Social for Business intro
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This document discusses the evolution of networking from traditional in-person events to modern social networking tools like Facebook and Twitter. It emphasizes that social networking is about building relationships over time through authentic engagement and interaction. While tools have changed, the core goal of turning strangers into friends and customers remains the same. Success comes from listening first, establishing trust, and focusing on credibility through creative community engagement rather than just awareness or immediate sales.
Social for Business intro
- 2. The break-up: Times have changed
- 3. Flickr photo by DCPhotoSeeker Advertising Demands ATTENTION and TIME
- 4. Turn Strangers into friends, and friends into customers. Seth Godin
- 5. Is technology the barrier? Flickr image by Write From Karen
- 6. Social networking isnt new.business lunches Exchanging cards networking events golf outings Chamber events Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson
- 7. Now: Credibility Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa} Then: Awareness
- 8. Its a process of building relationships. Facebook and Twitter are just tools.
- 9. A big brain that filters and links to the best most relevant info available Networking at a high level, but you have to be creative and engage to get results. Twitter is:
- 10. Twitter is the most powerful marketing tool since TV Twitter is about finding the people in the community who arent famous but love what you do. Those little-known people will stick by you and become your evangelist @guykawasaki
- 11. Listen first, Sell second. Trust = Sales
- 12. Warm up your leads Give a face to your business Build relationships and grow your offline network Get to see the up and coming news trends first! Twitter and Facebook:
- 13. 1) Be authentic 2) Find your voice 3) Interact 4) Leaving a legacy
- 15. Questions