Social Media
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The document discusses the growth of social media and strategies for businesses to utilize various social media platforms. It provides statistics on the growth of Facebook and changing consumer behaviors. It then outlines key social media sites for businesses and strategies for using each one, including Facebook, Twitter, LinkedIn and YouTube. The document concludes by describing specific tactics for branding a business and generating engagement through social media.
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Social Media
- 4. YEARS TO REACH 50 MILLION USERS 38 years Added 100 million users in less than 9mths
- 5. 78% of consumers trust peer recommendations over advertising In the near future we will no longer search for油 products and services they will 鍖nd us via social media Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
- 6. 4 Social Media Sites You Must Be On www.FACEBOOK.com www.TWITTER.com www.LINKEDIN.com www.YOUTUBE.com Facebook- Connecting & Sharing on a more intimate & personal level Twitter- An online cocktail party where you get to pick & choose your conversations in 140 character doses. LinkedIn- The professional social networking site YouTube- Basically creating your own show thats viewable to millions of online youtube viewers.
- 7. 3 KEYS To Social Media 1. 80/20 RULE 2. Expert 3. Be Patient
- 8. How To Brand Your Business Using Social Media Pro鍖le Picture Logo & Personal Pic for Biz Page Consistency Respond
- 9. What To Share Its more than talking about your breakfast! Engage In Conversations Ask Questions Share Links Share Others Posts Personal Experiences
- 11. Facebook Business Pages & Applications
- 12. Embed Aweber Form Directly on Your Fan Page
- 13. FaceBook Wall Possible Order Testimonials
- 14. New Blog Posts Automatically Pulled Into FB
- 15. Twitter Pro鍖le Site Traf鍖c Key Words Link to blog Audience article
- 16. RESULTS SO FAR FROM TWITTER Monster.com Webinar (600+ attendees) Radio interview on a nationally syndicated show On an international radio call-in show out of Australia Interviews from California and Norway Established several joint venture partnerships
- 17. www.Tweetgrid.com Potential Customer
- 19. Google Search Is Turning Real Time First page! Real Time
- 20. VIDEO IS A MUST!
- 22. Why Do I Need A Blog? Drive traf鍖c to your website New current information (google likes this) Easily post articles,video,pictures,slide shows Facebook Connect Free Plugins ITS FREE! www.Wordpress.org
- 23. Website Traf鍖c From Facebook & Twitter
- 24. Vogel Social Media Byte Size Series 14 Videos. Twice Per Week (T/Th). 10-20 Minutes Each. Step By Step Training. Facebook: Lesson 1- Creating & Optimizing Your Facebook Business Page Lesson 2- Building Your Facebook Page Community & Following Lesson 3- Integrating Your Facebook Page With Your Website Lesson 4- What to Post & How To Create Engagement On Your Facebook Page Lesson 5- Driving Traf鍖c From Your Facebook Page To Your Website Twitter: Lesson 1- Twitter Page Professional Setup Lesson 2- What & How To Post To Your Twitter Stream Lesson 3- Where To Find Current Information To Share On Twitter LinkedIn: Lesson 1- Initial Set-Up Of Your LinkedIn Pro鍖le Lesson 2- Integrating LinkedIn to Wordpress,Twitter, & Facebook YouTube: Lesson 1- Setting Up Your YouTube Channel Lesson 2- What Types Of Videos To Do Lesson 3- Driving Traf鍖c To Your URL From YouTube Lesson 4- Gain More Views To Your YouTube Videos SignUp today and it includes: -Of鍖ce hours-one hour twice per month on a 鍖rst come 鍖rst serve basis during series (Of鍖ce times will be emailed) -Setting up your welcome Aweber follow up message. Link: www.aweber.com (Email your username and password to eric@vogelsocialmedia.com) $ 120 Sign Up: www.vogelsocialmedia.com/workshops/videoseries
- 25. THANK YOU!
Editor's Notes
- #4: -Not from your website to social site but from social site to your main website. -PRODUCTS & SERVICES SOLD
- #8: -Remember that Social Media is 80% conversation, and only 20% offering products & services. Engage more than announce.-Feed your networks with mostly FREE quality content consistently. (Aweber- Newsletter)-You want people to look at you as the expert in your industry.-Figure out where your customers hang out and focus more in that social network. Builds Loyalty
- #10: •Build a community of fans that are interested in what you offer. Be unique and add value. Keep them coming for more, eager to get your next update or newsletter. •When you post a new update there’s a huge possibility people that are already a fan and will refer someone if you are pumping out awesome stuff.
- #12: •Facebook Applications- YouTube, Twitter, Blog (Networked Blogs), Aweber form,vertical custom banner
- #13: •When you post a new update there’s a huge possibility people that are already a fan will refer someone if you are pumping out awesome stuff.
- #17: Keep in mind these are people contacting her through twitter.
- #19: -Hootsuite