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Social Action Campaign Presentation

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Lewis Clarke
Lewis Clarke

The document summarizes the original campaigns that served as inspiration for a new cycling safety campaign in London. The London Cycling Campaign and Think Cycling campaign by the UK government aimed to give cyclists a voice and promote safe cycling tips. The process involved planning, research, draft posters, and finalizing two posters addressing red light compliance and drivers in cycle lanes. Feedback helped shape the campaign, which also included a Twitter account, logo, and online petition.

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Social Action Campaign Presentation
THE ORIGINAL CAMPAIGNS I have based my campaign upon is a mixture between the London Cycling Campaign and the Governments THINK Cycling. London Cycling Campaign www.lcc.org.uk THINK Cycling think.direct.gov.uk/cycling.html
LONDON CYCLING CAMPAIGN They are a 12,000-strong membership charity, making sure that everyone who cycles, or wants to cycle, has a voice in Greater London.
THINK CYCLING THINK! Is a government based campaign and is working in partnership with Transport for London (TfL) to extend TFLs 'Tips' campaign to other cities in the UK.
THE PROCESS I created planning documents. Collated all of the data that I require to create a suitable campaign. Created draft posters before deciding on a final Idea for a poster.
DEVELOPMENT My Idea as mentioned previously developed and changed as the process went on. I developed different posters finally collating the ideas to create two final posters that hit on two of the most simple yet most common reasons for death and injury of cyclists on London Roads. The problems that I addressed were the fact that many cyclists have been injured because they do not stop at red lights, this is a simple problem that can be easily addressed. Another simple problem is drivers driving in cycle lanes when they shouldn't be has been reason for injury and death on Londons roads. Developments in the process were also made because of feedback from peers and from me asking people their thoughts of what I had done.
PITCH
POSTERS These are the two posters I created.
TWITTER AND LOGO I created a twitter account to post information and have a direct link with the campaign supporters and government officials. I also created a logo to represent the campaign
PETITION I used the petition creation site to create a petition for more cycling lanes and routes to be built in London to improve the safety for cyclists.
FEEDBACK I received feedback from peers and cyclists that I spoke to to ask them what they thought of the campaign. Their responses during the production were able to help me shape my campaign and change it accordingly, this helped when I was developing the posters. I also asked for comments once I had completed the campaign the main comment that I noted was that I could create a TV advert or a video showing these issues that I had addressed to broaden the area of the campaign.

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Social Action Campaign Presentation

  • 2. THE ORIGINAL CAMPAIGNS I have based my campaign upon is a mixture between the London Cycling Campaign and the Governments THINK Cycling. London Cycling Campaign www.lcc.org.uk THINK Cycling think.direct.gov.uk/cycling.html
  • 3. LONDON CYCLING CAMPAIGN They are a 12,000-strong membership charity, making sure that everyone who cycles, or wants to cycle, has a voice in Greater London.
  • 4. THINK CYCLING THINK! Is a government based campaign and is working in partnership with Transport for London (TfL) to extend TFLs 'Tips' campaign to other cities in the UK.
  • 5. THE PROCESS I created planning documents. Collated all of the data that I require to create a suitable campaign. Created draft posters before deciding on a final Idea for a poster.
  • 6. DEVELOPMENT My Idea as mentioned previously developed and changed as the process went on. I developed different posters finally collating the ideas to create two final posters that hit on two of the most simple yet most common reasons for death and injury of cyclists on London Roads. The problems that I addressed were the fact that many cyclists have been injured because they do not stop at red lights, this is a simple problem that can be easily addressed. Another simple problem is drivers driving in cycle lanes when they shouldn't be has been reason for injury and death on Londons roads. Developments in the process were also made because of feedback from peers and from me asking people their thoughts of what I had done.
  • 8. POSTERS These are the two posters I created.
  • 9. TWITTER AND LOGO I created a twitter account to post information and have a direct link with the campaign supporters and government officials. I also created a logo to represent the campaign
  • 10. PETITION I used the petition creation site to create a petition for more cycling lanes and routes to be built in London to improve the safety for cyclists.
  • 11. FEEDBACK I received feedback from peers and cyclists that I spoke to to ask them what they thought of the campaign. Their responses during the production were able to help me shape my campaign and change it accordingly, this helped when I was developing the posters. I also asked for comments once I had completed the campaign the main comment that I noted was that I could create a TV advert or a video showing these issues that I had addressed to broaden the area of the campaign.