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Social chain @ oi14

Online Influence
Online Influence

Steve Bartlett, aged 22, is CEO of Social Chain The UKs largest influencer marketing agency, He was Founder of Wallpark, Tippy Tap & Piggy Break and consultant to Bebo, Unii, Fling & RefMe. Read Steve's presentation from Oi15!

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SOCIAL CHAIN EUROPES LARGEST SECRET INFLUENCER MARKETING AGENCY
Social chain @ oi14
Social chain @ oi14
Social chain @ oi14
Social chain @ oi14
Social chain @ oi14
The kids that claim they can make anything the No.1 trend on Twitter in less than half an hour Huffington Post
Social chain @ oi14
*THIS MAY NOT BE AN ACCURATE ACCOUNT OF THE EVENTS THAT ACTUALLY TOOK PLACE.
Social chain @ oi14
Social chain @ oi14
*AGAIN, I MIGHT BE LYING RIGHT NOW.
PEOPLE IN ONE CLICK IMPRESSIONS EVERY MONTH TWITTER, YOUTUBE, FACEBOOK, INSTAGRAM, SNAPCHAT LAST MONTH 41 NATIONAL TRENDS 15 WORLDWIDE TRENDS TRENDING RIGHT NOW! 175,290,929 OVER 16 BILLION
HOW DID IT START?
*INSERT PICTURE OF ANGRY AFRICAN WOMEN*
Social chain @ oi14
Social chain @ oi14
Social chain @ oi14
Social chain @ oi14
*INSERT PICTURE OF ANGRY ENGLISH WOMEN*
1 MILLION 500,000 250,000 25,000 Dom runs out of toilet paper Exit Company
TIPPY TAP Addictive gaming app. The first app we ever promoted. 100,000+ Downloads in the first 8 hours. 9281 people tweeted about Tippy Tap in 5 hours. It trended number 1 in the country on Twitter for 2 hours. It reached number 1 in the App store, where it stayed for 2 weeks. Reached a total of 2 million downloads. Was talked about on BBC News.
CaseStudy:TippyTap Addictive gaming app. The first app we ever promoted. 42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is. We didnt post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted. 100,000+ Downloads in the first 8 hours. 9281 people tweeted about Tippy Tap in 5 hours. It trended number 1 in the country on Twitter for 2 hours. It reached number 1 in the App store, where it stayed for 2 weeks. Reached a total of 2 million downloads. Was talked about on BBC News. TIPPY TAP Addictive gaming app. The first app we ever promoted.
CaseStudy:TippyTap Addictive gaming app. The first app we ever promoted. 42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is. We didnt post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted. 100,000+ Downloads in the first 8 hours. 9281 people tweeted about Tippy Tap in 5 hours. It trended number 1 in the country on Twitter for 2 hours. It reached number 1 in the App store, where it stayed for 2 weeks. Reached a total of 2 million downloads. Was talked about on BBC News. TIPPY TAP Addictive gaming app. The first app we ever promoted.
CaseStudy:TippyTap Addictive gaming app. The first app we ever promoted. 42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is. We didnt post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted. 100,000+ Downloads in the first 8 hours. 9281 people tweeted about Tippy Tap in 5 hours. It trended number 1 in the country on Twitter for 2 hours. It reached number 1 in the App store, where it stayed for 2 weeks. Reached a total of 2 million downloads. Was talked about on BBC News. TIPPY TAP Addictive gaming app. The first app we ever promoted.
of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is. We didnt post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted. CaseStudy:TippyTap Addictive gaming app. The first app we ever promoted. 42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is. We didnt post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted. 100,000+ Downloads in the first 8 hours. 9281 people tweeted about Tippy Tap in 5 hours. It trended number 1 in the country on Twitter for 2 hours. It reached number 1 in the App store, where it stayed for 2 weeks. Reached a total of 2 million downloads. Was talked about on BBC News. The most effective way to reach the UK youth market 100,000+ 9,281 TRENDED NUMBER 1 REACHED NUMBER 1 2 MILLION 42 BBC NEWS Downloads in the first 8 hours people tweeted about Tippy Tap in 5 hours. in the country on Twitter for 2 hours. in the App store, where it stayed for 2 weeks. Total downloads Talked about Tippy Tap during a broadcast CaseStudy: Trending No.1 on Twitter for 5 hours Over 10,000 tweets mentioning Bebo in 1 Hour Trended #Bebo and #AddMeOnBebo Over 10,000,000 Impressions Reached Number 4 overall in the App Store The most effective way to reach the UK youth market ial Chain are Bebos Exclusive Marketing Partner across the UK TIPPY TAP Addictive gaming app. The first app we ever promoted.
Social chain @ oi14
CONNOR 19 YEARS OLD
HANNAH 21 YEARS OLD
CATHAL 18 YEARS OLD
CELEBRITIES 110 INFLUENTIAL CELEBRITIES
FASHION INFLUENCERS 270 INFLUENTIAL INSTAGRAMERS
YOUTUBERS 60 INFLUENTIAL YOUTUBERS
SOCIAL CHAINS NETWORK We own all the big UK community Twitter channels, several celebrity channels, a mass blogging network and huge channels across Instagram and Facebook. Those channels that we dont own are part of our external network. We own some of the biggest food accounts on Instagram and Twitter We have access to many Reality TV stars Twitter Accounts We own all the student Twitter & Facebook pages We own the biggest Health / Fitness account on Twitter We own all the student Twitter & Facebook pages We own some of the biggest sports accounts on Instagram and Twitter
THE DRESS The dress was mentioned 3.2 million times on twitter in 30 hours. 3.2 MILLION TIMES IN 30 HOURS
For this campaign we implemented a full- scale Thunderclap across Social Media. We centered content around the hook of the app being too addictive and created a fear of missing out. This led to mass hype generation which included a UK & Worldwide Trend, in which major brands and tabloids joined in on the trend organically due to the hype & conversation our Thunderclap generated. CASE STUDY SLEEPY WINGS Addictive gaming app. The third addictive gaming app we promoted. 77,893 33,412 TRENDED WORLDWIDE MAJOR TABLOIDS MAJOR BRANDS Downloads in the first 5 hours mentions in 6 hours & in the UK picked up on the trend picked up on the trend OUR BRIEF
Social chain @ oi14
RANDOM FACTS - THERES NOW MORE THAN 40-50 PEOPLE WORKING FOR / WITH THE SOCIAL CHAIN. - THE AVERAGE AGE OF THE SOCIAL CHAIN IS 22 YEARS OLD. - EVERY DAY OUR NETWORK GROWS BY 380,000 PEOPLE ORGANICALLY. - WEVE RECENTLY RAISED A MAJOR INVESTMENT TO ACCELERATE OUR GROWTH INTO NEW MARKETS.
COOL DAD SYNDROME
TREND DELUSION
JAB, JAB, HOOK
The secret group of kids that choose what all the other kids talk about Huffington Post
@TheSocialChain @_SteveBartlett Oi@SocialChain.co CONNECT WITH US

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Social chain @ oi14

  • 1. SOCIAL CHAIN EUROPES LARGEST SECRET INFLUENCER MARKETING AGENCY
  • 7. The kids that claim they can make anything the No.1 trend on Twitter in less than half an hour Huffington Post
  • 9. *THIS MAY NOT BE AN ACCURATE ACCOUNT OF THE EVENTS THAT ACTUALLY TOOK PLACE.
  • 12. *AGAIN, I MIGHT BE LYING RIGHT NOW.
  • 13. PEOPLE IN ONE CLICK IMPRESSIONS EVERY MONTH TWITTER, YOUTUBE, FACEBOOK, INSTAGRAM, SNAPCHAT LAST MONTH 41 NATIONAL TRENDS 15 WORLDWIDE TRENDS TRENDING RIGHT NOW! 175,290,929 OVER 16 BILLION
  • 14. HOW DID IT START?
  • 15. *INSERT PICTURE OF ANGRY AFRICAN WOMEN*
  • 20. *INSERT PICTURE OF ANGRY ENGLISH WOMEN*
  • 21. 1 MILLION 500,000 250,000 25,000 Dom runs out of toilet paper Exit Company
  • 22. TIPPY TAP Addictive gaming app. The first app we ever promoted. 100,000+ Downloads in the first 8 hours. 9281 people tweeted about Tippy Tap in 5 hours. It trended number 1 in the country on Twitter for 2 hours. It reached number 1 in the App store, where it stayed for 2 weeks. Reached a total of 2 million downloads. Was talked about on BBC News.
  • 23. CaseStudy:TippyTap Addictive gaming app. The first app we ever promoted. 42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is. We didnt post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted. 100,000+ Downloads in the first 8 hours. 9281 people tweeted about Tippy Tap in 5 hours. It trended number 1 in the country on Twitter for 2 hours. It reached number 1 in the App store, where it stayed for 2 weeks. Reached a total of 2 million downloads. Was talked about on BBC News. TIPPY TAP Addictive gaming app. The first app we ever promoted.
  • 24. CaseStudy:TippyTap Addictive gaming app. The first app we ever promoted. 42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is. We didnt post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted. 100,000+ Downloads in the first 8 hours. 9281 people tweeted about Tippy Tap in 5 hours. It trended number 1 in the country on Twitter for 2 hours. It reached number 1 in the App store, where it stayed for 2 weeks. Reached a total of 2 million downloads. Was talked about on BBC News. TIPPY TAP Addictive gaming app. The first app we ever promoted.
  • 25. CaseStudy:TippyTap Addictive gaming app. The first app we ever promoted. 42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is. We didnt post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted. 100,000+ Downloads in the first 8 hours. 9281 people tweeted about Tippy Tap in 5 hours. It trended number 1 in the country on Twitter for 2 hours. It reached number 1 in the App store, where it stayed for 2 weeks. Reached a total of 2 million downloads. Was talked about on BBC News. TIPPY TAP Addictive gaming app. The first app we ever promoted.
  • 26. of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is. We didnt post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted. CaseStudy:TippyTap Addictive gaming app. The first app we ever promoted. 42 of our UK Twitter pages simultaneously started talking about how addictive Tippy Tap is. We didnt post a link to download the game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted. 100,000+ Downloads in the first 8 hours. 9281 people tweeted about Tippy Tap in 5 hours. It trended number 1 in the country on Twitter for 2 hours. It reached number 1 in the App store, where it stayed for 2 weeks. Reached a total of 2 million downloads. Was talked about on BBC News. The most effective way to reach the UK youth market 100,000+ 9,281 TRENDED NUMBER 1 REACHED NUMBER 1 2 MILLION 42 BBC NEWS Downloads in the first 8 hours people tweeted about Tippy Tap in 5 hours. in the country on Twitter for 2 hours. in the App store, where it stayed for 2 weeks. Total downloads Talked about Tippy Tap during a broadcast CaseStudy: Trending No.1 on Twitter for 5 hours Over 10,000 tweets mentioning Bebo in 1 Hour Trended #Bebo and #AddMeOnBebo Over 10,000,000 Impressions Reached Number 4 overall in the App Store The most effective way to reach the UK youth market ial Chain are Bebos Exclusive Marketing Partner across the UK TIPPY TAP Addictive gaming app. The first app we ever promoted.
  • 34. SOCIAL CHAINS NETWORK We own all the big UK community Twitter channels, several celebrity channels, a mass blogging network and huge channels across Instagram and Facebook. Those channels that we dont own are part of our external network. We own some of the biggest food accounts on Instagram and Twitter We have access to many Reality TV stars Twitter Accounts We own all the student Twitter & Facebook pages We own the biggest Health / Fitness account on Twitter We own all the student Twitter & Facebook pages We own some of the biggest sports accounts on Instagram and Twitter
  • 35. THE DRESS The dress was mentioned 3.2 million times on twitter in 30 hours. 3.2 MILLION TIMES IN 30 HOURS
  • 36. For this campaign we implemented a full- scale Thunderclap across Social Media. We centered content around the hook of the app being too addictive and created a fear of missing out. This led to mass hype generation which included a UK & Worldwide Trend, in which major brands and tabloids joined in on the trend organically due to the hype & conversation our Thunderclap generated. CASE STUDY SLEEPY WINGS Addictive gaming app. The third addictive gaming app we promoted. 77,893 33,412 TRENDED WORLDWIDE MAJOR TABLOIDS MAJOR BRANDS Downloads in the first 5 hours mentions in 6 hours & in the UK picked up on the trend picked up on the trend OUR BRIEF
  • 38. RANDOM FACTS - THERES NOW MORE THAN 40-50 PEOPLE WORKING FOR / WITH THE SOCIAL CHAIN. - THE AVERAGE AGE OF THE SOCIAL CHAIN IS 22 YEARS OLD. - EVERY DAY OUR NETWORK GROWS BY 380,000 PEOPLE ORGANICALLY. - WEVE RECENTLY RAISED A MAJOR INVESTMENT TO ACCELERATE OUR GROWTH INTO NEW MARKETS.
  • 42. The secret group of kids that choose what all the other kids talk about Huffington Post