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Social Entrepreneurs and the Corporate World

Idiare Atimomo
Idiare Atimomo

This document discusses strategies for building stakeholder loyalty. It covers social entrepreneurs, notable and emerging figures, and the concerns of entrepreneurs and corporations. For corporations, it discusses the triple bottom line of economic, social and environmental impact. Building loyalty requires competence, integrity, trust, cooperation and loyalty over time. Shared value benefits both society and business. Understanding the decision making unit is key to influencing groups.

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Strategy & Growth: Building Stakeholders Loyalty 14th December 2008
What is Strategy? The Social Entrepreneur Who are they? Notable Global Players Emerging Heroes Your 3 major concerns The Corporation The Triple Bottom Line the 6 major concerns Understanding the DMU Building Loyalty The Meeting point Thank You 2
What is Strategy? 3
4
Strategy is all about choices, awareness, focus, long term positions and risks 5
The Social Entrepreneur
Who are they? Social entrepreneurs are individuals with innovative solutions to society s most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. Rather than leaving societal needs to the government or business sectors, social entrepreneurs find what is not working and solve the problem by changing the system, spreading the solution, and persuading entire societies to take new leaps. Social entrepreneurs often seem to be possessed by their ideas, committing their lives to changing the direction of their field. They are both visionaries and ultimate realists, concerned with the practical implementation of their vision above all else. 7 Source: Ashoka Innovators for the Public
Notable Social Entrepreneurs Otunba Gaddafi DMT Anita Roddick THE BODY SHOP Mohammed Yunus GRAMEEN BANK Wole Soyinka - FRSC 8
Emerging Heroes Maxwell Marshall Green Access Fela Durotoye RAISE & GEMSTONE Akin Rotimi AFYUC 9
Your Major Concerns 10
Making a 1. difference 11
Funding 2. 12
Your 3. Independence 13
The Corporation
The Triple Bottom Line Economic Environmental Social 15 Source: Cannibals with forks: The Triple Bottom line of 21st Century Business by John Elkington
The 6 Major concerns of Corporations 16
17
Quality 1. 18
Service 2. 19
3 .Delivery 20
4.Price 21
G d a n r h w t o r 5.B 22
in the 6.Position Value Chain 23
Prioritizing the Social Issues: where to plug in? Value Chain Social Social Dimensions Generic Social Issues Impact Of Competitive Context Social issues that are not Social issues in the Social issues that are significantly affected by a external environment that affected by a company s company s operations nor significantly affect the activities in the ordinary materially affect its long term underlying drivers of a course of business effectiveness company s competitiveness in the locations where it operates 24 Source: Strategy & Society: The link between Competitive Advantage and CSR, Michael Porter and Mark Kramer
What are they interested in? = Music, Content, = Entrepreneurship Scholarship, Sports = Youth & ICT = Arts, Music 25
? ? ? ? ? ? ? ? ? ? ? Does your proposal present an opportunity for SHARED VALUE ? ? ? ? ? ? ? 26
SHARED VALUE represents a meaningful benefit for society that is also valuable to the business 27
Understanding the D.M.U 28
The Decision Making Unit Usually a group rather than an individual Made up of: The Gatekeepers The Initiators The Influencer The Decider The Vetoer The User 29
Who got past the Gatekeeper? Kanu Nwankwo Garba Lawal 30
Building Loyalty: the Meeting Point 31
Climbing the ladder Loyalty Cooperation Trust Integrity Competence 32
The Most Important Ingredients 則 Your desire to bring about positive change 則 The quality of your preparation 則 The Right Time and the Right Place The GOD Factor Client name or logo September 12, 2007 33
THANK YOU Client name or logo September 12, 2007 34
Idiare Atimomo BRAND MANAGER, DDB 08027608343, 08067404208 idiareno@gmail.com 35

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Social Entrepreneurs and the Corporate World

  • 1. Strategy & Growth: Building Stakeholders Loyalty 14th December 2008
  • 2. What is Strategy? The Social Entrepreneur Who are they? Notable Global Players Emerging Heroes Your 3 major concerns The Corporation The Triple Bottom Line the 6 major concerns Understanding the DMU Building Loyalty The Meeting point Thank You 2
  • 4. 4
  • 5. Strategy is all about choices, awareness, focus, long term positions and risks 5
  • 7. Who are they? Social entrepreneurs are individuals with innovative solutions to society s most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. Rather than leaving societal needs to the government or business sectors, social entrepreneurs find what is not working and solve the problem by changing the system, spreading the solution, and persuading entire societies to take new leaps. Social entrepreneurs often seem to be possessed by their ideas, committing their lives to changing the direction of their field. They are both visionaries and ultimate realists, concerned with the practical implementation of their vision above all else. 7 Source: Ashoka Innovators for the Public
  • 8. Notable Social Entrepreneurs Otunba Gaddafi DMT Anita Roddick THE BODY SHOP Mohammed Yunus GRAMEEN BANK Wole Soyinka - FRSC 8
  • 9. Emerging Heroes Maxwell Marshall Green Access Fela Durotoye RAISE & GEMSTONE Akin Rotimi AFYUC 9
  • 11. Making a 1. difference 11
  • 13. Your 3. Independence 13
  • 15. The Triple Bottom Line Economic Environmental Social 15 Source: Cannibals with forks: The Triple Bottom line of 21st Century Business by John Elkington
  • 16. The 6 Major concerns of Corporations 16
  • 17. 17
  • 21. 4.Price 21
  • 22. G d a n r h w t o r 5.B 22
  • 24. Prioritizing the Social Issues: where to plug in? Value Chain Social Social Dimensions Generic Social Issues Impact Of Competitive Context Social issues that are not Social issues in the Social issues that are significantly affected by a external environment that affected by a company s company s operations nor significantly affect the activities in the ordinary materially affect its long term underlying drivers of a course of business effectiveness company s competitiveness in the locations where it operates 24 Source: Strategy & Society: The link between Competitive Advantage and CSR, Michael Porter and Mark Kramer
  • 25. What are they interested in? = Music, Content, = Entrepreneurship Scholarship, Sports = Youth & ICT = Arts, Music 25
  • 26. ? ? ? ? ? ? ? ? ? ? ? Does your proposal present an opportunity for SHARED VALUE ? ? ? ? ? ? ? 26
  • 27. SHARED VALUE represents a meaningful benefit for society that is also valuable to the business 27
  • 29. The Decision Making Unit Usually a group rather than an individual Made up of: The Gatekeepers The Initiators The Influencer The Decider The Vetoer The User 29
  • 30. Who got past the Gatekeeper? Kanu Nwankwo Garba Lawal 30
  • 32. Climbing the ladder Loyalty Cooperation Trust Integrity Competence 32
  • 33. The Most Important Ingredients 則 Your desire to bring about positive change 則 The quality of your preparation 則 The Right Time and the Right Place The GOD Factor Client name or logo September 12, 2007 33
  • 34. THANK YOU Client name or logo September 12, 2007 34
  • 35. Idiare Atimomo BRAND MANAGER, DDB 08027608343, 08067404208 idiareno@gmail.com 35