So you want to translate your website
- 2. CTO, GLOBAL OFFERINGS LIONBRIDGE TECHNOLOGIES @SGGOTTLIEB SO, YOU WANT TO TRANSLATE YOUR WEBSITE SETH GOTTLIEB
- 3. 3 CMS Integrator CM Consultant + CMS Analyst Content Management Professional ABOUT ME
- 4. 4 ABOUT ME
- 5. 5 TRADITIONAL COMMERCIAL ENTERPRISE SOFTWARE MODEL Enterprise Software Infrastructure Customization Corp IT AgencyMarketing Integrator VAR VAR Takes care ofCares about
- 6. 6 SOLUTION ECOSYSTEM MODEL Open Source Platform Design Open Source Modules + Themes Agency Marketing Cares about Takes care of
- 7. 7 WE HAVE A NEW KIND OF BUYER Focused on solutions and outcomes Doesnt necessarily care about process or plumbing Doesnt necessarily represent an enterprise-wide initiative Prefers subscriptions over large up front costs
- 8. 8 WE ARE SEEING THE SAME CUSTOMERS IN LOCALIZATION
- 10. 10 YOU THOUGHT YOU HAD ALL OF THE PIECES IN PLACE Internationalized CMS Finalized Source Content Translation Agency
- 11. 11 YOUR PROJECT PLAN Design Development Content Launch! Tweak ImportExport
- 12. 12 YOUR ACTUAL PROJECT Design Development Content Launch! Rework Export Export Export Fix
- 13. WHAT HAPPENED?
- 14. 14 YOU THOUGHT YOU HAD AN INTERNATIONALIZED CMS BUT There was no standard way to localize Localization instructions were not followed
- 15. 15 YOU THOUGHT YOU HAD YOUR SOURCE CONTENT BUT Not all content was relevant to all markets Localizable text was locked in images Localizable text was locked in presentation templates
- 16. 16 YOU HAD A TRANSLATION AGENCY BUT The translators couldnt or didnt want to work in your CMS You couldnt get them content in the right format The translators work on a different holiday schedule The translated content didnt survive the import
- 17. 17 LESSONS LEARNED Work with a CMS that supports localization well Work with an integrator that knows localization Involve your agency early in the process Use a connector
- 19. 19 YOUR NEW PLAN Design Development GBV Launch! Scheduling Content Translate Design Review Samples
- 20. 20 OTHER CONSIDERATIONS Global customer lifecycle Keeping your sites up to date Transcreation and targeted marketing
- 22. THANK YOU