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Social design patterns for android

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Kingsley Joseph
Kingsley Joseph

The document discusses social design patterns for mobile apps. It suggests getting users to try apps by leveraging social proof from friends who are using the app. It recommends focusing on retention by creating timelines/feeds that users don't want to miss updates from and rewarding loyal users. It also stresses the importance of making it easy for users to find and invite friends to increase virality.

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SOCIAL DESIGN PATTERNS Kingsley Joseph PetalFlame
KINGSLEY PETALFLAME ? Product guy ? Stealth product startup ? 13 years designing/ ? Making Android social managing products from within ? Ex salesforce.com (SaaS), Digital Chocolate (social ? Late prototype stage games), Bank of New York (?nancial systems) ?4 people ? love social, mobile, and ? Looking for seed funding helping others be early next year awesome :)
User
Tr ies User App
Tr ies User Returns loyal User App
Tr s ies fer Re User Returns loyal User App
Tr s ies fer Re User Returns loyal User App
TRIALS Get users to try your app
SOCIAL PROOF The idea that people will pretty much try anything, if all their friends are also doing it.
IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...
IF ALL YOUR FRIENDS JUMP OFF A CLIFF ... the answer is YES!
Pure Popularity Reviews & Ratings
Social Discovery in Android Market is Inevitable
BEG FOR S NOW!
METHODS & MADNESS ? Just Ask! ? Nag. I mean, don¡¯t piss your users off, but. ? Lock up some stuff that can be unlocked by +1ing. ? Make something work better if the user has +1d.
RETENTION Keeping users coming back
MAKE SOMETHING USERS WANT TO RETURN TO, DUH.
TIMELINES/FEEDS
WHY TIMELINES/FEEDS?
Social design patterns for android
DON¡¯T WANNA MISS A THING ;)
? Thinkof things that are limited-time only - deals, events, sales. ? Think of things where it¡¯s socially expected to react quickly or not-at-all - life events, serendipitous meetings etc. ? Think of ways to increase the speed of the stream without diluting it. ? Findsomething predictable that you can give the user every day, like a joke or pic.
ACTIVITY & ENGAGEMENT
IN A DAY, 26% OF FACEBOOK USERS LIKE A STATUS MESSAGE.
IN A DAY, 26% OF FACEBOOK USERS LIKE A STATUS MESSAGE. CUZ IT¡¯S EASY
REWARD THE 1% Courtesy http://www.useit.com
? Send reminders - email/sms/push noti?cations ? Createreasons for coming back. Eg ¡°Your crops will be ready tomorrow¡± ? Incentivize repeat usage. Eg ¡°Visit 3 days in a row, and get this special feature¡± ? Utility apps - try to detect contexts where user will ?nd app useful
REFERRALS Key to Virality
MAKE FRIENDS EASY TO FIND
? Offer incentives for inviting friends ? Lock content as only available if you have N friends using the app (mob gating) ? Make your app do something that gets better if friends use it.
RECAP ? Trials: Ask for +1s, start NOW ? Retention: ? Build an app worth revisiting ? Build a great feed/timeline ? Remind users ? Reward repeat users ? Referrals ? Make it easy to ?nd friends
Q&A

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Social design patterns for android

  • 1. SOCIAL DESIGN PATTERNS Kingsley Joseph PetalFlame
  • 2. KINGSLEY PETALFLAME ? Product guy ? Stealth product startup ? 13 years designing/ ? Making Android social managing products from within ? Ex salesforce.com (SaaS), Digital Chocolate (social ? Late prototype stage games), Bank of New York (?nancial systems) ?4 people ? love social, mobile, and ? Looking for seed funding helping others be early next year awesome :)
  • 4. Tr ies User App
  • 5. Tr ies User Returns loyal User App
  • 6. Tr s ies fer Re User Returns loyal User App
  • 7. Tr s ies fer Re User Returns loyal User App
  • 8. TRIALS Get users to try your app
  • 9. SOCIAL PROOF The idea that people will pretty much try anything, if all their friends are also doing it.
  • 10. IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...
  • 11. IF ALL YOUR FRIENDS JUMP OFF A CLIFF ... the answer is YES!
  • 13. Social Discovery in Android Market is Inevitable
  • 14. BEG FOR S NOW!
  • 15. METHODS & MADNESS ? Just Ask! ? Nag. I mean, don¡¯t piss your users off, but. ? Lock up some stuff that can be unlocked by +1ing. ? Make something work better if the user has +1d.
  • 17. MAKE SOMETHING USERS WANT TO RETURN TO, DUH.
  • 21. DON¡¯T WANNA MISS A THING ;)
  • 22. ? Thinkof things that are limited-time only - deals, events, sales. ? Think of things where it¡¯s socially expected to react quickly or not-at-all - life events, serendipitous meetings etc. ? Think of ways to increase the speed of the stream without diluting it. ? Findsomething predictable that you can give the user every day, like a joke or pic.
  • 24. IN A DAY, 26% OF FACEBOOK USERS LIKE A STATUS MESSAGE.
  • 25. IN A DAY, 26% OF FACEBOOK USERS LIKE A STATUS MESSAGE. CUZ IT¡¯S EASY
  • 26. REWARD THE 1% Courtesy http://www.useit.com
  • 27. ? Send reminders - email/sms/push noti?cations ? Createreasons for coming back. Eg ¡°Your crops will be ready tomorrow¡± ? Incentivize repeat usage. Eg ¡°Visit 3 days in a row, and get this special feature¡± ? Utility apps - try to detect contexts where user will ?nd app useful
  • 28. REFERRALS Key to Virality
  • 29. MAKE FRIENDS EASY TO FIND
  • 30. ? Offer incentives for inviting friends ? Lock content as only available if you have N friends using the app (mob gating) ? Make your app do something that gets better if friends use it.
  • 31. RECAP ? Trials: Ask for +1s, start NOW ? Retention: ? Build an app worth revisiting ? Build a great feed/timeline ? Remind users ? Reward repeat users ? Referrals ? Make it easy to ?nd friends
  • 32. Q&A
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