTTPS://WWW.WNYCSTUDIOS.ORG/PODCASTS/RADIOLAB/EPISODES/TRANSLATION
THAT THE LITTLE PIECE OF TITANIUM WAS FILLED WITH THOUSANDS OF ELECTRODES. AND WHAT WAS GONNA HAPPEN IS THAT THE CAMERA WAS GONNA CONVERT IMAGES INTO PATTERNS OF ELECTRICITY ON THAT LITTLE SQUARE.
AND THAT FOR EMILIE IS WHAT IT'S LIKE TO TRANSLATE THE CITY WITH YOUR TONGUE. NEW YORK CITY BECOMES THIS HAZY SEA OF WALKING FISH THAT MAKE THEIR WAY ALONG IN THE SUNSHINE.
So it goes: design as translation
entidadesdesestruturadas contextosabertos incertezaeincoer¨ºncia No design ?? artefato EST?TICA INTERPRETATIVA AFETIVA PERFORMATIVA
So it goes: design as translation
So it goes: design as translation
Ectogenesis [...] an artificial womb would free ¡°women from the tyranny of their reproductive biology.¡± HTTP://WWW.BILLIEREHWALD.COM/AVAECTOGENESIS
HTTPS://WWW.DESIGNTRANSLATIONS.COM/
So it goes: design as translation
TheToaster Project(2020) HCD DA ONDE?
Constru??o coletiva de futuros desej¨¢veis
ZINGALE (2016) (ii) in order to act effectively as a translation, the design¡¯s interpretation process requires a first interpretative step: the textualisation of the unstructured entity from which the process originates.
ZINGALE (2016) (i) the designer acts like a [social] translator since he conceives his activity as an interpretation process where he is able to infer a question from another question, a sign from another sign, until he constructs an artefact-text translating the entire process and is able to answer all the questions;
Soitgoes.

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So it goes: design as translation