Social Management for Franchises by Qebot
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The document discusses how franchisors and franchisees can access social media marketing tools through the Qebot platform. At the local level, individual franchisees can access data and tools for their single location, while at the corporate level managers can access consolidated data across all locations and drill down to specific stores. The platform allows locations to monitor engagement, post to networks, access reporting, and ensure brand compliance across profiles.
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game.
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- 1. Accessing the Dashboard What you see here is how a franchisor or franchisee would access their social marketing in the Qebot platform. As you can see there are a number of tools to access, and at the local level youll see only that one store. At the corporate level, all data will roll up or you can drill down into one specific location.
- 2. Monitoring Your Networks Here, a location, can see what sort of engagement each post and each social network is getting. They can respond to any engagement right through the portal. At the corporate level, we will have all locations streams feed into this view.
- 3. Posting To Your Networks In this tab, your locations, can post to their local site. At the corporate level, you can also post to all of your locations social marketing profiles at once if you have something to share with all of your locations followers.
- 4. Reporting On this page in the portal, the local store can get a quick view about how their social is working, and what engagement looks like. It also can give you insight into what is working, times to post that are the best, et. At corporate we can look at all of social holistically, or drill down to specific locations.
- 5. Brand Compliance To get started, we will work with the corporate franchise to create a template for what the profiles will look like, and how the messaging for each location will be delivered. This will be the default for each franchisee profile, and since they only have access to analytics and posting through the portal, not the actual profile, they cannot change it.