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Social Media 202

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1. The document discusses strategic uses of social media to promote brands and products through case studies of companies that successfully used platforms like Facebook, blogs, and online outreach. 2. One case study describes how a company used targeted Facebook posts to gain coverage in the New York Times, reaching millions of potential customers. 3. Another case study explains how a museum brought its educational mission online through an e-book and blogger preview event, engaging both virtual and real-world audiences as part of a larger advertising campaign.

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Social Media 202 Kristina Libby KMV Media June 2010
We Know the Basics Facebook Twitter FourSquare Blogger Outreach Now What?
Strategic Social Media Why waste time with social media? Smart, targeted, efficient practices lead to REAL results. - Facebook fan valued at approx. $87/fan
Case Study: Slobproof! How Facebook led to a feature in the New York Times Created a profile Targeted approach Interior Design Press Professional
How it works Found NYTs journalist who wrote for the Home section Lead to April 22nd feature in the NYTs Millions of eyes on the product.
Case Study: National Geographic Museum ** Took the basic idea of the Museum (a learning institution) and brought it online. E-book= teaching through FREE media Blogger Preview event: Treat social like traditional; bring the virtual social into the actual social = RESULTS online and offline *** Done as part of a larger SmithGIfford advertising campaign
Blog: From April 2009 to April 2010: 37, 609 people have read the TCW blog Blogger Outreach: - Over 100 online blog and online magazine posts related directly to the exhibit opening; blog posts on the exhibit by attendees reached over 250 by March 2010.
Fathers Day- Bake Me A Wish 4 days, 700 comments, 1 $30 dollar cake giveaway Worked because of the human connection Allowed users to own the event Open-- all votes and entries were visible to the crowd.
Takeaways Social needs to be strategic Social is a pathway to traditional Social is tactical, efficient and human Humanizing your brand increases your brands reach Bringing in old ideas and using them in new ways melds traditional audience with new mediums.
Contact Kristina Libby [email_address] 207-215-4031 For more resources: http://socialmedia202.tumblr.com/

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Social Media 202

  • 1. Social Media 202 Kristina Libby KMV Media June 2010
  • 2. We Know the Basics Facebook Twitter FourSquare Blogger Outreach Now What?
  • 3. Strategic Social Media Why waste time with social media? Smart, targeted, efficient practices lead to REAL results. - Facebook fan valued at approx. $87/fan
  • 4. Case Study: Slobproof! How Facebook led to a feature in the New York Times Created a profile Targeted approach Interior Design Press Professional
  • 5. How it works Found NYTs journalist who wrote for the Home section Lead to April 22nd feature in the NYTs Millions of eyes on the product.
  • 6. Case Study: National Geographic Museum ** Took the basic idea of the Museum (a learning institution) and brought it online. E-book= teaching through FREE media Blogger Preview event: Treat social like traditional; bring the virtual social into the actual social = RESULTS online and offline *** Done as part of a larger SmithGIfford advertising campaign
  • 7. Blog: From April 2009 to April 2010: 37, 609 people have read the TCW blog Blogger Outreach: - Over 100 online blog and online magazine posts related directly to the exhibit opening; blog posts on the exhibit by attendees reached over 250 by March 2010.
  • 8. Fathers Day- Bake Me A Wish 4 days, 700 comments, 1 $30 dollar cake giveaway Worked because of the human connection Allowed users to own the event Open-- all votes and entries were visible to the crowd.
  • 9. Takeaways Social needs to be strategic Social is a pathway to traditional Social is tactical, efficient and human Humanizing your brand increases your brands reach Bringing in old ideas and using them in new ways melds traditional audience with new mediums.
  • 10. Contact Kristina Libby [email_address] 207-215-4031 For more resources: http://socialmedia202.tumblr.com/