Social DDB 'Being Agile'
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Presentation given at IMH 9th Communication Conference, 27th May 2011, Hilton Park Hotel, Nicosia, Cyprus The days of launch and leave marketing are coming to an end. As the world around us accelerates, brands must become more agile. They need to be able to move at the speed of culture not just the speed of production. Managing and measuring this new approach to participation requires a rethink about the way we run our marketing practices.
Social DDB 'Being Agile'
- 4. 1. People
- 5. Hello?
- 7. 2. Speed
- 8. Innovation has been getting faster during the last 50 years (USPTO)
- 9. The life expectancy of exclusive information can now be measured in minutes, if not in seconds.Alan Rusbridger
- 10. <1 minute2011 Japan earthquake1891 Nobi earthquake1805 Battle of TrafalgarTime taken to reach London17 days1 day4.3 kph394 kph326,000 kph
- 19. Being Agile
- 21. Fail to planPlan to fail
- 22. No more Launch & Leave
- 28. Always-on
- 30. Real
- 33. Collaborative
- 36. It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.
- 41. Last Tango in Compton
- 43. Listen
- 44. Be Responsive
- 51. Remixes
- 52. Remixes
- 53. Managing Agility
- 56. Thank youJames Hayhurst, DDB UK, LondonTwitter:@hayhoPresentation Social DDB Being Agile on