Social Media
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The document outlines a strategy for engaging with social media, detailing the evolution of the internet and the importance of user-generated content. It emphasizes the need for businesses to listen, analyze, and define their social media presence and engagement approach, while also considering factors like sentiment and influencer reach. The latter sections discuss actionable steps for promoting engagement and improving ongoing operations through continuous analysis and adaptation.
![Engagement categoriesCustomer Service, Sales[+ community mgmt]Marketing[+ content mgmt]Fans interactionsub-slidesampleavoid marketing only](https://image.slidesharecdn.com/socialmediaexcerptnsv1-0-111010233119-phpapp01/85/Social-Media-12-320.jpg)
Social Media
- 1. VeveySocial Media - Be Part Of It !Light version(14 of 40 slides)Introduction & concept overviewversion 1.0
- 2. Internet evolution /Web site (e-shop)e-mail / newsletterBannersSearch (optimisation / paid)Forum (moderator)
- 3. Internet evolution //Web 2.0: individual active for othersBlogsUser generated content
- 4. Internet evolution ///Social network/mediaCommunities (groups)Mobile: location& immediateOpen, poreous
- 6. Steps 1 to 3startPossible without presence or engagement on social mediaListenAnalyzeDefine
- 7. Listen > Monitoring > WhereWhich social networksBlog & postsfromindentifedinfluencersSearchenginesWhatotherssaysYourranking(SEO)Classification,Restriction byLanguagesCountriessub-slidesampleVersailles
- 8. Analyze > MeasureConversations & transactions (volume)Frequency & trafficSentiment (influencers, segmentation, topics)TrendsSustainability(mid/long term)Influence(shares)Reach(friends & followers)sub-slidesampleBonn
- 10. Define > Strategy> CartographyContentSocial networks e.g. MobileMondaySwitzerland:Flowsub-slidesample
- 11. Steps 4 to 6PromoteStart ofpresence and engagement on social mediaEngageConverse
- 12. Engagement categoriesCustomer Service, Sales[+ community mgmt]Marketing[+ content mgmt]Fans interactionsub-slidesampleavoid marketing only
- 13. continuousListenreportingAnalyzePromoteadaptationoperationEngagedashboardConverseimprovement,next main phasesDefineOperation &ImprovementTool?:
- 14. Full version during training & workshops(40 slides)ValaisAll pictures and diagramsfrom@NicolasSierro