狠狠撸

狠狠撸Share a Scribd company logo
over	the	past30	days
FANS
FANS
HERE’S	WHERE	THEY	LIVE
WHO	SEES,	CLICKS	ON,	AND	TELLS
‘STORIES’	ABOUT	THE	CONTENT?
STORIES
PEOPLE
(location	of	fans,	by	country)
YEARS	OLD
WHO	IS	SPREADING	THE	WORD?
HOW	MANY	PEOPLE	SAW	THE	CONTENT?
IMPRESSIONS STORIES
This	ratio	can	give	an	idea	of	how	effectively	content	engages	the	audience
ENGAGEMENTS
(Any	click)
And	deeply	engaging	with	content?
(Deeper	engagement:
likes,	shares,	etc.)
(Views	of	any	content)
These	ratios	can	give	a	good	idea	of	‘virality’	and	‘reach’
If	the	numbers	in	this
chart	are	close	together,
it	can	mean	that	the
content	was	very	‘viral’
UNIQUE
IMPRESSIONS
VIRAL	UNIQUE
IMPRESSIONS
STORYTELLERS
Basic	Stats
Demographics
Geo
Storytellers
Virality
#	of	people	who	saw	the	content
after	a	friend	told	a	‘story’	about	it)
#	of	people	telling	‘stories’
(stories	increase	content	reach)
#	of	people	who	saw	the	content
anywhere	on	facebook
OK	cool,	but	how
well	is	the	content
PERFORMING?
15% 85%
282
25-34MALE
POWERSECTOR
405
16.1k
MEN
412
412
8.0k
6.8k
25	April	to	24	May
INDIA
371
UNITED	STATES
3
GREAT	BRITAIN
3
SAUDI	ARABIA
3
SOUTH	KOREA
2
BELGIUM UNITED	ARAB	EMIRATES AUSTRALIA NEPAL TANZANIA
1 1 1 1 1
ASIA
630
29 167
671
POWERSECTOR
1
3
190
2
671

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