ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Soccer Fans and Radio

•
•
Nkateko Mongwe
Nkateko Mongwe

1) According to a 2014 survey, 20.3 million people in South Africa are soccer fans. Over 77% of soccer fans listen to commercial radio stations, while 23% listen to community radio stations. 2) In Gauteng, 5.2 million people are soccer fans, with 61% reading newspapers. 31% of soccer fans in Gauteng who read newspapers listen to community radio. 3) Of The Citizen's readers who are soccer fans in Gauteng, 78% listen to commercial radio stations while 22% listen to community radio stations. The top stations are listed for each radio type.

1 of 4
Download to read offline
Source: AMPS 2014 AB Story Line: Soccer Fans & Radio Created By: Nkateko Mongwe According to the AMPS (All Media Products Survey) 2014 AB full year study, there are 20,319,000 people in South Africa who are Soccer fans (interested or attended a game or participated) Column Percentage % Top 10 Community Radio stations that Soccer fans listen to in the past 4 weeks: Column Percentage % 5,740,000 Soccer fans in South Africa listen to Community radio stations in the past 4 weeks. Top 10 Commercial Radio stations that Soccer fans listen to in the past 4 weeks: 0 5,000,000 10,000,000 15,000,000 20,000,000 Total Community - Past 4 weeks Total Commercial Radio (not community) - Past 4 weeks Total Radio (Any Radio) - Past 4 weeks 5,740,000 19,055,000 19,452,000 Soccer Fans Total Commercial Radio (not community) - Past 4 weeks 77% Total Community - Past 4 weeks 23% 7 7 8 8 11 12 13 17 23 26 0 5 10 15 20 25 30 Ikwekwezi FM - Past 4 weeks Kaya FM 95.9 - Past 4 weeks Gagasi FM - Past 4 weeks 5FM - Past 4 weeks Thobela FM - Past 4 weeks Motsweding FM - Past 4 weeks Lesedi FM - Past 4 weeks Umhlobo Wenene FM - Past 4 weeks Metro FM - Past 4 weeks Ukhozi FM - Past 4 weeks 2 2 3 3 3 3 3 4 5 7 0 2 4 6 8 Motheo FM - Past 4 weeks Alex FM - Past 4 weeks Voice of Tembisa FM - Past 4 weeks Alfred Nzo Community Radio 98.3/93.8 FM - Past 4 weeks Forte Community Radio - Past 4 weeks Unitra Community Radio(UCR- FM) - Past 4 weeks Kasie FM 97.1 - Past 4 weeks Radio Zibonele - Past 4 weeks Student Radio Network - Past 4 weeks Jozi FM - Past 4 weeks Marketing Intelligence 1 The Citizen
Source: AMPS 2014 AB Story Line: Soccer Fans & Radio Created By: Nkateko Mongwe 31% of Soccer fans across Gauteng who read any Daily Newspaper listen to Community radio station in the past 4 weeks. 5,247,000 people across Gauteng are Soccer fans and 61% of them read any Newspaper. Any AMPS Daily 39% Any AMPS Newspaper 61% 627,000 1,939,000 1,963,000 1,963,000 901,000 3,096,000 3,139,000 3,139 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 Total Community - Past 4 weeks Total Commercial Radio (not community) - Past 4 weeks Total Radio (Any Radio) - Past 4 weeks Total Radio (Any Radio) Past 4 weeks Gauteng Soccer Fans Any AMPS Daily Any AMPS Newspaper Marketing Intelligence 2 The Citizen
Source: AMPS 2014 AB Story Line: Soccer Fans & Radio Created By: Nkateko Mongwe Top 10 Commercial Radio Stations that Soccer Fans across Gauteng who read any AMPS Daily Newspaper listen to in the past 4 weeks: Column Percentage Of the 1,963,000 Soccer Fans across Gauteng who read any AMPS Daily Newspaper, 76% listen to a Commercial radio station in the past 4 weeks. Column Percentage Top 10 Community Radio Stations that Soccer Fans across Gauteng who read any AMPS Daily Newspaper listen to in the past 4 weeks: Total Community - Past 4 weeks 24% Total Commercial Radio (not community) - Past 4 weeks 76% Soccer Fans & Gauteng & Any AMPS Daily 0 20 40 60 Ikwekwezi FM - Past 4… 947 - Past 4 weeks Thobela FM - Past 4… 5FM - Past 4 weeks Motsweding FM - Past… Lesedi FM - Past 4 weeks 99.2 YFM - Past 4 weeks Ukhozi FM - Past 4 weeks Kaya FM 95.9 - Past 4… Metro FM - Past 4 weeks 11 12 13 14 17 23 23 23 30 55 0 2 4 6 8 10 Eden FM - Past 4 weeks Bok Radio 98.9 FM -… Radio 786 - Past 4 weeks The Voice of the Cape… Alex FM - Past 4 weeks Kasie FM 97.1 - Past 4… CCFM 107.5 - Past 4… Student Radio Network… Radio Tygerberg 104… Jozi FM - Past 4 weeks 3 3 3 3 3 4 4 7 8 9 Marketing Intelligence 3 The Citizen
Source: AMPS 2014 AB Story Line: Soccer Fans & Radio Created By: Nkateko Mongwe Column Percentage Column Percentage Top 10 Community Radio stations that The Citizen's readers who are Soccer fans listen to in the past 4 weeks: Top 10 Commercial Radio stations that The Citizen's readers who are Soccer fans listen to in the past 4 weeks: The Citizen has 391,000 readers, 74% of them are from Gauteng. 227,000 readers of The Citizen are Soccer Fans and 72% of them are from Gauteng. Total Community - Past 4 weeks 22% Total Commercial Radio (not community) - Past 4 weeks 78% The Citizen's Gauteng Readers who are Soccer Fans 11 12 14 14 14 18 19 20 24 45 0 50 947 - Past 4 weeks 5FM - Past 4 weeks 702 - Past 4 weeks Motsweding FM - Past 4 weeks Ukhozi FM - Past 4 weeks Thobela FM - Past 4 weeks Lesedi FM - Past 4 weeks 99.2 YFM - Past 4 weeks Kaya FM 95.9 - Past 4 weeks Metro FM - Past 4 weeks 0 0 1 2 2 2 2 4 4 4 0 1 2 3 4 5 Alfred Nzo Community Radio 98.3/93.8 FM -… Aganang FM - Past 4 weeks Kasi FM 107.3 - Past 4 weeks Motheo FM - Past 4 weeks Kofifi FM 97.2 - Past 4 weeks Alex FM - Past 4 weeks VUT FM 96.9 - Past 4 weeks Kasie FM 97.1 - Past 4 weeks Student Radio Network - Past 4 weeks Jozi FM - Past 4 weeks Marketing Intelligence 4 The Citizen

More Related Content

Soccer Fans and Radio

  • 1. Source: AMPS 2014 AB Story Line: Soccer Fans & Radio Created By: Nkateko Mongwe According to the AMPS (All Media Products Survey) 2014 AB full year study, there are 20,319,000 people in South Africa who are Soccer fans (interested or attended a game or participated) Column Percentage % Top 10 Community Radio stations that Soccer fans listen to in the past 4 weeks: Column Percentage % 5,740,000 Soccer fans in South Africa listen to Community radio stations in the past 4 weeks. Top 10 Commercial Radio stations that Soccer fans listen to in the past 4 weeks: 0 5,000,000 10,000,000 15,000,000 20,000,000 Total Community - Past 4 weeks Total Commercial Radio (not community) - Past 4 weeks Total Radio (Any Radio) - Past 4 weeks 5,740,000 19,055,000 19,452,000 Soccer Fans Total Commercial Radio (not community) - Past 4 weeks 77% Total Community - Past 4 weeks 23% 7 7 8 8 11 12 13 17 23 26 0 5 10 15 20 25 30 Ikwekwezi FM - Past 4 weeks Kaya FM 95.9 - Past 4 weeks Gagasi FM - Past 4 weeks 5FM - Past 4 weeks Thobela FM - Past 4 weeks Motsweding FM - Past 4 weeks Lesedi FM - Past 4 weeks Umhlobo Wenene FM - Past 4 weeks Metro FM - Past 4 weeks Ukhozi FM - Past 4 weeks 2 2 3 3 3 3 3 4 5 7 0 2 4 6 8 Motheo FM - Past 4 weeks Alex FM - Past 4 weeks Voice of Tembisa FM - Past 4 weeks Alfred Nzo Community Radio 98.3/93.8 FM - Past 4 weeks Forte Community Radio - Past 4 weeks Unitra Community Radio(UCR- FM) - Past 4 weeks Kasie FM 97.1 - Past 4 weeks Radio Zibonele - Past 4 weeks Student Radio Network - Past 4 weeks Jozi FM - Past 4 weeks Marketing Intelligence 1 The Citizen
  • 2. Source: AMPS 2014 AB Story Line: Soccer Fans & Radio Created By: Nkateko Mongwe 31% of Soccer fans across Gauteng who read any Daily Newspaper listen to Community radio station in the past 4 weeks. 5,247,000 people across Gauteng are Soccer fans and 61% of them read any Newspaper. Any AMPS Daily 39% Any AMPS Newspaper 61% 627,000 1,939,000 1,963,000 1,963,000 901,000 3,096,000 3,139,000 3,139 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 Total Community - Past 4 weeks Total Commercial Radio (not community) - Past 4 weeks Total Radio (Any Radio) - Past 4 weeks Total Radio (Any Radio) Past 4 weeks Gauteng Soccer Fans Any AMPS Daily Any AMPS Newspaper Marketing Intelligence 2 The Citizen
  • 3. Source: AMPS 2014 AB Story Line: Soccer Fans & Radio Created By: Nkateko Mongwe Top 10 Commercial Radio Stations that Soccer Fans across Gauteng who read any AMPS Daily Newspaper listen to in the past 4 weeks: Column Percentage Of the 1,963,000 Soccer Fans across Gauteng who read any AMPS Daily Newspaper, 76% listen to a Commercial radio station in the past 4 weeks. Column Percentage Top 10 Community Radio Stations that Soccer Fans across Gauteng who read any AMPS Daily Newspaper listen to in the past 4 weeks: Total Community - Past 4 weeks 24% Total Commercial Radio (not community) - Past 4 weeks 76% Soccer Fans & Gauteng & Any AMPS Daily 0 20 40 60 Ikwekwezi FM - Past 4… 947 - Past 4 weeks Thobela FM - Past 4… 5FM - Past 4 weeks Motsweding FM - Past… Lesedi FM - Past 4 weeks 99.2 YFM - Past 4 weeks Ukhozi FM - Past 4 weeks Kaya FM 95.9 - Past 4… Metro FM - Past 4 weeks 11 12 13 14 17 23 23 23 30 55 0 2 4 6 8 10 Eden FM - Past 4 weeks Bok Radio 98.9 FM -… Radio 786 - Past 4 weeks The Voice of the Cape… Alex FM - Past 4 weeks Kasie FM 97.1 - Past 4… CCFM 107.5 - Past 4… Student Radio Network… Radio Tygerberg 104… Jozi FM - Past 4 weeks 3 3 3 3 3 4 4 7 8 9 Marketing Intelligence 3 The Citizen
  • 4. Source: AMPS 2014 AB Story Line: Soccer Fans & Radio Created By: Nkateko Mongwe Column Percentage Column Percentage Top 10 Community Radio stations that The Citizen's readers who are Soccer fans listen to in the past 4 weeks: Top 10 Commercial Radio stations that The Citizen's readers who are Soccer fans listen to in the past 4 weeks: The Citizen has 391,000 readers, 74% of them are from Gauteng. 227,000 readers of The Citizen are Soccer Fans and 72% of them are from Gauteng. Total Community - Past 4 weeks 22% Total Commercial Radio (not community) - Past 4 weeks 78% The Citizen's Gauteng Readers who are Soccer Fans 11 12 14 14 14 18 19 20 24 45 0 50 947 - Past 4 weeks 5FM - Past 4 weeks 702 - Past 4 weeks Motsweding FM - Past 4 weeks Ukhozi FM - Past 4 weeks Thobela FM - Past 4 weeks Lesedi FM - Past 4 weeks 99.2 YFM - Past 4 weeks Kaya FM 95.9 - Past 4 weeks Metro FM - Past 4 weeks 0 0 1 2 2 2 2 4 4 4 0 1 2 3 4 5 Alfred Nzo Community Radio 98.3/93.8 FM -… Aganang FM - Past 4 weeks Kasi FM 107.3 - Past 4 weeks Motheo FM - Past 4 weeks Kofifi FM 97.2 - Past 4 weeks Alex FM - Past 4 weeks VUT FM 96.9 - Past 4 weeks Kasie FM 97.1 - Past 4 weeks Student Radio Network - Past 4 weeks Jozi FM - Past 4 weeks Marketing Intelligence 4 The Citizen