Here's how to convince your management about Social media.
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The document discusses convincing management that is hesitant about social media to embrace its use for business. It notes that management is comfortable staying in their "comfort zone" of traditional advertising but that social media has disrupted this. It suggests doing thorough research to understand how social media works and how it can specifically benefit the business. An effective strategy with measurable goals should be proposed that eases management into social media use gradually rather than expecting immediate sales results from each post. Patience will be needed to help management transition from their comfort zone to embracing new opportunities through social media.
Here's how to convince your management about Social media.
- 1. breaking-free vs comfort zone Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos Social Media and Management
- 2. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos When Last did you try to convince your employer (CEO, board or management team) about social media unsuccessfully yet again? I have good news. The fault may not entirely be yours.
- 3. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos Once upon a time, advertising was done via google adwords only, internet-placed ads and traditional advertising. Management was comfortable and happy.
- 4. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos But somewhere along the line, someone somewhere digitized our everyday relationships, we renamed it social media and everything changedfor ever.
- 5. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos Businesses.broke free so did everything else.
- 6. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos Gone are all the comfort zones and traditional routes in businesses and the rest of our lives. Everything we knew and were taught didnt exist anymore suddenly.
- 7. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos Competition to even the biggest brands can come from anywhere as the playing field has been levelled. How do you think this makes your employer feel? very worried thats for sure.
- 8. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos Folks are usually afraid of what they dont understand. In order to understand social media, management attaches a thread of familiarity to social media. Heres how
- 9. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos Traditional advertising previously produced direct results in sales removing the need for a marketing department. So your management make themselves believe social media will work in exactly the same way. i.e one facebook post = torrents of phone calls for sales. But you know it rarely happens like that. Mostly, it doesnt.
- 10. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos So how do you convince them to go from comfort zone to breaking-free ? Easy! Do your homework.
- 11. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos 1. Understand how social media works; the nitty-gritty, in-and-outs, trends, loopholes, platforms, analytics etc. 2. Understand how it affects your business/company particularly; the pros and cons.
- 12. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos 3. Draw out a strategy map of how your company/business can begin to use social media using baby steps. Each step and stage should carry a recognizable KPI.
- 13. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos 4. Be prepared to take the first step but take time to sensitize everyone within your organization (if possible) about the pros and cons you researched in (2) above without sounding like a stuckup-know-it-all. 5. Be patient, politely persistent and consistent. This may take a while to sink in within previously existing company policies especially within HR. All the best!
- 14. Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos Having presence on all major social media sites puts us in the best position to create and execute an excellent social media strategy for your brand. We are collecting stories of entrepreneurs around the world to share on our blog. If you wish to share yours, please visit www.eepurl.com/18dbn Got questions, suggestions, awesome ideas or comments? Please visit www.linkedin.com/company/fleuri and drop a comment! Dont forget to hit the follow button. Wed love to hear from you!