狠狠撸

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Tips, tricks and tools
#NuevosTools
Social content
and analytics
“Content is king”
- Bill Gates
#NuevosTools
The audience is king
#NuevosTools
The front page
#NuevosTools
Get to know them
? Who are they?
? Where are they?
? How do they connect to you?
? How do they interact?
? What do they like?
? So many questions
#NuevosTools
But what about
distribution?
#NuevosTools
Outside of your site
? Email
? newsletters
? digests
? alerts
? Push notifications
? Search engines
? Social media
#NuevosTools
Getting social
#NuevosTools
Different channels
? Facebook
? Twitter
? Google+
? Instagram
? Vine
? Pinterest
#NuevosTools
Dark social
#NuevosTools
All networks are
not created equal
Each network has different
characteristics, the
content you create has to
follow suit.
#NuevosTools
Set goals
#NuevosTools
Be specific
? Traffic or readership
? Engagement or interactions
? Conversions
? Transactions
? Brand advocacy
#NuevosTools
Traffic
#NuevosTools
Traffic
#NuevosTools
YES
? Images
? Good
headlines
? Be positive
? Teasers
NO
? Lengthy
posts
? Copy/paste
Engagement
? Like
? Comment
? Share
? Retweet
#NuevosTools
Engagement
#NuevosTools
YES
? Native video
? Interact
? Conversational
? Mix it up
NO
? Stale content
? Tone deafness
? Wrong day or
time
Feedback
#NuevosTools
Feedback
#NuevosTools
YES
? Ask questions
? Encourage
discussions
? Participate
? Create and
post follow-up
content
NO
? Let the
conversation
die
? Post and
leave
Tips
? Review objectives
? Prioritize
? Exclusive content
? The right tone
? Short and sweet
? Variety
#NuevosTools
Tips
? Timely
? Use video
? Generate interaction
? Post at the right days and
times
? Monitor your insights
#NuevosTools
Tools
#NuevosTools
Facebook and Twitter
walkthroughs
#NuevosTools
Twitter cards
#NuevosTools
? Summary Card
? Summary with large image
? Photo
? Gallery
? App
? Player
? Product
https://dev.twitter.com/docs/cards
#NuevosTools
The signal
and the noise
Tips
? Review objectives
? Prioritize
? Start small
? Work with measurable things
? Build
? Look under the hood
#NuevosTools
7 Takeaways
#NuevosTools
1. Be curious, investigate
#NuevosTools
3. Interact and listen
#NuevosTools
2. Develop a
clear vision
#NuevosTools
4. Be open to
experiment
#NuevosTools
5. Test, measure
and track
#NuevosTools
6. Dump what fails
#NuevosTools
7. Be innovative
#NuevosTools
Contact me
Charo Henríquez-Scaia
: @charohenriquez
: /charohenriquez
: /charohenriquez
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Social and analytic tools - NAHJ 2014 San Antonio