This document provides an overview of various social media platforms and services organized into categories including social marketing agencies, social business software, message management, social intelligence, social advertising platforms, social networks, social publishing platforms, social promotion platforms, analytics, blogging platforms, location aware apps, community platforms, social shopping, content sharing, photo and video sharing platforms, gamification, social login and sharing plugins, social gaming, social data, social branded video, social commerce platforms, and more. It serves as a guide to the social media and technology landscape.
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Social landscape 2016 ExchangeWire Japan_Updated May20, 2016
1. SOCIAL MARKETING AGENCIES
SOCIAL BUSINESS SOFTWARE MESSAGE MANAGEMENT SERVICE
EXTERNAL (CUSTOMER) FACING
INTERNAL (EMPLOYEE) FACING
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ADVERTISER
AUDIENCE
SOCIAL INTELLIGENCE
SOCIAL ADVERTISING PLATFORMS
SOCIAL AD NETWORKS SOCIAL SEARCH AND BROWSING
SOCIAL NETWORKS - OTHER
SOCIAL MARKETING MANAGEMENT
SOCIAL BRAND
ENGAGEMENT
URL SHORTENERS
ExchangeWireSocial Landscape 2016
SOCIAL PUBLISHING PLATFORMS
SOCIAL PROMOTION PLATFORMS
ANALYTICS
SOCIAL SCORING
BLOGGING PLATFORMS
SOCIAL TV
LOCATION AWARE APPS
COMMUNITY PLATFORMS
SOCIAL SHOPPING
SOCIAL REFERRAL
CONTENT SHARING
PHOTO & VIDEO SHARING
SOCIAL LOGIN, SHARING & PLUGINS GAMIFICATION
TWITTER APPSCONTENT CURATION
SOCIAL GAMING
SOCIAL DATA
SOCIAL BRANDED VIDEO
SOCIAL COMMERCE
PLATFORMS