The document summarizes the results of a social media marketing campaign. It found that the campaign successfully raised brand awareness and increased traffic across platforms, exceeding goals for Facebook and Twitter. However, implementing an RSS feed and analyzing Facebook and Twitter analytics proved difficult. The document recommends continuing weekly Facebook and Twitter posts, growing followers on those platforms, updating Flickr, and connecting with similar pages on Facebook to build a network.
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11. What worked: What did not work:
Raised brand The RSS feed was a
awareness hard tool to
Increased traffic on implement.
platforms The blog
Exceeded Complications with
Facebook and Facebook and
Twitter goals. Twitter analytics.
Utilized most social
media platforms to
their full potential.
12. Continue with weekly Facebook and
Twitter posts.
Continue to grow Likes and Followers.
Update Flickr account
Connect with similar Facebook pages,
build network.
