Social & Digital Q1

May 18, 20160 likes76 views

The document summarizes key social media and advertising metrics for Baseball Factory across multiple platforms in the last 45 days compared to previous periods: - Paid advertising campaigns increased fan growth on social media platforms and traffic to the Baseball Factory website by 45% - Google AdWords campaigns improved cost per click, click-through rate, conversions and return on investment compared to previous periods - Facebook ad campaigns for Baseball Factory reached over 400,000 people and drove over 4,000 clicks to the website.

Q1 Social Media Highlights
•  Paid Adver6sing Campaigns
Across All Brands
•  Fan Growth:
+908 Volleyball Fans
+3,892 SoJball Fans
•  Overall Social Traﬃc to
BF.com 45%

Google AdWords
Last 45 Days Previous 45 Days Year-Over-Year
CPC $0.44 $1.04 $0.28
CTR 3.25% 1.43% 3.29%
Conversions 79 39 119
ROI 881% 88.41% 1173%
BASEBALL FACTORY Campaigns:
Last 45 Days Prev. 45 Days Y0Y
CPC $1.22 $1.21 $0.84
CTR 0.65% 0.69% 0.80%
Impressions 280,990 159,337 260,692
SOFTBALL FACTORY Campaigns: VOLLEYBALL FACTORY Campaigns:
Last 45 Days Prev. 45 Days
CPC $0.92 $0.76
CTR 0.84% 0.83%
Impressions 310,669 221,038

Facebook Ad Campaigns
Baseball Factory Paid Campaigns Resulted In (TOTAL):
•  424K+ Impressions

•  4,022 Clicks to Website
• 
•  291K+ People Reached

Looking Ahead to Q2
•  More robust social & digital
adver6sing campaigns
(increased budget, video
adver6sing)
•  Increase Social Volume
(publishing, engagement,
& fans)
•  Special Campaigns, including
MLB DraJ coverage

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