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Social media

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Azmi Aziz
Azmi Aziz

The document discusses social media and its use at Allianze University College of Medical Sciences (AUCMS). It defines social media as an integrated internet platform used to engage and interact with a global audience. It provides background on current social media trends, including statistics on usage. It outlines how AUCMS uses social media for marketing, admissions, student activities and other purposes to build its brand. Key social media activities at AUCMS include announcements, promotions and customer service. Updates provided show AUCMS's social media presence and engagement across Facebook, Twitter and its website.

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ocial Media Allianze University College of Medical Sciences 2010 - 2012
Content 1. Definition 2. Background and Current Trends 3. Social Media in AUCMS 4. Benefits of Social Media 5. Social Media Activities 6. Updates
Definition An integrated internet-based communication platform, utilize mainly for building brand and values of AUCMS, through engaging, sharing and interacting with global audience for various business and social purpose Azmi Abd Aziz
Background & Current Trends There are various statistics that account for social media usage and effectiveness for individuals worldwide. Some of the most recent statistics are as follows: •Social networking now accounts for 22% of all time spent online in the US. •A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. •Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day.
Background & Current Trends •Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. •Australia has some of the highest social media usage in the world. In usage of Facebook Australia ranks highest, with over 9 million users spending almost 9 hours per month on the site.
Background & Current Trends •The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. •As of June 2011 Facebook has 750 Million users. •Social Media has overtaken pornography as the #1 activity on the web.
Background & Current Trends •iPod application downloads hit 1 billion in 9 months. •If Facebook were a country it would be the world's 3rd largest. •U.S. Department of Education study revealed that online students out performed those receiving face-to-face instruction. •YouTube is the 2nd largest search engine in the world.
Social Media in AUCMS -The Concept Initially - To respond to audience consisting of existing students, prospective students and interested public Currently - To facilitate marketing efforts, admissions, student activities and other corporate activities so as to create values and brand
Social Medial in AUCMS -Structure President Vice Chancellor/ CEO ICT Social Media ICT Website Audio/Visual Hardware
Social Media in AUCMS -The Function 1. Build authority in medical education by feeding reliable, current, correct information 2. Customer care centre
The Benefits Revenue Brand Value Visibility Interaction
Social Media Activities • Announcement • Product information • Advertisement • Promotion • Customer Service Center • 2 way communication
Updates • Facebook – more than 6k total likes http://www.facebook.com/allianze.university? sk=page_insights • Website – more than 57157 unique visitors from Jan until May 2012. • Twitter – more than 2241 tweets https://twitter.com/#!/acms_care
Social Media – Find us at www.allianzeunicollege.edu.my http://www.facebook.com/allianze.university www.twitter.com/#!/acms_care THANK YOU

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Social media

  • 1. ocial Media Allianze University College of Medical Sciences 2010 - 2012
  • 2. Content 1. Definition 2. Background and Current Trends 3. Social Media in AUCMS 4. Benefits of Social Media 5. Social Media Activities 6. Updates
  • 3. Definition An integrated internet-based communication platform, utilize mainly for building brand and values of AUCMS, through engaging, sharing and interacting with global audience for various business and social purpose Azmi Abd Aziz
  • 4. Background & Current Trends There are various statistics that account for social media usage and effectiveness for individuals worldwide. Some of the most recent statistics are as follows: •Social networking now accounts for 22% of all time spent online in the US. •A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. •Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day.
  • 5. Background & Current Trends •Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. •Australia has some of the highest social media usage in the world. In usage of Facebook Australia ranks highest, with over 9 million users spending almost 9 hours per month on the site.
  • 6. Background & Current Trends •The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. •As of June 2011 Facebook has 750 Million users. •Social Media has overtaken pornography as the #1 activity on the web.
  • 7. Background & Current Trends •iPod application downloads hit 1 billion in 9 months. •If Facebook were a country it would be the world's 3rd largest. •U.S. Department of Education study revealed that online students out performed those receiving face-to-face instruction. •YouTube is the 2nd largest search engine in the world.
  • 8. Social Media in AUCMS -The Concept Initially - To respond to audience consisting of existing students, prospective students and interested public Currently - To facilitate marketing efforts, admissions, student activities and other corporate activities so as to create values and brand
  • 9. Social Medial in AUCMS -Structure President Vice Chancellor/ CEO ICT Social Media ICT Website Audio/Visual Hardware
  • 10. Social Media in AUCMS -The Function 1. Build authority in medical education by feeding reliable, current, correct information 2. Customer care centre
  • 11. The Benefits Revenue Brand Value Visibility Interaction
  • 12. Social Media Activities • Announcement • Product information • Advertisement • Promotion • Customer Service Center • 2 way communication
  • 13. Updates • Facebook – more than 6k total likes http://www.facebook.com/allianze.university? sk=page_insights • Website – more than 57157 unique visitors from Jan until May 2012. • Twitter – more than 2241 tweets https://twitter.com/#!/acms_care
  • 14. Social Media – Find us at www.allianzeunicollege.edu.my http://www.facebook.com/allianze.university www.twitter.com/#!/acms_care THANK YOU