際際滷

際際滷Share a Scribd company logo

Social Involvement 2011 SSME

Vineyard Hotel & Spa
Vineyard Hotel & Spa

Corporate social responsibility efforts should focus on solving real social issues that directly benefit a company's key stakeholders and provide a competitive advantage. Voluntary CSR programs work best when companies strategically choose initiatives they are well-positioned to address, partner with others when needed, and learn from both successes and failures.

1 of 8
Download to read offline
business social responsibility should not be coerced; it is a voluntary decision that the entrepreneurial leadership of every company must make on its own. - john mackey
You cannot ask hungry people to save the environment, recycle waste and eliminate their carbon footprint. we have to take care of the social side first. lex petousis group operations director the vineyard group
Social Involvement 2011 SSME
Many CSR (corporate social responsibility) efforts are little more than pr campaigns designed to promote corporate brands - by creating the appearance of being good corporate citizens. redefining corporate social responsibility (hbr article collection)
Its no longer good enough to do your job well, satisfy customers, and generate financial returns. in the future you will be held accountable for the supplies you use and where they came from, what your customers do with their purchase and whether it improves their lives, and the costs and benefits to the countries and communities touched along the way. the green business strategy collection (hbr)
CSR can solve social ills and give your company a competitive edge - if you approach it strategically.
The key? Tackle social issues that youre best equipped to resolve and that, if eradicated, would give you the greatest competitive advantage. redefining corporate social responsibility (hbr article collection)
How? 1. Know who your key stakeholders are (communities, suppliers, guests, employees, industry). 2. Know where you can make an impact with the resources you have (money, hands, time). 3. Know what competitive advantage it will give you. 4. Get everyone enrolled. 5. Start small. 6. Partner where you can. 7 Learn from others mistakes. .

More Related Content

Social Involvement 2011 SSME

  • 1. business social responsibility should not be coerced; it is a voluntary decision that the entrepreneurial leadership of every company must make on its own. - john mackey
  • 2. You cannot ask hungry people to save the environment, recycle waste and eliminate their carbon footprint. we have to take care of the social side first. lex petousis group operations director the vineyard group
  • 4. Many CSR (corporate social responsibility) efforts are little more than pr campaigns designed to promote corporate brands - by creating the appearance of being good corporate citizens. redefining corporate social responsibility (hbr article collection)
  • 5. Its no longer good enough to do your job well, satisfy customers, and generate financial returns. in the future you will be held accountable for the supplies you use and where they came from, what your customers do with their purchase and whether it improves their lives, and the costs and benefits to the countries and communities touched along the way. the green business strategy collection (hbr)
  • 6. CSR can solve social ills and give your company a competitive edge - if you approach it strategically.
  • 7. The key? Tackle social issues that youre best equipped to resolve and that, if eradicated, would give you the greatest competitive advantage. redefining corporate social responsibility (hbr article collection)
  • 8. How? 1. Know who your key stakeholders are (communities, suppliers, guests, employees, industry). 2. Know where you can make an impact with the resources you have (money, hands, time). 3. Know what competitive advantage it will give you. 4. Get everyone enrolled. 5. Start small. 6. Partner where you can. 7 Learn from others mistakes. .