Social CRM
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Social CRM involves leveraging social media and customer interactions on social platforms to enhance traditional CRM practices by gaining deeper customer insights. It aims to place the customer at the center of all business activities by understanding customers' behaviors, preferences, buying patterns, and interactions throughout their entire journey from initial research to post-purchase support in order to deliver personalized experiences. Social CRM utilizes customer data from both traditional and digital touchpoints to improve engagement and build stronger relationships.
Social CRM
- 1. Social CRM #dmf10 Kris Hoet (Duval Guillaume) Eric de Bellefroid (Selligent)
- 3. The customer is at the centre of everything we do
- 4. Is that so?
- 6. 6 The consumer decision journey Why the customer should be even more at the centre of everything we do
- 7. CRM Contact data management Transactions history Personalized communication Preferences / lead generation
- 8. consumer I AM I BUY IM in TOUCH I PREFER
- 11. CRM that leverages the social web (Im sure someone else around here will have some slides around the importance of the social web) SOCIAL CRM =
- 13. ?
- 15. THANK YOU Ability to execute.