This document outlines various social media categories including social marketing agencies, social business software, social advertising platforms, social networks, social publishing platforms, social promotion platforms, analytics tools, blogging platforms, location-aware apps, community platforms, content sharing platforms, photo and video sharing services, social login/sharing plugins, gamification platforms, Twitter apps, content curation platforms, social gaming, branded social video, and social commerce platforms. It provides a comprehensive overview of the social media landscape in 2016.
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Social landscape JP 2016_ExchangeWire Japan
1. SOCIAL MARKETING AGENCIES
SOCIAL BUSINESS SOFTWARE
EXTERNAL (CUSTOMER) FACING
INTERNAL (EMPLOYEE) FACING
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ADVERTISER
AUDIENCE
SOCIAL INTELLIGENCE
SOCIAL ADVERTISING PLATFORMS
SOCIAL AD NETWORKS SOCIAL SEARCH AND BROWSING
SOCIAL NETWORKS - OTHER
SOCIAL MARKETING MANAGEMENT
SOCIAL BRAND
ENGAGEMENT
URL SHORTENERS
ExchangeWireSocial Landscape 2016
SOCIAL PUBLISHING PLATFORMS
SOCIAL PROMOTION PLATFORMS
ANALYTICS
SOCIAL SCORING
BLOGGING PLATFORMS
SOCIAL TV
LOCATION AWARE APPS
COMMUNITY PLATFORMS
SOCIAL SHOPPING
SOCIAL REFERRAL
CONTENT SHARING
PHOTO & VIDEO SHARING
SOCIAL LOGIN, SHARING & PLUGINS GAMIFICATION
TWITTER APPSCONTENT CURATION
SOCIAL GAMING
SOCIAL DATA
SOCIAL BRANDED VIDEO
SOCIAL COMMERCE
PLATFORMS