Social Media
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The document discusses how businesses can use social media like LinkedIn, Facebook, and Twitter to generate profits and attract customers. It explains that social media allows businesses to connect with their target audiences and get recommendations through their customers' networks. The document provides tips on how businesses can get recommendations on each social media platform, including asking for recommendations on LinkedIn, promoting their Facebook page to gain more fans, and getting retweets on Twitter to expand their potential reach. It advocates for participating in social media by listening to customers and sharing valuable content as part of a two-phase social media strategy and implementation plan.
Social Media
- 1. Rotary South PasadenaSocial MediaGenerate profits by attracting customers through social media.Marieke HenselTuesday March 23, 2010
- 2. Rotary South PasadenaWhat is Social Media?
- 4. Rotary South PasadenaWhy Social Media?
- 5. Rotary South PasadenaMarketing is changing
- 6. Rotary South PasadenaNot only different marketing channels,
- 7. Rotary South PasadenaIts a different way of communicating.
- 8. Rotary South PasadenaPeople use social media to communicate
- 9. Rotary South PasadenaYour customers use social media to communicate
- 10. Rotary South PasadenaConnect with your target audience
- 14. Rotary South PasadenaQ: How do you get most of your customers?
- 16. Rotary South PasadenaMore customers?
- 17. Rotary South PasadenaDo you come to mind when people are searching for someone in your profession?
- 18. Rotary South PasadenaDo people know what makes youStand out?
- 19. Rotary South PasadenaBiggest problem for entrepreneurs is not that they arent good at their job. The biggest problem for entrepreneurs is that nobody knows that they exist and what value they provide.
- 20. Rotary South PasadenaSocial Media gives tools to get you noticed
- 21. Rotary South PasadenaSocial Media is word-of-mouth on steroids
- 22. Rotary South PasadenaSource: AC Nielsen, July 2009
- 23. Rotary South PasadenaIf trust is important for your brand, peer recommendations are the way to go.
- 24. Rotary South PasadenaHow to get peer-to-peer recommendations on Facebook?
- 25. Rotary South PasadenaAll fans on this Facebook Fan Page: 59 fansAll friends in Toms network: 1,341 friends
- 27. Rotary South PasadenaThats an average 5 hours and 46 minutes every month over 100 million users in the US.
- 29. Rotary South PasadenaHow to get peer-to-peer recommendations on LinkedIN?
- 30. Rotary South PasadenaRecommendation on LinkedIN
- 31. Rotary South PasadenaCourtneys LinkedIn Network:500+ connectionsMy LinkedIN network: 2,744 connections
- 32. Rotary South PasadenaHow to get peer-to-peer recommendations on Twitter?
- 38. Rotary South PasadenaPotential reach: 2,993 people
- 39. Rotary South PasadenaAverage age:LinkedIn 39 years oldFacebook 33 years oldTwitter 31 years old
- 41. Rotary South PasadenaAlthough methods such as paid search, Web display ads and TV commercials still reach a larger audience, the "influence" tapped in social media is a heck of a lot stronger than it is with traditional advertising. Seth Greenberg, Intuit Inc.
- 42. Rotary South PasadenaPhase I:ParticipateListen to your customerShare valuable content
- 43. Rotary South PasadenaPhase II:What are your goalsDevelop a strategy3. Implement the strategy4. Listen every day
- 46. Rotary South PasadenaMarieke Henselm@brandingpersonality.comtwitter.com/henselFacebook.com/henselFacebook.com/brandingpersonalitywww.brandingpersonality.com