Cinema provides a strong social and bonding experience for moviegoers. It is seen as the perfect outing for parties and social gatherings, especially for younger audiences between ages 15-24 who give it the highest rating for this experience. Overall, cinema creates a fun social environment for all age groups to enjoy movies together.
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Social & Bonding - Party size
1. CINEMA: THE ULTIMATE BRAND EXPERIENCE Source notes: FAME 2009 Base: All 7+ cinemagoers SOCIAL & BONDING CINEMA IS THE PERFECT PARTY OUTING 3.87 3.03 3.04 15-24 F 7-14 2.79 M