ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
SOCIAL DESIGN PATTERNS
        Kingsley Joseph




             PetalFlame
KINGSLEY                  PETALFLAME
?   Product guy                 ? Stealth   product startup
?   13 years designing/         ? Making Android    social
    managing products
                                 from within
?   Ex salesforce.com (SaaS),
    Digital Chocolate (social   ? Late   prototype stage
    games), Bank of New York
    (?nancial systems)          ?4   people
?   love social, mobile, and    ? Looking for seed funding
    helping others be            early next year
    awesome :)
User
Tr
          ies
User




                App
Tr
                          ies
              User



             Returns

loyal User                      App
Tr
              s




                                ies
             fer
             Re     User



                   Returns

loyal User                            App
Tr
              s




                                ies
             fer
             Re     User



                   Returns

loyal User                            App
TRIALS
Get users to try your app
SOCIAL PROOF
The idea that people will pretty much try anything, if all their
                 friends are also doing it.
IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...
IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...




          the answer is YES!
Pure Popularity
Reviews & Ratings
Social Discovery in
Android Market is
     Inevitable
BEG FOR   S NOW!
METHODS & MADNESS


? Just Ask!

? Nag. I   mean, don¡¯t piss your users off, but.

? Lock   up some stuff that can be unlocked by +1ing.

? Make     something work better if the user has +1d.
RETENTION
Keeping users coming back
MAKE SOMETHING
 USERS WANT TO
RETURN TO, DUH.
TIMELINES/FEEDS
WHY TIMELINES/FEEDS?
Social design patterns for android
DON¡¯T WANNA MISS A THING ;)
? Thinkof things that are limited-time only - deals,
 events, sales.

? Think of things where it¡¯s socially expected to react
 quickly or not-at-all - life events, serendipitous
 meetings etc.

? Think
      of ways to increase the speed of the stream
 without diluting it.

? Findsomething predictable that you can give the
 user every day, like a joke or pic.
ACTIVITY & ENGAGEMENT
IN A DAY, 26% OF FACEBOOK
USERS LIKE A STATUS MESSAGE.
IN A DAY, 26% OF FACEBOOK
USERS LIKE A STATUS MESSAGE.

         CUZ IT¡¯S EASY
REWARD THE 1%
            Courtesy http://www.useit.com
? Send   reminders - email/sms/push noti?cations

? Createreasons for coming back. Eg ¡°Your crops will
 be ready tomorrow¡±

? Incentivize
            repeat usage. Eg ¡°Visit 3 days in a row,
 and get this special feature¡±

? Utility
       apps - try to detect contexts where user will
 ?nd app useful
REFERRALS
 Key to Virality
MAKE FRIENDS EASY TO FIND
? Offer   incentives for inviting friends

? Lock content as only available if you have N friends
 using the app (mob gating)

? Make your app do something that gets better if
 friends use it.
RECAP
?   Trials: Ask for +1s, start NOW

?   Retention:

    ?   Build an app worth revisiting

    ?   Build a great feed/timeline

    ?   Remind users

    ?   Reward repeat users

?   Referrals

    ?   Make it easy to ?nd friends
Q&A
Ad

Recommended

Social design patterns for Android
Social design patterns for Android
Kingsley Joseph
?
David Calkins - Robots Everywhere
David Calkins - Robots Everywhere
Rashmi Sinha
?
UOCD Reflection ºÝºÝߣs
UOCD Reflection ºÝºÝߣs
snorthway
?
Ãû¹ÅÎݥ饤¥Õ¥Ï¥Ã¥¯³Õ°¿³¢8£¨¥é¥¤¥È¥Ë¥ó¥°¥È©`¥¯¥¹?¤·¤ó¤ê¤ó£©
Ãû¹ÅÎݥ饤¥Õ¥Ï¥Ã¥¯³Õ°¿³¢8£¨¥é¥¤¥È¥Ë¥ó¥°¥È©`¥¯¥¹?¤·¤ó¤ê¤ó£©
Akihiro Moribayashi
?
Code of armas tercer parcial
Code of armas tercer parcial
dragonastro
?
Padron Elecciones Cnm Nutricionistas De Peru
Padron Elecciones Cnm Nutricionistas De Peru
consejoregionaliv
?
Jh hockey
Jh hockey
moorad12
?
Animales saioa
Animales saioa
saioa
?
Mobile Growth: Best Strategies, Tools and Tactics
Mobile Growth: Best Strategies, Tools and Tactics
Adrien Montcoudiol
?
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
Betable
?
Why we are working on AppSocially
Why we are working on AppSocially
Yusuke Takahashi, PhD
?
Start from the User
Start from the User
Bernard Leong
?
ComboApp Services Presentation
ComboApp Services Presentation
sshpack
?
The day after F8 - Facebook @ Digital Accademia
The day after F8 - Facebook @ Digital Accademia
Digital Accademia
?
Making and Marketing Mobile Apps - Time Inc. 2012
Making and Marketing Mobile Apps - Time Inc. 2012
Rachel Pasqua
?
Mobile App- User Retention Strategy: Simple Steps to Retain App users!
Mobile App- User Retention Strategy: Simple Steps to Retain App users!
Gautam Verma
?
Engaging your most profitable customers - Mobile and Social Product Management
Engaging your most profitable customers - Mobile and Social Product Management
Suhail Pothigara
?
Marketing 101 for google io final nv
Marketing 101 for google io final nv
Patrick 'Mad' Mork
?
_How to Design a Mobile App That Enhances User Retention.pdf
_How to Design a Mobile App That Enhances User Retention.pdf
skywebdesign10
?
App Marketing Strategy
App Marketing Strategy
eGrove Systems Corporation
?
Combo App Marketing Program
Combo App Marketing Program
VictoriaTsikulaeva
?
Non-Conventional / Guerilla Marketing Tactics for App Marketing
Non-Conventional / Guerilla Marketing Tactics for App Marketing
Ryan Merket
?
CASE STUDY! KEEPING UP WITH KEY CHANGES IN FACEBOOK & TWITTER
CASE STUDY! KEEPING UP WITH KEY CHANGES IN FACEBOOK & TWITTER
EyeforTravel
?
Windows Phone Code Camp Montreal - marketplace
Windows Phone Code Camp Montreal - marketplace
Fr¨¦d¨¦ric Harper
?
Boris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan
?
Enhancing App Usage to Drive Repeat Orders
Enhancing App Usage to Drive Repeat Orders
Prasanna Hegde
?
Mobile User Acquisition Done Right
Mobile User Acquisition Done Right
Alkarim Nasser
?
How to Get Your App Discovered with Ryan Merket from InMobi
How to Get Your App Discovered with Ryan Merket from InMobi
InMobi
?
Cyber Defense Matrix Workshop - RSA Conference
Cyber Defense Matrix Workshop - RSA Conference
Priyanka Aash
?
Coordinated Disclosure for ML - What's Different and What's the Same.pdf
Coordinated Disclosure for ML - What's Different and What's the Same.pdf
Priyanka Aash
?

More Related Content

Similar to Social design patterns for android (20)

Mobile Growth: Best Strategies, Tools and Tactics
Mobile Growth: Best Strategies, Tools and Tactics
Adrien Montcoudiol
?
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
Betable
?
Why we are working on AppSocially
Why we are working on AppSocially
Yusuke Takahashi, PhD
?
Start from the User
Start from the User
Bernard Leong
?
ComboApp Services Presentation
ComboApp Services Presentation
sshpack
?
The day after F8 - Facebook @ Digital Accademia
The day after F8 - Facebook @ Digital Accademia
Digital Accademia
?
Making and Marketing Mobile Apps - Time Inc. 2012
Making and Marketing Mobile Apps - Time Inc. 2012
Rachel Pasqua
?
Mobile App- User Retention Strategy: Simple Steps to Retain App users!
Mobile App- User Retention Strategy: Simple Steps to Retain App users!
Gautam Verma
?
Engaging your most profitable customers - Mobile and Social Product Management
Engaging your most profitable customers - Mobile and Social Product Management
Suhail Pothigara
?
Marketing 101 for google io final nv
Marketing 101 for google io final nv
Patrick 'Mad' Mork
?
_How to Design a Mobile App That Enhances User Retention.pdf
_How to Design a Mobile App That Enhances User Retention.pdf
skywebdesign10
?
App Marketing Strategy
App Marketing Strategy
eGrove Systems Corporation
?
Combo App Marketing Program
Combo App Marketing Program
VictoriaTsikulaeva
?
Non-Conventional / Guerilla Marketing Tactics for App Marketing
Non-Conventional / Guerilla Marketing Tactics for App Marketing
Ryan Merket
?
CASE STUDY! KEEPING UP WITH KEY CHANGES IN FACEBOOK & TWITTER
CASE STUDY! KEEPING UP WITH KEY CHANGES IN FACEBOOK & TWITTER
EyeforTravel
?
Windows Phone Code Camp Montreal - marketplace
Windows Phone Code Camp Montreal - marketplace
Fr¨¦d¨¦ric Harper
?
Boris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan
?
Enhancing App Usage to Drive Repeat Orders
Enhancing App Usage to Drive Repeat Orders
Prasanna Hegde
?
Mobile User Acquisition Done Right
Mobile User Acquisition Done Right
Alkarim Nasser
?
How to Get Your App Discovered with Ryan Merket from InMobi
How to Get Your App Discovered with Ryan Merket from InMobi
InMobi
?
Mobile Growth: Best Strategies, Tools and Tactics
Mobile Growth: Best Strategies, Tools and Tactics
Adrien Montcoudiol
?
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
Betable
?
ComboApp Services Presentation
ComboApp Services Presentation
sshpack
?
The day after F8 - Facebook @ Digital Accademia
The day after F8 - Facebook @ Digital Accademia
Digital Accademia
?
Making and Marketing Mobile Apps - Time Inc. 2012
Making and Marketing Mobile Apps - Time Inc. 2012
Rachel Pasqua
?
Mobile App- User Retention Strategy: Simple Steps to Retain App users!
Mobile App- User Retention Strategy: Simple Steps to Retain App users!
Gautam Verma
?
Engaging your most profitable customers - Mobile and Social Product Management
Engaging your most profitable customers - Mobile and Social Product Management
Suhail Pothigara
?
Marketing 101 for google io final nv
Marketing 101 for google io final nv
Patrick 'Mad' Mork
?
_How to Design a Mobile App That Enhances User Retention.pdf
_How to Design a Mobile App That Enhances User Retention.pdf
skywebdesign10
?
Non-Conventional / Guerilla Marketing Tactics for App Marketing
Non-Conventional / Guerilla Marketing Tactics for App Marketing
Ryan Merket
?
CASE STUDY! KEEPING UP WITH KEY CHANGES IN FACEBOOK & TWITTER
CASE STUDY! KEEPING UP WITH KEY CHANGES IN FACEBOOK & TWITTER
EyeforTravel
?
Windows Phone Code Camp Montreal - marketplace
Windows Phone Code Camp Montreal - marketplace
Fr¨¦d¨¦ric Harper
?
Boris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan
?
Enhancing App Usage to Drive Repeat Orders
Enhancing App Usage to Drive Repeat Orders
Prasanna Hegde
?
Mobile User Acquisition Done Right
Mobile User Acquisition Done Right
Alkarim Nasser
?
How to Get Your App Discovered with Ryan Merket from InMobi
How to Get Your App Discovered with Ryan Merket from InMobi
InMobi
?

Recently uploaded (20)

Cyber Defense Matrix Workshop - RSA Conference
Cyber Defense Matrix Workshop - RSA Conference
Priyanka Aash
?
Coordinated Disclosure for ML - What's Different and What's the Same.pdf
Coordinated Disclosure for ML - What's Different and What's the Same.pdf
Priyanka Aash
?
ReSTIR [DI]: Spatiotemporal reservoir resampling for real-time ray tracing ...
ReSTIR [DI]: Spatiotemporal reservoir resampling for real-time ray tracing ...
revolcs10
?
EIS-Webinar-Engineering-Retail-Infrastructure-06-16-2025.pdf
EIS-Webinar-Engineering-Retail-Infrastructure-06-16-2025.pdf
Earley Information Science
?
10 Key Challenges for AI within the EU Data Protection Framework.pdf
10 Key Challenges for AI within the EU Data Protection Framework.pdf
Priyanka Aash
?
Mastering AI Workflows with FME by Mark Do?ring
Mastering AI Workflows with FME by Mark Do?ring
Safe Software
?
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
pcprocore
?
Enhance GitHub Copilot using MCP - Enterprise version.pdf
Enhance GitHub Copilot using MCP - Enterprise version.pdf
Nilesh Gule
?
Curietech AI in action - Accelerate MuleSoft development
Curietech AI in action - Accelerate MuleSoft development
shyamraj55
?
OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC
?
Python Conference Singapore - 19 Jun 2025
Python Conference Singapore - 19 Jun 2025
ninefyi
?
Salesforce Summer '25 Release Frenchgathering.pptx.pdf
Salesforce Summer '25 Release Frenchgathering.pptx.pdf
yosra Saidani
?
Securing Account Lifecycles in the Age of Deepfakes.pptx
Securing Account Lifecycles in the Age of Deepfakes.pptx
FIDO Alliance
?
Smarter Aviation Data Management: Lessons from Swedavia Airports and Sweco
Smarter Aviation Data Management: Lessons from Swedavia Airports and Sweco
Safe Software
?
¡°MPU+: A Transformative Solution for Next-Gen AI at the Edge,¡± a Presentation...
¡°MPU+: A Transformative Solution for Next-Gen AI at the Edge,¡± a Presentation...
Edge AI and Vision Alliance
?
"Database isolation: how we deal with hundreds of direct connections to the d...
"Database isolation: how we deal with hundreds of direct connections to the d...
Fwdays
?
UserCon Belgium: Honey, VMware increased my bill
UserCon Belgium: Honey, VMware increased my bill
stijn40
?
A Constitutional Quagmire - Ethical Minefields of AI, Cyber, and Privacy.pdf
A Constitutional Quagmire - Ethical Minefields of AI, Cyber, and Privacy.pdf
Priyanka Aash
?
Quantum AI Discoveries: Fractal Patterns Consciousness and Cyclical Universes
Quantum AI Discoveries: Fractal Patterns Consciousness and Cyclical Universes
Saikat Basu
?
Database Benchmarking for Performance Masterclass: Session 2 - Data Modeling ...
Database Benchmarking for Performance Masterclass: Session 2 - Data Modeling ...
ScyllaDB
?
Cyber Defense Matrix Workshop - RSA Conference
Cyber Defense Matrix Workshop - RSA Conference
Priyanka Aash
?
Coordinated Disclosure for ML - What's Different and What's the Same.pdf
Coordinated Disclosure for ML - What's Different and What's the Same.pdf
Priyanka Aash
?
ReSTIR [DI]: Spatiotemporal reservoir resampling for real-time ray tracing ...
ReSTIR [DI]: Spatiotemporal reservoir resampling for real-time ray tracing ...
revolcs10
?
EIS-Webinar-Engineering-Retail-Infrastructure-06-16-2025.pdf
EIS-Webinar-Engineering-Retail-Infrastructure-06-16-2025.pdf
Earley Information Science
?
10 Key Challenges for AI within the EU Data Protection Framework.pdf
10 Key Challenges for AI within the EU Data Protection Framework.pdf
Priyanka Aash
?
Mastering AI Workflows with FME by Mark Do?ring
Mastering AI Workflows with FME by Mark Do?ring
Safe Software
?
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
pcprocore
?
Enhance GitHub Copilot using MCP - Enterprise version.pdf
Enhance GitHub Copilot using MCP - Enterprise version.pdf
Nilesh Gule
?
Curietech AI in action - Accelerate MuleSoft development
Curietech AI in action - Accelerate MuleSoft development
shyamraj55
?
OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC
?
Python Conference Singapore - 19 Jun 2025
Python Conference Singapore - 19 Jun 2025
ninefyi
?
Salesforce Summer '25 Release Frenchgathering.pptx.pdf
Salesforce Summer '25 Release Frenchgathering.pptx.pdf
yosra Saidani
?
Securing Account Lifecycles in the Age of Deepfakes.pptx
Securing Account Lifecycles in the Age of Deepfakes.pptx
FIDO Alliance
?
Smarter Aviation Data Management: Lessons from Swedavia Airports and Sweco
Smarter Aviation Data Management: Lessons from Swedavia Airports and Sweco
Safe Software
?
¡°MPU+: A Transformative Solution for Next-Gen AI at the Edge,¡± a Presentation...
¡°MPU+: A Transformative Solution for Next-Gen AI at the Edge,¡± a Presentation...
Edge AI and Vision Alliance
?
"Database isolation: how we deal with hundreds of direct connections to the d...
"Database isolation: how we deal with hundreds of direct connections to the d...
Fwdays
?
UserCon Belgium: Honey, VMware increased my bill
UserCon Belgium: Honey, VMware increased my bill
stijn40
?
A Constitutional Quagmire - Ethical Minefields of AI, Cyber, and Privacy.pdf
A Constitutional Quagmire - Ethical Minefields of AI, Cyber, and Privacy.pdf
Priyanka Aash
?
Quantum AI Discoveries: Fractal Patterns Consciousness and Cyclical Universes
Quantum AI Discoveries: Fractal Patterns Consciousness and Cyclical Universes
Saikat Basu
?
Database Benchmarking for Performance Masterclass: Session 2 - Data Modeling ...
Database Benchmarking for Performance Masterclass: Session 2 - Data Modeling ...
ScyllaDB
?
Ad

Social design patterns for android

  • 1. SOCIAL DESIGN PATTERNS Kingsley Joseph PetalFlame
  • 2. KINGSLEY PETALFLAME ? Product guy ? Stealth product startup ? 13 years designing/ ? Making Android social managing products from within ? Ex salesforce.com (SaaS), Digital Chocolate (social ? Late prototype stage games), Bank of New York (?nancial systems) ?4 people ? love social, mobile, and ? Looking for seed funding helping others be early next year awesome :)
  • 4. Tr ies User App
  • 5. Tr ies User Returns loyal User App
  • 6. Tr s ies fer Re User Returns loyal User App
  • 7. Tr s ies fer Re User Returns loyal User App
  • 8. TRIALS Get users to try your app
  • 9. SOCIAL PROOF The idea that people will pretty much try anything, if all their friends are also doing it.
  • 10. IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...
  • 11. IF ALL YOUR FRIENDS JUMP OFF A CLIFF ... the answer is YES!
  • 13. Social Discovery in Android Market is Inevitable
  • 14. BEG FOR S NOW!
  • 15. METHODS & MADNESS ? Just Ask! ? Nag. I mean, don¡¯t piss your users off, but. ? Lock up some stuff that can be unlocked by +1ing. ? Make something work better if the user has +1d.
  • 17. MAKE SOMETHING USERS WANT TO RETURN TO, DUH.
  • 21. DON¡¯T WANNA MISS A THING ;)
  • 22. ? Thinkof things that are limited-time only - deals, events, sales. ? Think of things where it¡¯s socially expected to react quickly or not-at-all - life events, serendipitous meetings etc. ? Think of ways to increase the speed of the stream without diluting it. ? Findsomething predictable that you can give the user every day, like a joke or pic.
  • 24. IN A DAY, 26% OF FACEBOOK USERS LIKE A STATUS MESSAGE.
  • 25. IN A DAY, 26% OF FACEBOOK USERS LIKE A STATUS MESSAGE. CUZ IT¡¯S EASY
  • 26. REWARD THE 1% Courtesy http://www.useit.com
  • 27. ? Send reminders - email/sms/push noti?cations ? Createreasons for coming back. Eg ¡°Your crops will be ready tomorrow¡± ? Incentivize repeat usage. Eg ¡°Visit 3 days in a row, and get this special feature¡± ? Utility apps - try to detect contexts where user will ?nd app useful
  • 28. REFERRALS Key to Virality
  • 29. MAKE FRIENDS EASY TO FIND
  • 30. ? Offer incentives for inviting friends ? Lock content as only available if you have N friends using the app (mob gating) ? Make your app do something that gets better if friends use it.
  • 31. RECAP ? Trials: Ask for +1s, start NOW ? Retention: ? Build an app worth revisiting ? Build a great feed/timeline ? Remind users ? Reward repeat users ? Referrals ? Make it easy to ?nd friends
  • 32. Q&A