Social Commerce
Download as PPT, PDF
7 likes833 views
OnLime is a social commerce website that allows customers to customize their Apple devices with unique stickers designed by artists. The business model involves designers creating and uploading designs for sale on the site. When a design is purchased, OnLime produces and delivers the sticker while paying the designer a portion of the sale price. The site aims to promote designs and sales through social networks by encouraging user engagement, running design contests, and leveraging the viral effect of sharing on sites like Twitter and Facebook. The annual operating costs are estimated between $265,000-$410,000 with projected annual revenues of $624,000 from sticker sales.
Social Commerce
- 1. Social Commerce Social Network + E-commerce
- 2. Index Inspiration Brand Product Business model (target audience, workflow) Financials Communication strategy Conclusion
- 3. WE
- 4. What do we want? To be UNIQUE
- 6. www.onLime.com Create unique style of your Apple gadget
- 7. Customize your i-phone, i-pod and laptop with STICKERS with a unique design by designers and artists from all around the world
- 8. Material Easy On... Easy Off No Scratches Best Materials Patented 3M, easy to apply. You can defend your device The advanced 3M adhesive The adhesive allows you to reposition the with a durable anti-scratch. contains patented micro-channels skin so you can easily get a perfect fit. that prevent air bubbles from forming and allow for easy application.
- 9. Map of e-commerce models www.ebay.com an e-auctions site amazon.com dell.com a retailer a brand e-portal ooshop.com alibaba.com an online hypermarket a wholesale portal Taking advantage of users' social networks to sell products online Social commerce is the next generation of e-commerce The viral effect is broader in this model
- 10. Business model OnLime.com Designers Customers Young graphic designers and artists Creative people, Apple fans, who from all around the globe to create want to be unique images for and customize their personalization of Apples gadget your Apple gadget Designers create original design and upload it to our site and quote a price. When their Delivery by Post design is bought by the client, we produce and deliver the The cost of postal services order. Designers get their is not included in the price Production money according to the of the goods and depends Printing stick following scheme: quoted price on the customer's location. 30% (our comission) Quick and easy way to print unique design on 3Ms material.
- 11. Market Pricing for E-Commerce Project Item Description Cost Strategy Design $25,00050,000 Setup (one time) Setup Hosted solution, Moderation Hosting, Services, $15,000 25,000 Content & Programming, Salary & Rent (month) Salary & Rent offices Our banners $5,000 Advertising published on other (month) blogs & websites $265,000 410,000 TOTAL COST (annual)
- 12. Revenues Cost Average Price Revenues Projected sales Laptops stick 1,000 / month Produce $3 $35 $12 Design - $20 12,000 / year I-phones stick 3,000 / month Produce $2 $25 $8 Design - $15 36,000 / year I-pods stick 2,000 / month Produce $2 $25 $8 Design - $15 24,000 / year TOTAL $624,000 annual
- 13. Importance of Ratings and Reviews to Consumers How important Would reviews Do you find are consumer impact the ratings and reviews when likelihood that reviews helpful making a you buy from when making a purchasing that site? decision? purchase? 61% 55% 63% extremely or very Would be more Yes important likely to buy Source: UK Consumers, Vizu.com The customer can communicate with the Designer promoting design of his own designer, through social networks, to discuss design, give opinions, to associate in groups.
- 14. Promotion through Social networks We use this way as virus effect Social Experience Is Composed of Millions of Micro Interactions People use all types of social networks to self-publish, share, connect, reconnect and establish an array of communities. This happens both in professional and personal ways.
- 15. viral effect
- 16. OVERVIEW OF SOCIAL MEDIA CHANNELS OnLime blog + E-mail newsletter Blog about: internal news / promotions, new design, theme concepts, user feedback / engagement, competitions, industry / related news E-mailing about: monthly newsletters consisting of highlights from the blog (sometimes includes exclusive content) Mainstream Networks Raising personal / individual profile = value to OnLime marketing activities Blogging, and Micro blogging Tweeting about: promotion of blog posts, Blogspecific competitions, Asking users short questions and answering their questions in return. Use Twitter Search to monitor any mentions of OnLime: ability to respond / market
- 17. Example: Design Contest Act quick! Make your own design and WIN free stickers for your i-phone, i-pod & laptop! http://onlime.com OnLime Design contest promotion Re-Tweet comments Tweets link back to ONLIME 250+ mentions of ONLIME in an Hour Free & Viral Marketing
- 18. Users engagement INVOLVE USERS OnLime Support Forum Feedback on design concepts ACKNOWLEDGE USERS OnLime Showcase = View great users design Re-Tweets on Twitter Engagement via blog comments LOVE USERS Everyone loves competitions Add value constantly (buy 1 get 2) Reward users
- 19. All channels mentioned are just channels, not a marketing strategy. The Strategy = Social Media User Engagement & Community Building Social Media is not (only) technology