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Shravan.. a month of festivals….. month of
happiness, month of celebration
The meaning of ‘Shravana’ ‘listening to the
names of God’. It is considered the ‘birth star’
of Saraswati

Shravan Mahina, or Sawan Mas, in the Hindi calendar is
dedicated to Lord Shiva. Special prayers and rituals are
performed in Lord Shiva temples and in sacred places
associated with Siva.

There are so many festivals celebrated in the month of shravan in the whole India.
Eg- Naag panchmi
Raksha Bandhan
Gopalkala
Onam
Jhulan jatra and many more…….

NAAG PANCHMI
Nag-Panchami is an important all-India festival and is celebrated on the
fifth day of the moonlit-fortnight in the month of Shravan.
Hindus deify snakes and regard them with veneration. This may be due to
their association with the Gods. Shesha or Ananta, the thousand hooded
king of serpents forms the couch for Lord Vishnu. The King of serpents
Vasuki adorns the neck of Lord Shiva forming a crest over the Lord.
This is the time when serpents invariably come out of their holes that get
inundated with rain-water to seek shelter in gardens and many times in
houses.
People offer sweets and milk to the snake deity and the day is celebrated
with folk dances and songs, especially in the countryside.

RAKSHA BANDHAN
• "Raksha" means protection, "bandhan" means bound or binding.
• Rakshabandhan or Rakhi which is celebrated on a full moon day in the
month of Shravan (August) is a day when brothers and sisters reaffirm
their bonds of affection.
• Sisters tie colorful threads or rakhis on their brother's wrists. The
brothers in turn promise to protect their sisters and give them gifts.
Around mid-August, on Shravan Purnima, Hindus all over celebrate
Raksha Bandhan. "Raksha" means protection, "bandhan" means bound or
binding.
• Rakshabandhan if taken in true sense has a much broader
perspective; the festival encompasses true sense of peace and
brotherhood. The values propagated by the occasion if
inculcated by all human beings can bring the much-needed relief
from the ongoing violence and mistrust.

DAHI KALA
• Krishna Janmashtami falls on the eighth day of Shravana. It is the
birth (Janma) anniversary of Lord Krishna and an important
festival for followers of Vishnu.
• On Janmashtami, devotees keep a strict fast. This is broken only at
midnight, the time of Krishna’s birth.
• . Krishna was very fond of curds and homemade butter; hence, this
day is also called Dahi-Kala.
• On this day, in some parts of India, especially Maharashtra, youth
celebrate it by breaking clay pots called `Dahi-Handi`.
• These pots are filled with curd and butter and rice flakes and are
suspended high above the ground. Young men and children form
human pyramid to reach the pot and break it. At some places, the
pots contain silver coins, which are then equally distributed.

Onam is one of the most significant harvest festivals of Kerala and is an
attraction for thousands of people outside and within the state.
 All the activities during this season are centered on worshipping, music,
dance, sports, boat races and good food.

Onam is a harvest festival and celebrates the reward of nature after a year of
hard work. The merry making of the festival includes an elaborate procession of
Trichur and amusing boat races on River Pampa.
Women dress up in heavy jewelry and new saris and make complx and detailed
designs of “rangolis” and “pookkalam”(with flowers) in front of their homes.
The people in Kerala arrange for this festival by cleaning up their houses and
decorating them. On the occasion of Onam, everybody in the family wears new
clothes. Delicious sweets and dishes are prepared and served on the banana leaf
“Vallamkali” or a great boat race is an attractive feature of this festival. In this
game hundreds of men row the boats to the beat of drums and cymbals. An
interesting thing to note is that above each boat there is a scarlet silk umbrella and
gold coins are hung from the umbrella. This event is extremely popular with various
boats competing with each other in order to win the race.
Onam is celebrated not only by Hindus but also by Christians and Muslims. It is one
such festival that unites all the people regardless of race and religion

Media relevance

Now a days, celebrating festivals is also a fashion and way of publicity.

Since last few years media has given so much importance to these
festivals, that celebrating the festivals has become a fashion.

Through media, we come to know about the details about the festivals,
which in thses days youth doesn’t know.

Now a days, media is encouraging people to celebrate festivals.
Through electronic as well as other forms of media are catching the
interest of the people and using it for marketing.

Examples-

Marathi newspaper- Maharashtra times, they are celebrating
Shravan through letting people know about the different festivals
celebrated in the month, at the same time, they are giving
information about the nature, atmosphere and encouraging people
to know their culture and values.

They have their special article and section named as “celebrating
Shravan” where they conduct different competitions, by calling some
celebrity as a judge.
Their games and events are related to the festivals and events celebrated in
the month of shravan, such as, manglagaur- for a newly married girl. In this
event, all the women get along on any of the Tuesday i.e. mangalvar at the
night, and play different games and enjoy themselves, the whole night.

Now by catching this very interesting game, Maharashtra times has started
this game on a larger scale in an organized manner.this is a smart way to
catch a popularity and use it properly

GROUP MEMBERS.
• ROMANA RAZ 145
• ANUJA RANE 144
• ANKITA JOSHI 116
• RANAL NAIR 132
• PRATHAMESH KULKARNI 125
• SCOTT MIDDLECOTE 129

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