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Social Media &
Career Development
 Workshop for the Highland Street Corps 12/14/12
         Presented by @davidbcrowley,
        President & Founder @socialcap

                    And
                Gabrielle Joffe,
      Outreach & Technology Coordinator
   SCI AmeriCorps member serving at DotWell


            Use #SCItrain on Twitter
Agenda
   Intros
   Icebreaker
   Opening discussion
   General pointers
   LinkedIn
   Twitter
Why are we here?

   Connecting people to community info key to
    Social Capital Inc. (SCI) mission.
   Using technology to engage people has been key
    to our service.
   Weve had some successrecruiting volunteers,
    connecting with new partners, connecting alums
    with jobs, funding opportunities.
   Traction: @socialcap 4,400+ @mydorchester
    1,600+, website 10,000+ visits/month
Social Network Bingo!
How connected are you?
How can social media tools help you
develop your professional network?

       Potential detriments?
How social networking can help

   Develop your personal brand
   Make new friends
   Keep the old 油油油 油油油
   Marketable skill
   Stay current
What is your personal brand?

(what expertise do you want to be
    knowand hiredfor?)
Be a Social Capitalist
Balancing personal & professional
        on social media
Soc media for prof dev
Combine online &
               offline networking




   One-on-ones (with people you connect with online
    first)
   Tweetups
Getting your name
       branded across platforms
e.g. DavidBCrowley on:
   Twitter
   Pinterest

   LinkedIn

   Google+

   Tumbler

   Facebook
What can LinkedIn do for you?
Soc media for prof dev
Access!
Soc media for prof dev
Soc media for prof dev
Nurturing your network!
Soc media for prof dev
Soc media for prof dev
Keep people updated
   on your doings
Soc media for prof dev
Soc media for prof dev
Need a solid profile
Soc media for prof dev
Grow your LinkedIn Network!
A few other LinkedIn pointers
   Leverage the power of LinkedIn messages
   Participate in groups as a way to develop your
    reputation & connections.
   Give endorsements.
   Try to post a status update daily.
Twitter time!
Soc media for prof dev
Soc media for prof dev
Why Twitter (my take)
   Learning, staying current
   Sharing about resources, things Im reading
   Positioning self & org as thought leader
   Developing new contacts around shared
    interests.
   Especially good if you read a lot of articles
    and/or blog yourself.
Soc media for prof dev
Twitter tip #1
   Tweet & engage consistently!
     Regular stream of tweets (5 to 10 spread thru day)
      makes it likely people will find & follow.
     Engage:
          Ask questions
          Use 1 or more handles of others (focus on local contacts)
           in most tweets
       Make sure you respond to your mentions! (following
        slides)
Soc media for prof dev
Soc media for prof dev
Twitter tip #2
   Youve got to use Hootsuite or Tweetdeck!
     Manage multiple accounts
     Schedule tweets (and other posts)

     Set up columns for lists & search terms.
Soc media for prof dev
Soc media for prof dev
Soc media for prof dev
Soc media for prof dev
Soc media for prof dev
Soc media for prof dev
Soc media for prof dev
Soc media for prof dev
Strengthen relationships
Twitter Tip #4
   Creating & Using Lists
     Essential for getting the most out of Twitter!
     際際滷s coming on how to do it.

     Be sure to tweet with #MNNConf12 to get added to
      the @davidbcrowley list for the event.
     When deciding to follow someone, consider adding
      them to a list.
Soc media for prof dev
Soc media for prof dev
Soc media for prof dev
Twitter Tip #5
   Finding people to follow by identifying local
    influencers.
   Common influencers:
     Public officials
     Reporters
     Social media savvy individuals
     People who go to tweetups

   Larger cities: Klout lists influncers
   Dont forget to add people you find to a list!
Soc media for prof dev
Soc media for prof dev
Soc media for prof dev
Brief word on 恢鉛看乙乙庄稼乙
Soc media for prof dev
Soc media for prof dev
Questions/Wrap-up

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Soc media for prof dev

  • 1. Social Media & Career Development Workshop for the Highland Street Corps 12/14/12 Presented by @davidbcrowley, President & Founder @socialcap And Gabrielle Joffe, Outreach & Technology Coordinator SCI AmeriCorps member serving at DotWell Use #SCItrain on Twitter
  • 2. Agenda Intros Icebreaker Opening discussion General pointers LinkedIn Twitter
  • 3. Why are we here? Connecting people to community info key to Social Capital Inc. (SCI) mission. Using technology to engage people has been key to our service. Weve had some successrecruiting volunteers, connecting with new partners, connecting alums with jobs, funding opportunities. Traction: @socialcap 4,400+ @mydorchester 1,600+, website 10,000+ visits/month
  • 4. Social Network Bingo! How connected are you?
  • 5. How can social media tools help you develop your professional network? Potential detriments?
  • 6. How social networking can help Develop your personal brand Make new friends Keep the old 油油油 油油油 Marketable skill Stay current
  • 7. What is your personal brand? (what expertise do you want to be knowand hiredfor?)
  • 8. Be a Social Capitalist
  • 9. Balancing personal & professional on social media
  • 11. Combine online & offline networking One-on-ones (with people you connect with online first) Tweetups
  • 12. Getting your name branded across platforms e.g. DavidBCrowley on: Twitter Pinterest LinkedIn Google+ Tumbler Facebook
  • 13. What can LinkedIn do for you?
  • 21. Keep people updated on your doings
  • 24. Need a solid profile
  • 26. Grow your LinkedIn Network!
  • 27. A few other LinkedIn pointers Leverage the power of LinkedIn messages Participate in groups as a way to develop your reputation & connections. Give endorsements. Try to post a status update daily.
  • 31. Why Twitter (my take) Learning, staying current Sharing about resources, things Im reading Positioning self & org as thought leader Developing new contacts around shared interests. Especially good if you read a lot of articles and/or blog yourself.
  • 33. Twitter tip #1 Tweet & engage consistently! Regular stream of tweets (5 to 10 spread thru day) makes it likely people will find & follow. Engage: Ask questions Use 1 or more handles of others (focus on local contacts) in most tweets Make sure you respond to your mentions! (following slides)
  • 36. Twitter tip #2 Youve got to use Hootsuite or Tweetdeck! Manage multiple accounts Schedule tweets (and other posts) Set up columns for lists & search terms.
  • 46. Twitter Tip #4 Creating & Using Lists Essential for getting the most out of Twitter! 際際滷s coming on how to do it. Be sure to tweet with #MNNConf12 to get added to the @davidbcrowley list for the event. When deciding to follow someone, consider adding them to a list.
  • 50. Twitter Tip #5 Finding people to follow by identifying local influencers. Common influencers: Public officials Reporters Social media savvy individuals People who go to tweetups Larger cities: Klout lists influncers Dont forget to add people you find to a list!
  • 54. Brief word on 恢鉛看乙乙庄稼乙