Social Information Architecture
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The document discusses the concepts of social information architecture and how it can be implemented. It explains that social IA involves capturing user actions, aggregating and displaying that data to provide structure to information environments. It provides examples of how user feedback loops can be designed, and challenges to consider like spam, gaming, and unintended consequences when implementing social information architecture systems.
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Social Information Architecture
- 1. Hola :)
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- 3. Social Information Architecture IA Retreat Santa Cruz, Chile Nov 11, 2006
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- 5. Yahoos Popular Photos Different actions lead to different patterns Patterns are consistent (but subtle) This is information architecture But! We havent described these patterns Need to understand them if we are to create structure from them
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- 7. Information Architecture is the Structural design of shared information environments
- 8. Information Architecture is the Structural design of shared information environments Shared design of semi-structured information environments
- 9. Social information architecture User actions create some or all of the structure of an information environment Using the wisdom of crowds to solve the problems of IA Find, use and interact in information environments
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- 19. Three ingredients for social IA Capture User Actions Aggregate and Display Feedback
- 20. User Actions
- 21. User Actions Things people do online that we can track Building blocks Popularity Community Reputation Ignore higher goals & motivations
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- 27. Del.icio.us
- 28. Amazon
- 29. YouTube
- 30. Aggregation & Display Bringing together user actions in a relevant way Displaying them Rules
- 31. Kinds of Aggregation (not an exhaustive list) Listing Ranking Clustering Collaborative filtering Other algorithms
- 33. Ranking Count an action Order them
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- 36. Other Algorithms
- 37. Feedback
- 38. A feedback loop is a system where outputs are fed back into the system as inputs, increasing or decreasing effects. - Wikipedia
- 39. Positive Feedback First, close your eyes Listen for clapping If you hear a clap, you must also clap Try to clap within 0.5 seconds Dont stop until I say stop
- 40. Negative Feedback First, close your eyes Listen for clapping If you hear a clap, you must also clap Try to clap within 0.5 seconds Once youve clapped, you cant clap again for two seconds
- 41. Positive feedback If someone immediately around you has their hand up, raise your hand For now, ignore empty chairs
- 42. Negative feedback If the person immediately in front of you or to your left has their hand, raise your hand If they put their hand down, put your hand down
- 44. Positive feedback in Digg
- 45. Positive feedback in Digg
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- 47. Places to Intervene (also not an exhaustive list) Introduce delays Modify the strength of feedback loops Who has access to what information? Adjust incentives and punishments Change the system
- 48. Challenges Spam Gaming Balance Relevance Unintended consequences
- 49. Design Principles Allow for different levels of engagement Monitor and tweak feedback loops Trade-offs: transparency v. gaming Digg started simple, became more complicated to deal with gaming (but also became less satisfying to use) Participate in larger ecosystem YouTube is viral Design new actions, aggregators, display
- 50. Thanks! Email [email_address] Presentation http://atomiq.org/etc/retreat_social_ia.pdf